Optimizing shopping ads for natural language search enhances visibility by aligning ad content with how users naturally phrase queries. This improves relevancy, boosts click-through rates, and captures traffic from voice and conversational searches. Digital Marketing Depot has published a new guide ‘Optimizing Shopping Ads for Natural Language Search’. The DMD team says, “Quick start guide to harnessing AI for enriching product data with customer-centric attributes Download Lily AI’s quick start guide for Optimizing Shopping Ads for Natural Language Search to see how AI... [...]

EMARKETER is hosting a webinar ‘How to Drive More Revenue with Less Budget: Using AI and First-Party Data’ on Thursday, December 5, 2024, at 2.00 pm ET. The Adweek team says, “Over 8 in 10 marketing, sales, and contact center leaders report that more than 40% of their conversions occur on the phone in 2024, according to research commissioned by Invoca from TrendCandy. The pressure on marketers to perform isn’t new, but the ways to meet it are. AI, new tech platforms, and untapped first-party data can help marketers meet the moment and drive higher levels of success.... [...]

Marketing measurement in 2024 focuses on tracking key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates to assess campaign effectiveness. Leveraging advanced analytics and AI tools enables more accurate attribution, ensuring smarter, data-driven decision-making. Adweek is hosting a webinar ‘New Marketing Measurement Strategies’ on Thursday, December 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover why the answer to this misalignment is unified measurement strategies, in which models are bought together to limit... [...]

AI marketing opportunities in 2024 include personalized customer experiences through predictive analytics and automated content generation, enhancing engagement and conversion rates. AI also enables advanced segmentation, targeted advertising, and real-time optimization, driving efficiency and ROI. HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Surprising AI-Marketing Opportunities Driving INSANE Results’ featuring Neil Patel and Eric Siu. The... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Developing Strategic Partnerships That Scale With Less Effort’ featuring Pamela Slim. This episode covers the following: Why Marketers Should Care About Partnerships What Are Partnerships Phase 1 of Strategic Partnerships: Establish Your Values and Vision Phase 2 of Strategic Partnerships: Analyze Your Ecosystem Phase 3 of Strategic Partnerships: Grow Strategically With Partnerships. Social Media Examiner  [...]

Google Business Profile SEO in 2024 focuses on optimizing your profile with accurate, up-to-date information, customer reviews, and localized content to boost visibility in local search results. Key strategies include leveraging posts, regularly updating business hours, and ensuring NAP (Name, Address, Phone number) consistency across platforms. Semrush has published a new video ‘Google Business Profile SEO 2024 (How to Rank #1 in Google Maps)’. The Semrush team says, “To succeed with Local SEO, a fully optimized Google Business Profile (GBP) is essential for improving visibility... [...]

Content Marketing Institute contributor Ann Gynn has published an article featuring 60+ books about marketing, content, and business. She says, “Every year, the Content Marketing Institute asks the community to share their opinions on the best books in marketing (and for marketers). Often, the titles ring familiar. After all, many people have a favorite and don’t sway from it year after year. That’s why this year’s list surprised me. It includes 17 books new to CMI lists (though most aren’t new releases). Most books that received recommendations this year delve into marketing topics... [...]

Quality keywords are vital for SEO as they drive targeted traffic by aligning content with user search intent. They enhance visibility, improve rankings, and increase the chances of converting visitors into customers. Semrush has published a new video ‘How to Find the BEST Keywords for SEO for Your Business’. It covers the following: Why Keywords Matter for SEO Example Case: Finding Keywords for Hiking Boots Free Tool from SEMrush: How to Use the Keyword Magic Tool Selecting Keywords that Have the Best Intent Filtering and Finalizing Your Keyword Strategy. Semrush    [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Is it time to leave algorithms behind?’. The Wix team says, “Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers? Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing. Join them as they dive into the... [...]

Creating viral content requires a blend of emotional appeal, relatability, and shareability to captivate and engage audiences. Leveraging trends, storytelling, and strategic timing can amplify its reach across platforms. HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com’. The video covers the following: Claude’s new update. AI assistants streamline tasks, replacing... [...]