HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Look Dumb or Get Disrupted: Google’s Risky AI Overviews Launch’. The video covers the following: Google AI launch sparks controversy and discussion. Claim of training 8 days; skepticism on claims. Search technology retrieves, formats, and consolidates answers. AI trained on Reddit lacks reasoning accuracy. Google’s approach to AI and future plans. Neela pushes for importance; AI summarizing various sources.... [...]
Archive for the 'Internet Marketing Tips' Category
AI agents are autonomous programs that perform tasks on behalf of users, leveraging machine learning to adapt and improve over time. They enhance efficiency and decision-making in various fields by processing vast amounts of data and executing complex operations independently. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘AI Agents: The Future Marketers You Can’t Afford to Ignore’. The video covers the following: AI agents will transform marketing. Google... [...]
Agency operations are crucial for ensuring efficient workflow and effective resource management, which enhances productivity and client satisfaction. They also play a vital role in maintaining compliance with regulations and fostering a stable organizational environment. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Choose Tools to Enhance and Improve Agency Operations’ featuring Melissa Morris. This episode covers the following: Essential Categories of... [...]
This is a reminder for the Adweek webinar to be held on June 11, 2024. Marketing measurement is crucial for assessing the effectiveness of campaigns and optimizing future strategies based on data-driven insights. It enables businesses to allocate resources efficiently, ensuring maximum ROI and sustained growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Elevate Marketing ROI’ on Tuesday, June 11, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into what marketers are doing to boost their ROI and deliver growth from Igor Skokan, marketing science... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Proving Your Worth: How to Measure the Success of Your Social Marketing’ featuring Emeric Ernoult. This episode covers the following: Why Marketers Should Track Their Social Media Marketing Efforts The Struggles of Measuring Social Media Marketing Success How to Identify Trackable Elements in Your Social Media Marketing How to Implement UTM Parameters for Granular Tracking How to Leverage Google Tag Manager How... [...]
Ecommerce marketing strategies encompass tactics like SEO, social media advertising, and email campaigns to drive traffic and sales for online stores. These strategies also include retargeting ads, influencer partnerships, and personalized shopping experiences to enhance customer engagement and retention. HubSpot has published a new video ‘8 Effective Ecommerce Marketing Strategies for 2024’. The HubSpot team says, “In this video, Hubspot marketing will show you the top e-commerce marketing strategies that will skyrocket your brand’s visibility. Whether you’re... [...]
Generative AI leverages machine learning models to create new content, such as text, images, and music, based on input data. It powers applications like chatbots, content creation tools, and deepfake technology by mimicking human-like creativity and language understanding. MarketingProfs is hosting a webinar ‘How to Prepare for Generative AI in Organic SEO’ on Tuesday, June 25, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Janet Driscoll Miller, author and president and CEO of Marketing Mojo for How to Prepare for Generative AI in Organic SEO. Traditional SEO approaches... [...]
B2B marketing is vital for building strong business relationships and driving sales in a competitive marketplace. It helps companies tailor their strategies to meet the unique needs of other businesses, fostering long-term partnerships and growth. Digital Marketing Depot has published a new white paper ‘Fueling the B2B Pipeline for Longevity’. The DMD team says, “A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling... [...]
Applied behavioral marketing utilizes consumer data and psychological insights to create personalized and relevant marketing strategies. This approach enhances customer engagement and conversion rates by targeting behaviors and preferences. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Hacking the Human Mind With Applied Behavioral Marketing’ featuring Richard Shotton. This episode covers the following: Why Marketers Should Pay Attention to Behavioral Science Defining... [...]
Ecommerce marketing involves promoting online stores through digital channels to drive sales and customer engagement. Strategies include SEO, social media campaigns, email marketing, and targeted advertisements to reach and convert potential buyers. HubSpot has published a new video ‘8 Effective Ecommerce Marketing Strategies for 2024’. The HubSpot team says, “Welcome to the ultimate guide on marketing your e-commerce brand with absolutely nothing! In this video, Hubspot marketing will show you the top e-commerce marketing strategies that will skyrocket your brand’s... [...]