AI revolutionizes marketing by enabling data-driven decision-making, personalized customer experiences, and targeted advertising at scale. It streamlines processes, enhances predictive analytics, and empowers marketers to adapt swiftly to evolving consumer trends. HubSpot has published the latest ‘If You Can Adopt These Marketing Principles, Ai Can’t Hurt You’. The HubSpot team says, “Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Build a Thriving Marketing Business While Working Full-Time’ featuring Jenn Herman. The SME team says, “Want to open your own marketing agency? Wondering how to build a successful side business while maintaining a full-time job? Discover tips for time management, setting client expectations, delegating tasks, and maintaining a healthy work-life balance while building your marketing side-hustle.” Social Media Examiner              [...]

Customer data platforms (CDPs) have evolved significantly over the past decade as data and privacy policies have become more dynamic. The next challenge—cookieless targeting—will necessitate further CDP evolution for brands to realize value, drive growth and foster loyalty. Adweek is hosting a webinar ‘The Next Evolution in CDP Capabilities for Cookieless Marketing’ on Tuesday, April 23, 2024, at 1.00 pm EDT. The Adweek team says, “Get details from the research to discover what makes a CDP effective in a post-cookie landscape from Adobe’s director of product marketing, Ryan... [...]

This is a reminder for the Adweek webinar to be held on March 28, 2024.  Generation Z, often abbreviated as Gen Z, refers to the demographic cohort born approximately between the mid-1990s and the early 2010s, although there is some variation in the exact years that define this generation. As of my last update in January 2022, the oldest members of Gen Z were in their late twenties, while the youngest were still in their early teens. Adweek is hosting a webinar ‘Measure the Impact of Gen Z’ on Thursday, March 28, 2024, at 1.00 pm EDT. The Adweek team says, “What does it take... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Fundamental Marketing Lessons From The Top 1% Brands’. The HubSpot team says, “Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can’t defy. Kieran dives into the importance of adopting fundamental marketing principles that ensure long-term success and resilience in the face of advancing technology.... [...]

Using ChatGPT for Google Rankings involves leveraging its language capabilities to create high-quality, keyword-rich content that resonates with search engine algorithms, ultimately boosting website visibility and improving search engine rankings. Additionally, integrating ChatGPT into SEO strategies can enhance user engagement, increase organic traffic, and establish authority within niche markets. Ahrefs has published a new video ‘I Used ChatGPT to Rank #1 in Google (in One Hour)’. The Ahrefs team says, “I tested the most viral SEO hacks on TikTok to see if more views means... [...]

This is a reminder for the Adweek’s webinar to be held on March 27, 2024.  The brand-customer dynamic is unrecognizable from what it was just a few years ago. It’s no longer enough to have the loudest voice, the prettiest branding or even the lowest price. Adweek is hosting a webinar ‘Consumers Want Meaningful Content. Can Brands Deliver?’ on Wednesday, March 27, 2024, at 1.00 pm EDT. The Adweek team says, “Discover what it takes to stand out in a world of half-hearted DEI initiatives, how to grow audiences while respecting data privacy, and whether audiences can tell... [...]

A marketing strategy is essential for businesses to effectively reach their target audience, establish brand identity, and drive sales. Without a well-defined strategy, businesses risk wasting resources on ineffective marketing efforts and failing to capitalize on opportunities for growth. HubSpot has published ‘The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence’. Flori Needle says, “You can think about it like this: strategy is planning, and tactic is doing. Having a strategy without ways to act on it (tactics) is daydreaming, and taking actions... [...]

Do streaming viewers really want to see ads? Is binge watching still a thing? How many different services do people subscribe to? What do key Gen Z and millennial audiences want? Adweek is hosting a webinar ‘Inside Tubi’s The Stream 2024 Report’ on Wednesday, April 17, 2024, at 1.00 pm EDT. The Adweek team says, “Discover more about the changing state of streaming from Karl Dawson, Tubi’s VP of audience research, and Megan Rentko, research manager at the Harris Poll. You’ll find out: How much time Americans now spend streaming and how many streaming services they have What... [...]

This is a reminder for the Adweek’s webinar to be held on March 26, 2024.  Research reveals that 90% of decisions are made subconsciously, with emotionally engaged consumers three times more likely to recommend a product or re-purchase. Adweek is hosting a webinar ‘Creative Excellence Starts With Emotional Engagement…and Data’ on Tuesday, March 26, 2024, at 1.00 pm EDT. The Adweek team says, “Uncover the keys to this process from Risa Crandall, SVP of CPG strategy and sales at Aki Technologies. You’ll find out:  The impact of emotions on consumer decisions How the... [...]