Enterprise SEO platforms provide comprehensive tools for large-scale website optimization, offering insights into search engine performance, keyword rankings, and competitive analysis. MarTech has published ‘Enterprise SEO Platforms: A Marketer’s Guide’. MarTech’s latest publication of “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 78-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will... [...]

MOZ contributor Alex Harford has published a guide on using Chrome to view a website as Googlebot. She says, “In this guide, I’ll show you how to set up a Googlebot browser, troubleshoot rendering issues, and improve your SEO audits. Why should I view a website as Googlebot? In the past, technical SEO audits were simpler, with websites relying on HTML and CSS and JavaScript limited to minor enhancements like animations. Today, entire websites are built with JavaScript, shifting the workload from servers to browsers. This means that search bots, including Googlebot, must render pages... [...]

Digital Marketing Depot has published a new infographic ‘Personalization Charticle’. The DMD team says, “Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s  latest research underscores that personalization has become even more critical and more brands seeing it as a central pillar of their customer strategies. The brands fully embracing personalization are each realizing strong value for their business. But it doesn’t stop there. Brands are equally committed to enhancing value for their customers.... [...]

WordPress and Squarespace are powerful website builders, with WordPress offering extensive customization and scalability, ideal for advanced users. Squarespace excels in simplicity and design, making it a favorite for beginners and creatives. Search Engine Journal contributor Roger Montti has published an article answering the question ‘WordPress Vs. Squarespace – Which One Is Better?. He says, “WordPress and Squarespace both provide tools to create professional, visually appealing websites suited to ecommerce, article publishing, and corporate and non-profit needs. What should you... [...]

Ahrefs has published a new video ‘How Shopify Used Google to Build a $135B Business’. The Ahrefs team says, “In this video, I try to reverse engineer Shopify’s digital marketing strategy to understand how they become the $135B e-commerce giant they are today. We dive into their organic SEO strategy, Google ads, Facebook ads, YouTube marketing, and look into how these marketing activities may have impacted their revenue.” Ahrefs  [...]

Ahrefs has published a new video ‘Digital Marketing Expert vs AI: Who Will Win?’. The Ahrefs team says, “Who’s better at digital marketing — a human expert or artificial intelligence? We put them to a head-to-head test to find out.” Ahrefs  [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘Google’s Gemini 2.0 Launch is Insane! Everything You Need To Know’ featuring Neil Patel and Eric Siu. In this episode, Kieran give you the breakdown on Google’s Gemini 2.0. HubSpot  [...]

Marketing in 2025 emphasizes hyper-personalization and predictive analytics, with AI driving real-time customer insights and tailored experiences. Brands are also prioritizing sustainability and transparency, appealing to consumers’ growing demand for ethical practices and social responsibility. Digital Marketing Depot has published a new report ‘The Modern Marketing Data Stack for 2025’. The DMD team says, “In recent years, marketers have watched powerful trends — notably the arrival of advanced AI, increased attention to privacy concerns and the need for a data-first... [...]

SaaS marketing focuses on promoting software-as-a-service products by highlighting their value, ease of use, and subscription-based model. Effective SaaS marketing strategies leverage content, customer retention, and targeted campaigns to drive user acquisition and build long-term customer relationships. Semrush contributor Boris Mustapic has published an article featuring 12 best SaaS marketing strategies for business growth. He says, “You’re undoubtedly looking for ways to drive more customers for your SaaS business. With that in mind, here’s our list of the top tactics to consider... [...]

Unifying offline and online marketing creates a seamless customer experience by integrating branding, messaging, and campaigns across all channels. This synergy enhances engagement, builds trust, and maximizes ROI. The latest The SERP’s Up SEO podcast episode is titled ‘Unifying your offline & online marketing’. The Wix team says, “Are offline marketing efforts a lost art in the digital age? What’s the SEO connection of it all? Wix’s Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle... [...]