Ahrefs has published a new video ‘100+ Years Of Marketing Experience Debunking Common Myths’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs [...]
Archive for the 'Internet Marketing Tips' Category
AI is transforming SEO by enhancing content creation, keyword research, and user experience optimization through smarter algorithms and predictive analytics. It enables search engines to better understand user intent and context, making high-quality, relevant content more crucial than ever for ranking success. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How to Rank #1 When AI Is Taking Over’ featuring Neil Patel and Eric Siu. The... [...]
Salesforce Data Cloud is a real-time platform that unifies customer data from various sources to create a comprehensive 360-degree view. It empowers businesses to deliver personalized experiences and make data-driven decisions seamlessly. Digital Marketing Depot has published a new report ‘Salesforce Data Cloud Demystified’. The DMD team says, “Step into the future of customer data management with “Salesforce Data Cloud Demystified” – a new guide from Salesforce MVP Hall of Famer Eliot Harper. This comprehensive ebook unveils the power of Salesforce Data Cloud,... [...]
Using AI to attract more website visitors involves leveraging tools like predictive analytics, personalized content, and chatbots to enhance user experience. By analyzing visitor behavior and trends, AI helps optimize SEO, create targeted campaigns, and drive meaningful traffic effectively. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen’ featuring Neil Patel and Eric Siu. The... [...]
Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association‘. In this episode, Convince & Convert welcomed Bennie F. Johnson, CEO of the American Marketing Association, for an insightful conversation about AMA’s role in supporting marketing academics and practitioners. This episode covers the following: How the American Marketing Association supports the marketing community Why marketers need communities more than ever How marketers can embrace AI What... [...]
This is a reminder for the EMARKETER webinar to be held on December 5, 2024. EMARKETER is hosting a webinar ‘How to Drive More Revenue with Less Budget: Using AI and First-Party Data’ on Thursday, December 5, 2024, at 2.00 pm ET. The Adweek team says, “Over 8 in 10 marketing, sales, and contact center leaders report that more than 40% of their conversions occur on the phone in 2024, according to research commissioned by Invoca from TrendCandy. The pressure on marketers to perform isn’t new, but the ways to meet it are. AI, new tech platforms, and untapped first-party... [...]
AI enhances traffic generation by analyzing user behavior, optimizing content strategies, and personalizing marketing campaigns to attract the right audience. It also uses predictive analytics and automation to improve engagement and drive sustained growth. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘I lost 30% search traffic to AI… What do I do?’ featuring Neil Patel and Eric Siu. The video covers the following: SEO-focused organizations... [...]
Collaborating with the right creators and other talent can be a huge boost to a brand’s visibility and bottom line. But maximizing the long-term ROI of these campaigns requires careful coordination of usage rights and assets to ensure compliance. Adweek is hosting a webinar ‘Best Practices for Creator Campaigns’ on Tuesday, December 17, 2024, at 1.00 pm ET. The Adweek team says, “Discover a new approach to help you launch campaigns faster, eliminate surprise usage violations, and give your brand more visibility into how you’re working with talent. You’ll find out: Best... [...]
Persuasive video ads captivate audiences by combining storytelling and visual appeal, effectively driving brand awareness and engagement. They are essential for influencing consumer decisions, particularly in a fast-paced digital landscape dominated by short attention spans. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Create Persuasive Video Ads That Convert’ featuring Kevin Anson. This episode covers the following: The Value of Video Ads for Conversion... [...]
SEO data studies analyze patterns, trends, and metrics like search rankings, click-through rates, and user behavior to optimize website performance. They provide actionable insights to improve visibility and drive organic traffic by understanding how search engines and audiences interact with content. The latest The SERP’s Up SEO podcast episode is titled ‘Learning to use SEO data studies the right way’. The Wix team says, “What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important?... [...]