High-quality content, mobile-first strategy, page experience, page speed, and on-page optimization are some top-ranking factors. Search Engine Journal contributor Matt G. Southern has published an article explaining the importance of title tags in Google search results. He says, “Google unquestionably uses the HTML title tag to understand what pages are about so it can rank them in search results. The company’s official SEO starter guide recommends unique, accurate, and brief but descriptive titles on all website pages. But when it comes to the strength of page titles as a ranking factor,... [...]

Closing a site indicates that the site is no longer in use and can eventually be deleted according to a schedule. Search Engine Journal contributor Matt G. Southern has shared five ways to prepare for a site closure. He says, “More detail about these recommendations and how to deal with the negative impact of taking a site offline is explained in the following sections. 1. HTTP 503 Status Code When taking a website offline, ensure it serves an HTTP 503 status code to web crawlers. When web crawlers like Googlebot encounter a 503 status code, they understand the site is unavailable and may... [...]

When it comes to Google search rankings, we need to consider several factors that affect performance. Search Engine Journal contributor Roger Montti has published an article answering the question on whether Google penalizes sites with the same look. He says, “Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid. Will Google Rank Sites that Look the Same? The question asked was about whether two sites that look similar could still rank in Google... [...]

Cost per sale (CPS) is a business model in which an advertiser pays a commission to a publisher for each sale that is generated from a click on an ad. CPS advertising is also known as pay-per-sale (PPS) or cost per acquisition (CPA) advertising. PPCexpo has published ‘A Guide to CPS Advertising and Analyzing PPC Campaigns’. The PPCexpo team says, “In affiliate marketing, CPS advertisers typically pay a higher commission than they would for other types of online advertising, such as banner ads or pay-per-click (PPC) ads. This is because the CPS model aligns the interests of the... [...]

Retail Dive has published a new report ‘A look at the 2022 holiday season’ highlighting people’s expectations from the 2022 holiday shopping season. The RD team says, “As we move further into the 2022 holiday season, we will continue to track what retailers and shipping carriers are doing to navigate the uncertainty that looms over the holidays. INCLUDED IN THIS TRENDLINE Retailers take expensive measures to clear inventory ahead of peak season UPS peak surcharges to affect large shippers expecting strong holiday demand Mid-year checkup: What retail execs are saying about... [...]

Optimizing your podcasts for the search can expand your reach and help you get desired results. Search Engine Journal contributor Roger Montti has published an article explaining podcast SEO. He says, “Whether you already have a podcast or are interested in starting one, it’s critical to understand best practices for optimizing podcast episodes for search. Podcast episodes are content – that’s all it is. The type of subject matter for podcast episodes can be broken down into at least two kinds: Evergreen topics – subject matter that remains relevant year after year. Trending... [...]

Unbounce has published a new report ‘The State of AI Marketing for Small Business’. The Unbounce team says, “Small businesses don’t trust artificial intelligence. They’re struggling to understand what AI is, how to apply it to their marketing, and whether or not it’s worth their time to adopt AI tools. They think AI is too expensive—reserved for big businesses with even bigger budgets. And they’re naturally wary of dropping the ball by giving control of their business to new technology. Or so we thought. It turns out there are a few more layers to this story. We... [...]

iPullRank has published a new podcast episode ‘Will SEO Be a Thing in 20 Years?’. The iPullRank team says, “Where will SEO be in 20 years time? Will the internet need SEOs when my 6 month old daughter is ready to enter the work force? We asked the industry and got a range of answers. In this week’s episode, we also cover an awesome GA4 Google Data Studio Report, internal site search spam, and programmatic content expansion. Also: Indexing and crawl budget conspiracy theories A new SEO news aggregator An interview on eCommerce and the Product Reviews Update with Alan... [...]

Podcast publishing is a great way to reach out to the audience who belong to your niche and make them your followers. Once you have established, you can start monetizing your podcast. HubSpot contributor Flori Needle has shared 10 ways to monetize your podcasts. She says, “In this post, we’ll cover 10 strategies that will help you monetize your podcasts and achieve high ROI. How to Monetize a Podcast 1. Find sponsorship deals. Finding sponsorship deals involves finding brands or businesses that want to take advantage of your listenership and giving them space and time to run an ad on... [...]

Social Media Today contributor has published an infographic featuring the ultimate social media marketing checklist. Andrew Hutchinson says, “Still struggling to get your social media marketing strategy on track, and working to promote your business – and ideally, generate leads? There’s a lot to consider, and to keep on top of, which can be difficult for anybody, but for small businesses owners, in particular, who are generally limited in terms of the amount of time they have to spare, it can be almost impossible, especially if you’re not focused on the right elements. So what are... [...]