HubSpot has published a new video ‘Backlink Building: Common Mistakes to Avoid’ featuring useful link building tips. The HubSpot team says, “Backlinking building is one of the most common and effective ways to drive traffic and boost credibility. But it’s also become one of the most abused – here are the traps to avoid so you can do it right.” HubSpot  [...]

A soft sell is a sales strategy that uses subtle and casual tactics to build a relationship with a buyer over time to eventually persuade them to make a purchase. HubSpot contributor Lestraundra Alfred has published a comprehensive article on soft selling. She says, “Consumers are becoming increasingly skeptical of media, advertising, and being “sold” to — with just eight percent of the population believing advertising can be trusted. How can sales reps move beyond the stereotype of being seen as pushy or aggressive and build trust with skeptical prospects? By knowing when and how... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Grow Your Marketing Agency: Scaling With Intention’ featuring Karlyn Ankrom. The SME team says, “Ready to bring on more clients? Wondering how to augment and allocate resources as you grow? Discover how to put the right processes and people in place to support growth.” Social Media Examiner  [...]

HubSpot has published a new video ‘Youtube SEO Tips 2023: Must Watch Metrics to Grow Your Channels’ sharing useful tactics to improve your YouTube marketing. The HubSpot team says, “Are you getting the most from your YouTube content? If not it might be because you’re not measuring Click Through Rate, Average Viewing Duration and Engagement. In this video, we’ll explore the latest YouTube SEO tips and tricks in 2023 and how you can use these metrics to take your content to the next-level. ” HubSpot  [...]

Case studies can help you capture your prospects’ attention and make an authentic appeal. Content Marketing Institute contributor Ann Gynn has published an article featuring three tips to create case studies that turn prospects into buyers. She says, “Let these three strategies and four examples help you develop case studies that will shake your prospects from the middle of the funnel and turn them into customers. 1. Tell a story where your client – not your brand – stars Content marketing should always focus on the audience, not the brand. In case studies, customer-centered storytelling... [...]

Exposure Ninja has published a new video ‘How Brand Positioning Will 10x Your Leads and Sales’ explaining the importance of brand positioning. Brand positioning is the number one way to stand out from your competitors and build a loyal customer base. Learn how to define your brand’s positioning in this video. Exposure Ninja  [...]

HubSpot has published a new video ‘Youtube Analytics: Must Watch Metrics to Grow Your Channel’ featuring key YouTube analytics metrics. The HubSpot team says, “Are you getting the most from your YouTube content? If not it might be because you’re not measuring Click Through Rate, Average Viewing Duration and Engagement. In this video, we’ll explore how you can use these metrics to take your content to the next-level.” HubSpot  [...]

Neil Patel has published a new video ‘How Podcasting Can Unlock Lucrative Monetization Models’ sharing useful tips on how podcasting can be monetized. He says, “Podcasting has transformed the way we consume and engage with audio content, and its popularity continues to soar. Beyond its inherent ability to entertain, educate, and inspire listeners, podcasting has also emerged as a lucrative platform for content creators to monetize their passion. By tapping into a variety of monetization models, podcasters can turn their creative endeavors into sustainable revenue streams.” Neil... [...]

HubSpot has published a new video ‘The Science of Copywriting: Psychological Principles that Drive Conversions’ featuring useful strategies to build a high-converting homepage for your website. The HubSpot team says, “Good copy turns words into money. Here are some of the best practices you can start using straight away to convert more customers and win more business through the power of words.” HubSpot  [...]

Neil Patel has published a new video ‘How to start using TikTok Ads to supercharge your e-commerce business’ explaining how TikTok can power your marketing. He says, “Today I’m going to show you how to start using TikTok ads to supercharge your e-commerce business. These are the must-dos when you’re first starting with TikTok Ads.” Neil Patel’s Blog  [...]