Short-form videos have become popular in recent years, coinciding with the rise of TikTok. Other social media platforms, such as Instagram and YouTube, have also embraced the trend.  Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Creating a Short-Form Video System That Scales for TikTok and Beyond’ featuring Austin Falter. The SME team says, “Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication? Discover how to build a system for creating short-form video... [...]

The global digital marketing market was estimated to be worth around USD 321 billion in 2023. It’s expected to grow at a compound annual growth rate (CAGR) of approximately 13.1% between 2024 and 2032, reaching a value of around USD 671.86 billion by 2032. Content Marketing Institute has published a new video ‘Investors Trust Marketing, Not Marketers?’. The CMI team says, “The content and marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. Financial analysts say the strength of “brand and marketing” is the most important factor... [...]

Managing remote teams can be challenging for a number of reasons. Lack of face-to-face supervision and poor communication, and lack of team cohesiveness are some of the issues. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Managing Remote Teams in Your Marketing Agency’ featuring Debbie Howard. The SME team says, “Do you have staff in multiple locations? Wondering how to handle workflows or create a culture that keeps your team feeling connected? Discover how one agency owner manages a fully remote marketing agency team. ” [uix_video... [...]

SEO A/B testing is a website optimization technique that allows site owners to understand whether changes they make to their websites have a positive impact on keyword rankings. Digital Marketing Institute has published a new guide ‘SEO A/B testing: The secret to increasing your organic search traffic’. The DMD team says, “This whitepaper from SearchPilot outlines how SEO A/B testing can give you a disciplined and measured approach to avoiding potential losses and boosting your website results. Download this paper to: Understand the marketing benefits of SEO A/B testing Utilize... [...]

Content promotion is the process of distributing blog posts and other resources through both paid and organic channels. You need to choose the proven tactics to reach your target audience at the right time.  HubSpot has published a new video ‘How, Where, and When to Publish and Promote Your Social Media Content’ featuring information about a free course. The HubSpot team says, “Are you getting the most from your social media content strategy? If not it might be because you’re not tailoring your offerings for each platform! In this video, we’ll walk you through... [...]

In today’s data-driven world, one thing is clear: Bolstering your first-party data strategy is key to driving results. Digital Marketing Institute has published a new guide ‘5 Ways to Create Better Customer Experiences with Data Collaboration’. The DMD team says, “Download 5 Ways to Create Better Customer Experiences with Data Collaboration now to: Learn five specific ways you can drive customer loyalty Get actionable tips and best practices on how to implement data collaboration Understand how data collaboration unlocks new value for brands, publishers, and platforms”. 5... [...]

Conventional notions of customer centricity are long overdue to be challenged. Investing in excellent customer service and loyalty programs is of no use if you don’t know who your best customers are. This is the key to building the real emotional connections that unlock loyalty—and higher customer lifetime value. Adweek is hosting a webinar ‘How Emotional Connections Unlock Customer Lifetime Value: Challenge Conventional Notions of Loyalty’ on Wednesday, November 15, 2023, at 1.00 pm EDT. The Adweek team says, “Uncover how to identify and super serve your best customers from... [...]

Inbound marketers do a lot of work to create buying interest. According to new data from Calendly, 69% said that getting leads to actually schedule a meeting and talk to sales is the hardest part of their job. Adweek is hosting a webinar ‘AI’s Impact on Inbound Marketing: Key Trends for 2024’ on Wednesday, November 1, 2023, at 12.00 pm EDT. The Adweek team says, “Uncover the trends that will disrupt B2B marketing in 2024, and how to turn them into a competitive advantage, with Calendly CMO Jessica Gilmartin and head of revenue marketing Brian Mitchell. You’ll find out: How... [...]

This is a reminder for the CMI webinar to be held on October 11, 2023.  The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Content Marketing Institute is hosting a webinar ‘Think Spiderwebs, Not Funnels For Remarkable SEO Results’ on Wednesday, October 11, 2023, at 2.00 pm EDT. The CMI team says, “With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now... [...]

TikTok marketing is the process of using TikTok to promote a brand, product, or service. With short video clips, this format has created a revolution in marketing.  HubSpot has published a new video ‘TikTok Marketing Secrets from e.l.f Cosmetics Success’. The HubSpot team says, “Today we unravel the remarkable ascent of e.l.f Cosmetics, a beauty brand that soared from a quirky observation to Gen Z’s top pick in no time. This video dissects e.l.f ‘s ingenious strategies and offers practical insights that any business, regardless of size, can leverage.... [...]