Technical marketing is the process of increasing a product’s awareness to audiences that have a deeper, technical understanding of how a product works. HubSpot contributor Izzy Green has published an article explaining technical marketing. She says, “Technical marketing is a crucial part of any marketing strategy. It’s particularly important to use when consumers are very knowledgeable about the subject matter and have a detailed understanding of the product or service. A general overview may work for some industries or products. But for someone who knows the ins and outs of your... [...]
Archive for the 'Internet Marketing Tips' Category
While 88% of marketers believe they need to increase their use of AI and automation to stay competitive, adoption of these technologies remains low, according to a study conducted by Forrester Consulting on behalf of Intuit Mailchimp. Adweek is hosting a webinar ‘The AI Tools Marketers Actually Need Right Now: It Doesn’t Take a Whole New Tech Stack’ on Wednesday, August 9, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from guest speaker Vicki Brown, VP and principal analyst at Forrester, in conversation with John Humphrey, head of data platform product at Intuit Mailchimp,... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Demand Generation Strategy: How to Get Buyers to Line Up to Work With You’ featuring Phillip Ilic. The SME team says, “Need more clients and customers? Looking for a framework you can model to fit your own business? Discover a strategy to generate demand for your products and services.” Social Media Examiner [...]
Neil Patel has published a new video ‘Mistakes to Avoid When Launching Your Product’. He says, “When it comes to launching a new product, avoiding critical mistakes can mean the difference between success and failure. The excitement of bringing your creation to market can sometimes overshadow the potential pitfalls that lie ahead. To ensure a smooth and successful product launch, it is crucial to be aware of the common mistakes that many entrepreneurs make and take proactive steps to avoid them.” Neil Patel’s Blog [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 AI Marketing Skills You Must Learn In 2023’. The HubSpot team says, “Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every marketing team, if channel expertise will or won’t become commoditized, huge opportunities for early marketers to transform your career, and how does in-person connection combine with AI?” 5 AI Marketing Skills You Must Learn In 2023 HubSpot [...]
HubSpot has published a new video ‘Pinterest Marketing: How To Use Pinterest To Promote Your Business’ featuring Pinterest advertising tactics. The HubSpot team says, “Are you considering Pinterest marketing for your business but unsure if it’s worth the investment? Look no further! In this insightful video, we explore the world of Pinterest marketing and its potential impact on businesses across various industries. What You’ll Learn: Unique features of Pinterest that set it apart from other platforms Real-life success stories of businesses that have thrived using ... [...]
Neil Patel has published a new video ‘Taking Your Business From Zero to $10 Million’. He says, “Starting a business from scratch and turning it into a multi-million dollar enterprise is a journey that requires determination, strategic planning, and relentless execution. While the path may seem daunting, with the right mindset and approach, you can propel your business from zero to a million in revenue.” Neil Patel’s Blog [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal’ featuring Amanda Zantal-Wiener and Loren Baker. The SEJ says, “It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on an awe-inspiring 20-year evolution of Search Engine Journal. We delved into the... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create a Sales Playbook for Your Agency’ featuring Samantha Stone. The SME team says, “Want to sign more high-value clients? Wondering how to develop a system that empowers anyone on your team to respond to and nurture prospective customers? Discover how to create a sales playbook that brings more business to your marketing agency.” Social Media Examiner [...]
While consumer engagement and related media metrics are a must-have for brands, on their own, they aren’t enough. The true value of this data lies in its ability to provide meaningful insights about your customers, help you assess performance, and allow you to track return on investment (ROI). Adweek is hosting a webinar ‘Unlock More Value From Your Social Media Metrics: Increase Engagement With Better Insights’ on Wednesday, July 19, 2023, at 1.00 pm EDT. The Adweek team says, “Learn the best practices to uncover valuable insights about your brand, industry and competitors... [...]