E-commerce channels provide diverse platforms for businesses to showcase and sell their products, fostering global reach and accessibility. From established giants like Amazon to niche marketplaces and personalized storefronts, these channels offer dynamic avenues for commerce in the digital age. Digital Marketing Depot has published a new white paper ‘What Merchants Should Avoid When Adding New Ecommerce Channels’. The DMD team says, “Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous... [...]

Post-cookie, advertisers must determine how they’ll continue delivering personalized and relevant brand experiences while also measuring cross-media campaign effectiveness. To chart a path forward, media buyers and planners need to know about all the cookie alternatives out there and how to manage an increasingly complex ad tech environment. Adweek is hosting a webinar ‘Navigating Personalization and Measurement in the Post-Cookie Era’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover what’s involved in measuring campaign effectiveness without cookies... [...]

MarTech’s publication of “Marketing Work Management Platforms: A Marketer’s Guide” examines the market for marketing work management platforms and the considerations involved in implementation. The 33-page report reviews the growing market, plus the latest trends, opportunities and challenges. The DMD team says, “In this report you will learn: Who the leading players are in marketing work management platforms. What you should look for. What trends are driving adoption. The capabilities marketing work management platforms provide and how vendors are incorporating AI-... [...]

Data deprecation and the demise of the third-party cookie continues to blur the lines between marketing and advertising. Going forward, the future of both hinges on how companies use zero-, first- and second-party data. That’s why customer data platforms (CDPs) can serve as the vital bridge connecting marketing and advertising data, audiences and activations. Adweek is hosting a webinar ‘Unite Martech and Adtech for Deeper Customer Engagement’ on Tuesday, April 30, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the impact that this shared data approach can have on customer... [...]

Professional services marketing involves strategically positioning and promoting specialized expertise to attract and retain clients, emphasizing trust, credibility, and value proposition. It focuses on showcasing industry knowledge, building relationships, and demonstrating tangible results to effectively differentiate services and drive business growth. Digital Marketing Institute has published its new podcast episode ‘Professional Services Marketing’ featuring Heart with Roy Sexton. The DMI team says, “How do you market an organization made up of diverse individuals –... [...]

AI revolutionizes lead generation by analyzing vast datasets to identify and prioritize potential leads, enabling businesses to streamline their marketing efforts and focus on high-conversion prospects. Through predictive analytics and machine learning algorithms, AI enhances lead qualification processes, increases efficiency, and optimizes marketing strategies for better ROI. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Did Ai Kill Lead Gen Campaigns?’. The video covers the following: Spending time with customers is... [...]

Building a strong online presence through targeted marketing efforts, networking, and showcasing expertise can attract more clients. Providing exceptional service and leveraging satisfied clients’ referrals can further expand clientele and foster long-term relationships. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create a No-Cost B2B Influencer Marketing Program’ featuring Justin Levy . This episode covers the following: Why Influencer Marketing Is Important Defining an... [...]

Customer expectations are at an all-time high when it comes to digital experiences. Marketers are often scrambling to keep up with the rising demand for quality content and campaigns. Content Marketing Institute is hosting a webinar ‘5 Steps to Enhance Your Marketing Campaigns’ on Thursday, March 14, 2024, at 1.00 pm ET. The CMI team says, “Join Vimi Kaul, Sr. Consultant of Strategy and Value at Optimizely, to learn about the 5 steps you can take to optimize your marketing efforts. In this session we’ll cover:  How streamlining processes drive efficiency Optimizely’s transformative... [...]

Understanding your audience involves thorough research into their demographics, preferences, and behaviors to tailor content and communication strategies effectively. By empathizing with their needs and desires, businesses can forge deeper connections, boost engagement, and drive conversions. Digital Marketing Institute has published its new podcast episode ‘Understand Your Audience’ featuring Rand Fishkin. The DMI team says, “In this episode, we get to mine the mind of marketing great, ⁠Rand Fishkin⁠, creator of Moz and SparkToro, among other ventures. Rand and our host ⁠Will... [...]

YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube Ads’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading brands are addressing some of the DEI challenges on YouTube, building successful impact strategies that are measurable, from leaders at Kellanova, Starcom, Culture Genesis and Pixability. You’ll find out: Best practices... [...]