Semrush has published a new video ‘Understanding Data Analytics for In-House Marketing Teams’ explaining data analytics. The Semrush team says, “Looking to improve your comprehension of marketing analytics tools and reports? Watch this video from Jeff Sauer, Founder of Data Driven, to discover the tools and frameworks he recommends for next-level analytics skills.” Semrush  [...]

eMarketer’s webinar on ‘Revolutionizing Your Measurement Strategy’ is available on demand. The eMarketer team says, “To provide the meaningful measurement marketers need in a post-cookie world, media companies can apply proven and familiar measurement tactics to campaigns running on emerging channels, such as connected TV and digital out-of-home. Watch this Tech-Talk Webinar, presented by Captify. Our guest shared how marketers can fine-tune their measurement strategies to get the campaign insights they crave. You’ll learn about: The challenges media companies are... [...]

A marketing agency is a company that provides marketing services to businesses. These services can include strategy development, creative services, etc. Copyblogger contributor Tim Stoddart has published an article on starting a marketing agency. He says, “Whether you have zero clients or are a freelance marketer interested in scaling into an agency, this step-by-step guide will help you close your first clients, find the right talent, and scale your business. It will also help you avoid the pitfalls most new agency owners make. Step 1: Establish Your Positioning By Selecting One Niche and... [...]

HubSpot has published a new video ‘Competitive Advantage: Make Your Brand Stand Out (Free Guide!)’ highlighting the power of competitive advantage. The HubSpot team says, “Discover the power of competitive advantage in this insightful video and learn how to use it to position your brand for success! We’ll dive deep into the world of brand positioning, revealing strategies to stand out in a crowded market and create a unique identity that resonates with your target audience.” HubSpot  [...]

Neil Patel has published a new video ‘What You Can Learn From The Best Newsletter Businesses’ sharing useful observations from newsletter business. He says, “In today’s fast-paced digital age, newsletters have emerged as a powerful tool for communication, engagement, and business growth. While many newsletters strive to capture attention and build a loyal audience, some businesses have managed to achieve exceptional success in this realm. By examining the strategies and practices of these top-performing newsletter businesses, valuable lessons can be learned for aspiring... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘AI for Business: Use Cases and Trends’ featuring Chris Penn. The SME team says, “Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? Discover how to use AI for marketers.” Social Media Examiner  [...]

Neil Patel has published a new video ‘Leveraging SEO in Your Personal Brand to Drive Business’ featuring useful SEO strategies. He says, “In today’s hyperconnected world, where competition is fierce, building a strong personal brand is essential for professionals and entrepreneurs. However, simply creating a personal brand is not enough to guarantee business growth. To truly thrive and stand out in the digital realm, you must harness the power of Search Engine Optimization (SEO) strategies. By effectively leveraging SEO in your personal brand, you can drive significant business... [...]

It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Search Engine Land is hosting a webinar ‘Build Authority and Dominate Organic Search Like A Boss’ on Thursday, July 20, 2023. The SEL team says, “Join Ryan Brock, Chief Solution Officer at DemandJump, as he reveals how to revolutionize your SEO approach using Pillar-Based... [...]

HubSpot has published a new video ‘AI Ethics (Avoid Legal Trouble with These Tips)’ featuring useful information on Artificial Intelligence ethics. The HubSpot team says, “In this video, we’ll dive deeper into Ai ethics and the key concerns surrounding generative AI, providing examples of ethical concerns, and most importantly, how to ensure ethics are respected and used responsibly in marketing your business.” HubSpot  [...]

This is a reminder for the Adweek Conductor webinar to be held on June 22, 2023. Adweek is hosting a webinar ‘A Nimble Approach to Measuring Marketing Performance: Why You Need Faster Insights’ on Thursday, June 22, 2023, at 1.00 pm EDT. The Adweek team says, “Leaders from TransUnion’s consulting practices will share their insights on how more nimble measurement solutions can help brands maximize their marketing dollars. You’ll find out: How to innovate your measurement practice by using all available data sources and strengthen the belief in your measurement capabilities Ways... [...]