Virtual events have become a fixture in how we socialize, do business, and network. But when it comes to online events, the most successful ones are those that offer the right type of event to the right audience at the right time. MarketingProfs has published a new report ‘The Right Virtual Event for the Right Audience Is a Catalyst for Growth’ explaining how the right virtual events can give a boost to your business. The MarketingProfs team says, “Download this free report now and discover what they had to say… Plus, why there’s no time to waste when it comes to putting... [...]

Sales analytics is used in identifying, modeling, understanding and predicting sales trends and outcomes while aiding sales management in understanding where salespeople can improve. HubSpot has published ‘Sales Analytics: A Simple Guide‘ featuring useful sales analytics statistics. Jay Fuchs says, “Sales analytics is used in identifying, modeling, understanding and predicting sales trends and outcomes while aiding sales management in understanding where salespeople can improve. 1. Select who or what you want to analyze. This one is pretty straightforward, but it’s still worth... [...]

Keyword optimization is the process of increasing the relevance of a webpage’s content to a given search query. Ahrefs contributor Mateusz Makosiewicz has published an article featuring three steps to perform keyword optimization. He says, ” In this post, you’ll learn how to optimize your new and existing content for any keyword. Step 1. Make sure you’re optimizing for the right keyword  Whether you’re optimizing existing or new content, you need to make sure that keyword optimization is worth the effort and that your chances of ranking are good. This step is arguably the hardest... [...]

Google Search Console helps marketers understand site performance and identify issues. Search Engine Journal contributor Kayle Larkin has published an article explaining whether Google Search Console is a ranking factor. She says, “Search Console is a free Google tool that helps you monitor and fix problems with your site’s performance in Google search results. You can get a lot of helpful information from Google Search Console to guide your SEO efforts. But is it a ranking factor? The Claim: Google Search Console As A Ranking Factor While the tool doesn’t give us access to every detail... [...]

Exposure Ninja founder Tim Cameron has published a new video answering the question ‘Can Twitter Become a Top Ad Platform?’. He says, “In this episode, we’re talking about Twitter’s future potential now that Elon Musk’s acquisition has gone through, including a discussion of our upcoming video about Hello Fresh, talking about landing pages (the good and the bad), as well as a review of Estrid, our Brand of the Week.” Exposure Ninja  [...]

GraphyDo is a tool to help you easily manage Social Media content in any niche you can imagine. It comes with over 2700 templates for use on any Social media platform. The templates are fully editable in the free online version of Canva. Fortunately, you do not have to download 2700 templates to your computer. Using the GraphyDo App, you can search for the perfect template for your needs, then with a single click you can import the template into Canva for editing, bypassing your computer altogether. This collection of templates, as massive as it is, is not even all you get in the GraphyDo App! Here’s... [...]

MarketingProfs has published a new e-book ‘Six Killer Mistakes That Ruin Your Demand Generation Results’ featuring the mistakes that may harm your demand generation efforts. The MarketingProfs team says, “What’s so special about demand generation? It: Can be almost entirely automated to increase productivity Allows for sales to focus their efforts on successfully closing deals Covers the entire buyers’ journey from prospect to lifelong customer Provides deep datasets to support decision-making and strategizing Puts the wants and needs of the customer/prospect first Ensures... [...]

Search Engine Journal contributor Brian Frederick has published an article featuring the 40 Google tools for productivity and marketing. He says, ” In this piece, we’re going to look at 40 different tools offered by the Mountain View, California-based tech giant and how they can be used by businesses, big and small. 1. Gmail for Secure Email Service With over 1.8 billion users worldwide and a 27% share of the email client market, Gmail offers more than just personal email accounts. It’s also popular with businesses. Today, more than 5 million businesses are using G Suite, which... [...]

The Google Ads team has published ‘Finding success with Smart Bidding’, an official guide to automating and optimizing your bids. The Google Ads team says, “Automating your bids with Google Ads can deliver better, more informed bids while saving you time. In this guide, we’ll talk about why you should use a Smart Bidding strategy and how to drive better results in Search campaigns. 1. Deliver better performance using auction-time bidding with Google Ads Bid to the user’s auction-time context via Smart Bidding. Why: Dynamic bids tailored to each individual auction can... [...]

Search Engine Journal has published a new e-book ‘The Biggest PPC Trends of 2023, according to 22 Experts’. Download this e-book to find out which PPC trends will dominate the year. Shannon Phelps says, “In this e-book, you’ll discover the PPC trends that will matter the most in 2023: AI & machine learning: loss of control but opportunities to focus on other things. Attribution & conversion tracking: continuing changes make these even more complicated, difficult, and important in terms of providing and proving value. Technical skill & knowledge of PPC “levers“ will... [...]