MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of Second Chances in B2B Marketing’ featuring Kellie Walenciak. George B. Thomas says, “It’s time to champion the underdog, says Kellie Walenciak in Episode 572 of Marketing Smarts. “Unexpected paths can lead to the most breathtaking vistas. The unconventional, the outliers, what I’ve learned is they are the hidden gems of our industry,” she says. “It’s high time that we started embracing rather than pushing people away or discounting them, or buying into... [...]

In a world oversaturated with content, connecting with your audience requires fine-tuning your messaging strategy. Digital Marketing Depot has published ‘Getting Started with Data Storytelling’. The DMD team says, “Download Getting Started with Data Storytelling to learn how to: Simplify complex data, avoid information overload, and craft messages that captivate your audience Choose the right visuals to communicate your data’s message Leverage real-time data to create highly personalized and individualized experiences Increase conversions by using visuals and copy that inspires... [...]

Copyblogger has published the latest podcast episode ‘The Path to Self-Publishing Success’ featuring Nicolas Cole. The Copyblogger team says, “In this episode of the Copyblogger podcast, Tim sits down with Nicolas Cole. They discuss Cole’s ability to write and publish content, even as his business expands. Cole also goes deep into self-publishing and legacy publishing and what he wishes writers knew about the differences.” Copyblogger  [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Mastering the Revenue Attribution Puzzle’ featuring Tish Millsap. George B. Thomas says, “To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a familiar framework that Tish has applied to a new context: the who, what, where, when, and why. “Before you even pick a tool, you need to really answer starting with the why,” she says on Marketing Smarts Episode 571. “Why am I doing this? What questions am I... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast episode titled ‘How to Make $200,000/Year With 10,000 Subscribers’. The HubSpot team says, “Kipp and Kieran with guest Nathan Barry (CEO/Co-Founder at ConvertKit) dive into the ever-evolving world of content creation and discuss the key strategies for creators to thrive in the digital landscape. Learn more about the importance of persistence, personalization, and the most valuable ways to direct audience attention in this engaging episode.“ HubSpot  [...]

ChatGPT is an AI-driven language model that can generate human-like text based on prompts. You can use ChatGPT for marketing in a variety of ways. Adweek is hosting a webinar ‘Can ChatGPT Create a Great Webinar? Insights From an Experiment in Generative AI’ on Wednesday, December 13, 2023, at 1.00 pm EST. The Adweek team says, “Are you willing to let generative AI tools like ChatGPT loose on your event and content programs? That’s exactly what Cvent did on one of its recent webinars (not this one) when it turned to ChatGPT to come up with topics, craft a killer title, build... [...]

This is a reminder for the Adweek webinar to be held on November 16, 2023.  In the age of personalization, marketers know that building a powerful recommendation engine makes for more engaged customers. Adweek is hosting a webinar ‘Level Up Your Customer Recommendations: How Foursquare and Atmosfy Transformed the Discovery App’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Unpack their approach with Michael Ebel, Atmosfy’s founder and CEO, and Barry Conklin, Foursquare’s head of North American sales. You’ll find out: How to leverage recommendation... [...]

This is a reminder for the Adweek webinar to be held on November 16, 2023.  Mobile-first video has become the preferred way to consume social content and it is now on the way to shaking up customer reviews and recommendations. Adweek is hosting a webinar ‘A Video-First Approach to Customer Reviews: Can Atmosfy Transform Discovery?’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Emerging app Atmosfy is turning a network of local video reviews of restaurants and nightlife into a video-first discovery engine using location data to elevate the content and... [...]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘Our 2020 Predictions For OpenAI Came True… Here’s What’s Next’. The HubSpot team says, “Shaan Puri and Sam Parr revisit predictions they’ve made over the last three years to see how they stacked up. Were they wrong? Were they right? Did they miss the biggest opportunities of their lives? Find out.“ HubSpot  [...]

AI marketing uses artificial intelligence (AI) to help businesses achieve their marketing goals. AI marketing tools collect data, learn customer behaviors, and analyze this information to create automated decisions.  Neil Patel has published a new video ‘How To Find The Best AI Marketers To Work With’. He says, “In the rapidly evolving landscape of digital marketing, the integration of artificial intelligence (AI) has become not just a trend but a necessity for businesses aiming to stay competitive. As the demand for AI-driven marketing solutions continues to rise, finding... [...]