Getting an account-based marketing (ABM) program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge. MarketingProfs is hosting a webinar ‘Foundational ABM Building Blocks’ on Thursday, June 20, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Rachael Foster, Director of Account-Based Experience, and Dan Dolph, Manager of Account-Based Experience, to discover not just what ABM requires from your team but also how to maintain your program for ongoing... [...]

Privacy-Centric Targeting focuses on delivering personalized advertisements while safeguarding user data, using techniques that avoid intrusive tracking methods. It aims to balance effective marketing strategies with respect for consumer privacy and compliance with data protection regulations. Adweek is hosting a webinar ‘Privacy-Centric Targeting Strategies That Deliver’ on Thursday, June 27, 2024, at 1.00 pm ET. The Adweek team says, “Explore how to leverage cutting-edge technologies and strategies to deliver impactful results while prioritizing user privacy with experts from... [...]

The demand for engaging content and customer experiences is higher than ever, making marketers’ lives increasingly complex and disjointed. MarketingProfs is hosting a webinar ‘It’s Time to Reimagine How You Run Marketing’ on Thursday, June 20, 2024, at 2:00 pm ET. The MarketingProfs team says, “In this session, you’ll discover how people, processes, and technology can come together to enable your marketing team to create engaging content and campaigns faster than ever. Drawing on insights from Optimizely’s own marketing transformation, Sama Asali, senior... [...]

Generative marketing utilizes AI to create personalized content at scale, enhancing customer engagement and experience. It enables businesses to dynamically tailor their marketing efforts, driving higher conversion rates and more meaningful interactions. Content Marketing Institute is hosting a webinar ‘Generative Marketing Strategies – Factoring GenAI Into Your Content Strategy’ on Wednesday, June 12, 2024, at 2.00 pm ET. The CMI team says, “Generative AI continues to be a focus in the Digital Experience community with marketing teams racing to learn more about generative AI... [...]

Gen Z, born between the mid-1990s and early 2010s, is characterized by their digital savviness and strong inclination towards social and environmental activism. They value authenticity, diversity, and instant access to information and entertainment. Adweek is hosting a webinar ‘Unlock Gen Z’s Loyalty’ on Wednesday, June 26, 2024, at 1.00 pm ET. The Adweek team says, “Discover Frasers Group’s data-backed playbook for engaging Gen Z shoppers and fueling their brand loyalty from Danni Woodland, performance marketing manager at Frasers Group, in conversation with SheerID’s Anjanette... [...]

Understanding psychology in marketing is crucial for influencing consumer behavior and creating compelling, persuasive campaigns. It helps marketers craft messages that resonate on an emotional level, driving engagement and building brand loyalty. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Psychological Trick Every Marketer Needs To Master Communication’. The video covers the following: Complex discussions consist of practical and emotional dialogues. Summary:... [...]

AI is revolutionizing marketing by enabling data-driven decision-making and personalized customer experiences at scale. It enhances targeting precision, automates routine tasks, and provides deep insights through predictive analytics. HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘The AI App Doing $6M With 1 Employee’. It covers the following: Reddit trend leads to $6M ARR beauty app for men Male nail care influencers Sam upstages Shaan’s beauty score Spin-off businesses: Med Spas Aging influencers and modern male grooming... [...]

Ecommerce marketing leverages digital channels such as social media, email, and search engines to drive traffic and conversions on online stores. Personalized shopping experiences and targeted promotions are key strategies for increasing customer engagement and sales. HubSpot has published a new video ‘8 Effective Ecommerce Marketing Tactics for 2024’. The HubSpot team says, “In this video, we’re going to show you the top budget marketing hacks that will skyrocket your brand’s visibility. Whether you’re just starting out or looking to revamp your e-commerce... [...]

LinkedIn branding involves curating a professional profile that highlights your expertise, achievements, and industry insights to establish a strong personal brand. Engaging with industry-related content and networking strategically can enhance visibility and credibility on the platform. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘LinkedIn Branding for Marketing Agency Owners’ featuring Michelle J Raymond. This episode covers the following: The Importance of LinkedIn... [...]

Effective marketing strategies are crucial for targeting the right audience, ensuring that products and services meet customer needs, and driving business growth and profitability. They also help businesses differentiate themselves from competitors, build brand loyalty, and adapt to changing market conditions. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Top 5 Marketing Strategies Of 2024 To 10X Business Growth’. The video covers the following: Ranking marketing channels... [...]