This is a reminder for the Search Engine Journal webinar to be held on April 12, 2023. Search Engine Journal is hosting a webinar ‘Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand’ on Wednesday, April 12, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar to discover how you can start thinking beyond search and shifting your focus to where your users are. You’ll learn about: Search stagnation and the need to think “beyond.” New performance marketing platforms that can help grow your business. Emerging media trends across industries. Join... [...]

Gaming continues to be popular across a wide variety of audiences, so it is little surprise that in-game advertising is growing exponentially. Adweek is hosting a webinar ‘Level Up Your In-Game Advertising: A Test-and-Measure Approach for a Better Experience’ on Wednesday, May 3, 2023, at 1.00 pm EDT. The Adweek team says, “Get research-based insights and practical guidance on how to craft, test and measure your creative to maximize the impact of your in-game ads from Disqo product evangelist Roddy Knowles. You’ll find out: What consumers think about new in-game advertising... [...]

This is a reminder for the Digital Marketing Depot webinar to be held on April 11, 2023.  Digital Marketing Depot is hosting a webinar ‘Domain Authority is Dead: Focus on SEO Content That Ranks’ on Tuesday, April 11, 2023, at 1.00 pm EDT. The DMD team says, “In this bold presentation from DemandJump’s Chief Solution Officer, Ryan Brock, we’ll dare you to evaluate how much stock you put into your website’s Domain Authority and why. Then we’ll prove once and for all that the lowliest of websites can topple the stiffest competition by following Pillar-Based Marketing methodologies. In... [...]

Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. Search Engine Land is hosting a webinar ‘ Demystifying ‘Incrementality’ for Marketing Success’ on Tuesday, April 18, 2023. The SEL team says, “Join Shaubhik Ray, Sr. Director, Digital Analytics at iQuanti, as he shares insights on: Incrementality testing and how to use it to measure the true impact of your marketing campaigns. Generating a clear hypothesis, designing an experiment, measuring,... [...]

The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion. HubSpot has published a new video ‘4 Ps of Marketing: Watch This To Level Up Your Campaigns’. The HubSpot team says, “Ready to get to delve into the core of the marketing engine room? This video is all about the 4 Ps AKA the Marketing Mix. You’ll learn what they are, why they’re important, and how to use them to take your marketing to the next level.” HubSpot  [...]

At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. MarTech is hosting a webinar ‘Get to the Heart of Customer Experience With Data that Delivers’ on Tuesday, April 25, 2023. The MarTech team says, “What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of the CDP lies the data that fuels customer insights. In a recent research study, nearly two-thirds of marketing leaders said they look to service providers... [...]

Content Marketing Institute has published a new video ‘Design Valuable Experiences to Capture Essential Data’ featuring Robert Rose. The CMI team says, “A new study says it’s harder than ever to balance data needs and privacy requirements. Robert Rose counters that if customers see a clear value exchange for the data you acquire, they’ll be less concerned with how you might use it.” Content Marketing Institute  [...]

The relationship between marketers and their ad tech partners is complicated. By choosing the right advertising partners, you can achieve better results. Adweek is hosting a webinar ‘Choose the Right Ad Tech Partner: 5 Signs You Might Be Settling for “Good Enough”’ on Tuesday, May 2, 2023, at 1.00 pm EDT. The Adweek team says, “Hear directly from Stan Lippelman, CMO of Visionworks, and Matt Feczko, VP of product management at Epsilon, about Visionworks’ digital advertising challenges and how its ad tech partnership with Epsilon stays healthy and productive. You’ll find... [...]

The economic impact of the pandemic is still a major factor in most marketing budgets. And, today’s competition for marketing dollars, and space, is fiercer than ever. Search Engine Journal is hosting a webinar ‘Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand’ on Wednesday, April 12, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar to discover how you can start thinking beyond search and shifting your focus to where your users are. You’ll learn about: Search stagnation and the need to think “beyond.” New performance marketing... [...]

This is a reminder for the Search Engine Journal webinar to be held on April 5, 2023.  Search Engine Journal is hosting a webinar ‘5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy’ on Wednesday, April 5, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar to learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities. You’ll learn how to: Identify your seasonal trends and how to plan for them. Report on and optimize your share of voice. Maximize SERP feature opportunities, most notably... [...]