Social media is an integral part of any marketing strategy today. To achieve desired results, we should add more context to our social media content. Search Engine Journal contributor Casie Gillette has shared three ways to incorporate more context in social media content. She says, “The great thing is marketers and brands alike can accomplish this through imagery, expanded updates, videos, formatting, and more. So now, let’s dive in. 1. Go Beyond the Headline It’s simple: Copy the post title and throw it into a social update. Easy enough, right? The problem with this is it can be so... [...]
Archive for the 'Internet Marketing News' Category
An international SEO strategy is a combination of the policies, processes, and practices that your brand uses to optimize search content for other countries. Ahrefs contributor Jamie Grant has published a step-by-step guide ‘How to Implement an International SEO Strategy’. He says, “In this guide, I’ll break down the process and walk you through it step by step. Step 1. Know your markets Many of you will know which markets you intend to target. This is often determined by non-SEO factors such as the ability to operate in specific markets. Despite this, it’s worth understanding... [...]
On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. iloveseo.com contributor Brian Harnish has shared 16 on-page SEO mistakes that can negatively impact your site’s performance. He says, “A large part of on-page optimization includes making sure that your page stays relevant in the eyes of Google and your users. To do so means ensuring that you have all the points of optimization that your tool of choice recommends, along with making sure that you are discussing all the relevant topics at hand. Duplicate... [...]
A strong SEO strategy helps you attract website visitors and convert them into shoppers, clients, members or leads. When it comes to WordPress, SEO matters the most. Forbes contributors Krista Fabregas and Cassie Bottorff have published ‘WordPress SEO Quick-Start Guide: Three Key Strategies For Success’. They say, “Out of the box, WordPress delivers many easy-to-use on-page SEO controls, such as custom page URLs, image tags, title tags, and both static page and blog page features. These elements are built into the WordPress platform and work alongside all WordPress themes and... [...]
Twitter Topics is a Twitter setting that allows users to select and follow trends they’re interested in from a list of Topics. When a user follows a Topic, more news and related tweets will show up in their regular Twitter timeline. HubSpot contributor Pamela Bump has published an in-depth article on Twitter Topics. She says, “Twitter often suggests Topics based on your account activity, and you’ll natively come across them in your Home timeline. You can click Follow to see related tweets if it suggests a topic of interest. The second way to access Twitter Topics is to navigate... [...]
Neil Patel has published a new video ’10 Simple and Fast Ways to Increase Your Paid Media Profit Margins Now’ revealing some useful strategies to improve your marketing performance. He says, “Are your paid media ads generating high ROI? Watch our webinar for quality paid media strategies that get results!” Neil Patel’s Blog [...]
301 redirects are HTTP status codes that indicate that an old URL should be redirected to a new location on your site. 301 redirects are useful because they allow users who arrive at one page on your site to automatically be taken to another. iloveseo.com contributor Brian Harnish has published an article highlighting the 301 redirect mistakes that can harm your website. He says, “While there are best practices, if you’re not aware of all of them, you may run into 301 redirect mistakes. Sending All 301 Redirects to Your Homepage Don’t send any and all 301 redirects back to your homepage.... [...]
Content marketing helps you improve your authority among the target audience and boost sales. MarketingProfs is hosting ‘Content Marketing Friday Forum’ on Friday, August 12, 2022. The MarketingProfs team says, “Ready to up your content-marketing game? Register to attend our Content Marketing Friday Forum and you’ll get three educational sessions, live Q&A, and resources. Can’t make it on August 12? Don’t worry. Sign up and you’ll receive on-demand access for 90 days after the event.” Content Marketing Friday Forum MarketingProfs [...]
Social Media Examiner has published a new video ‘3 Secrets to Increased Facebook Group Engagement’ featuring useful tips to improve your Facebook Group engagement. The SME team says, “Do you want to get more engagement inside your Facebook Group? Wondering if there are easier ways to do it without having to wear all the hats? In this video, community expert Dana Malstaff explains the three key secrets to growing a sustainable Facebook Group almost hands-free. You’ll discover how to leverage your most active members to encourage continued engagement and stimulate new members... [...]
WordPress has been widely used for creating websites, blogging, and managing content. It is one of the most popular platforms. Search Engine Journal founder Loren Baker has published an article featuring 25 best SEO-friendly alternatives to WordPress websites. He says, “In this piece, we’ll look at 25 SEO-friendly WordPress alternatives separated by primary functionality and give you a quick rundown of each, so you can make the best choice for your needs. Ready to get started? Web Design Platforms 1. Wix If you’re looking for an easy, all-in-one, fully customizable platform that doesn’t... [...]