Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Starting Your Own Marketing Agency’ featuring Melissa McClary Davis. The SME team says, “Want to start your own marketing agency? Wonder how other marketers make it happen? Discover how one agency marketer made the leap to agency owner.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=F6VeSt0QpVQ’] Social Media Examiner  [...]

Neil Patel has published a new video ‘Do Offline Ads Work?’. He says, “In the age of digital marketing dominance, the question of whether offline ads still work is a pertinent one. With the rise of social media, search engine marketing, and other online advertising channels, some marketers may wonder if traditional forms of advertising, such as print, TV, radio, and billboards, have lost their effectiveness. To answer this question, it’s essential to explore the dynamics of offline advertising in the context of today’s digital landscape.” [uix_video width=’560′... [...]

Digital Marketing Institute has published ‘The Marketer’s Guide to US Privacy’. The DMD team says, “Unlock the secrets to successful marketing in the ever-changing landscape of US privacy laws with OneTrust’s comprehensive guide: “The Marketer’s Guide to US Privacy”. Discover everything you need to know about the enhanced privacy rights granted to US consumers in 2023, the obligations placed on businesses, and how they will impact your marketing campaigns. These include opt-out options for data sharing and profiling, and enhanced control over- and limited use of-... [...]

Generation Alpha, or the cohort of kids born after 2011, have already lived through many unique experiences and challenges that shape their worldview. Adweek is hosting a webinar ‘The Rise of Generation Alpha: What Marketers Need to Know’ on Tuesday, October 24, 2023, at 1.00 pm EDT. The Adweek team says, “Get exclusive insights about the developing lives of Gen Alpha from leaders at Paramount. You’ll find out: The four influences having the biggest impact on Alpha’s state of childhood, who they will grow up to be and their life experiences along the way The societal forces... [...]

Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community’ on Thursday, October 19, 2023, at 1.00 pm EDT. The Adweek team says, “Get actionable insights on influencer marketing’s impact on brand performance from Whitney Niesz, senior global affiliate and influencer marketing lead... [...]

HubSpot has published a new video ‘Paid Social Ads Made Easy – Budget Tips & Tricks’. The HubSpot team says, “Discover the winning combination of paid advertising in inbound marketing and learn how to use it to supercharge growth and profitability! In this video, we’ll walk you through the process of planning, buying, and optimizing your paid media campaigns and break down the key benefits of manual/automated bidding, helping you determine your paid media budget and the strategies you can use when allocating your ad spend to achieve maximum ROI! What... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Building in Public: Leveraging Twitter for More Reach’ featuring Arvid Kahl. The SME team says, “Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? Discover how to build in public by leveraging Twitter.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=BGnsF_Zx1Zg’] Social... [...]

Neil Patel has published a new video ‘Keeping Your Customers Engaged – Creating A Mailing List’. He says, “It’s not enough to just acquire customers; you need to keep them engaged and coming back for more. One of the most powerful tools at your disposal for achieving this is the creation and management of a robust mailing list.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=vM-r6rNRh4s’] Neil Patel’s Blog  [...]

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Content Marketing Institute is hosting a webinar ‘Think Spiderwebs, Not Funnels For Remarkable SEO Results’ on Wednesday, October 11, 2023, at 2.00 pm EDT. The CMI team says, “With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb. During... [...]

Many analysts are forecasting slower holiday spending this year, putting even more pressure on already stressed advertising budgets. Adweek is hosting a webinar ‘Contextual Targeting For the Holidays: Reach Your Brand’s Best Audience’ on Wednesday, October 25, 2023, at 1.00 pm EDT. The Adweek team says, “Get effective strategies to turn your desired holiday audiences into contextual targets that deliver results from leaders at Fyllo. You’ll find out: How to apply contextual targeting now to secure a cookieless future More effective ways to leverage your loyalty data beyond... [...]