LinkedIn Video is a powerful tool for professionals to share insights, showcase expertise, and connect with a global audience. It drives engagement, builds credibility, and fosters meaningful networking opportunities in the business community. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Mastering LinkedIn Video: Attracting the Right Audience’ featuring Shanee Moret.     This episode covers the following: Why Marketers Should Explore LinkedIn... [...]

The 2025 forecast calls for a flurry of changes in the advertising data landscape. From expanded consumer privacy requirements to adopting the latest and greatest in AI, marketers can expect no shortage of excitement across the ecosystem. Adweek is hosting a webinar ‘2025’s Top Media and Advertising Data Trends’ on Thursday, January 16, 2025, at 1.00 pm ET. The Adweek team says, “Dive deep into predictions for trends, changes, and new challenges in the wide world of data with Snowflake leaders. You’ll find out: How convergence is shaping the entire ecosystem Snowflake’s... [...]

HubSpot contributor Caroline Forsey has published an article on marketing in 2024 and strategies for 2025 according to Spotify’s Global Head of Business Marketing. She says, “In the spirit of reflection, I give you “Marketing Wrapped”: Kao’s top marketing strategies of 2024, and what to bring into 2025. Lesson One: Personalization creates connection.  If Kao had to choose a cornerstone of 2024’s Marketing Wrapped, she’d choose “Connection.” Which is why Wrapped is such a strong marketing tactic. It’s not about just personalization —... [...]

Large Language Models (LLMs) empower businesses with advanced natural language understanding, enabling enhanced customer support, personalized marketing, and data-driven insights. By automating complex tasks, they drive efficiency, innovation, and competitive advantage in a rapidly evolving market. HubSpot contributors Nathan Lands and Matt Wolfe have published an article explaining which LLM one should choose for the business. They say, “Let’s start with ChatGPT and OpenAI-o1. OpenAI’s latest model is impressive, and people are hyped about its “reasoning” abilities — basically,... [...]

Marketing on Reddit can be highly effective due to its engaged, niche communities, allowing brands to target specific interests and demographics. By creating authentic, value-driven content, marketers can build trust and drive organic engagement within relevant subreddits. Is this conversation helpful so far? Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Getting Started With Reddit: The Future of Online Conversations’ featuring Brent Csutoras. This episode... [...]

Market research is crucial for understanding customer needs, allowing businesses to make informed decisions and tailor products or services effectively. It also helps identify market trends, reducing risks and enhancing competitive advantage. Semrush has published ‘How to Do Market Research for a Startup: A Complete Guide’. Boris Mustapic says, “Performing market research allows you to: Gauge demand: Uncover whether there’s sufficient demand for your product or service before you invest money into developing and marketing it Understand customers: Learn more about your customers... [...]

The future of marketing in 2025 will revolve around AI-driven insights, hyper-personalization, and immersive technologies like AR/VR. Ethical practices and sustainability will also shape consumer trust and brand loyalty. MarTech contributor Ryan Phelan has published an article featuring useful marketing insights for 2025. He says, “I don’t do predictions or trend-spotting. Predictions have become worthless given the pace of the 24-hour news cycle, technology, consumer adoption, and market fluctuations in marketing technology. Trend-watching is too often motivated by self-interest. What’s... [...]

This is a reminder for the Adweek webinar to be held on December 17, 2024. Collaborating with the right creators and other talent can be a huge boost to a brand’s visibility and bottom line. But maximizing the long-term ROI of these campaigns requires careful coordination of usage rights and assets to ensure compliance. Adweek is hosting a webinar ‘Best Practices for Creator Campaigns’ on Tuesday, December 17, 2024, at 1.00 pm ET. The Adweek team says, “Discover a new approach to help you launch campaigns faster, eliminate surprise usage violations, and give your brand... [...]

Links play a crucial role in organic search results by serving as a signal of authority and trust to search engines. High-quality backlinks from reputable sites can improve rankings, while poor-quality links may negatively impact performance. MOZ has published the latest Whiteboard Friday video How Links Impact Organic Results and Local Packs’ featuring Joy Hawkins. She says, “Hello, Moz fans. My name is Joy Hawkins, and today, I’m going to be talking about the world of link building as it pertains to local SEO. Now, in local SEO, we get... [...]

HubSpot contributor Rebecca Riserbato has published an article featuring six steps to create an outstanding marketing plan. She says, “A marketing plan is a roadmap that businesses like yours use to organize, execute, and track their marketing strategy over a given period. The marketing plan outline we discuss will help you create an effective plan that easily generates buy-in from stakeholders. Marketing plans can get quite granular depending on your industry and how big your digital presence is. This is true whether you’re selling to consumers (B2C) or other businesses (B2B). Despite... [...]