Video content represents the most segment in the content marketing initiatives. According to HubSpot, 50% marketers are creating YouTube and Facebook channels for distributing video. And 33% mention video content creation as their top priority for the coming year. HubSpot’s Jamee Sheehy, Nick Carney and Sophia Bernazzani combined blog and video content to see the impact of blog content when transformed into video. They posted the transformed video content on YouTube, Facebook and Instagram Stories and found that content distribution increased significantly. Here are their findings from... [...]

The power of video has been quite strong in the blogosphere. As video is more interactive and easy to reach out more and more people online, vlogging has become a popular way to get fame and make money online. Entrepreneur has published a video interview with Amy Schmittauer on how to create a successful video blog. Entrepreneur team says, “In this video, Entrepreneur Network partner Salma Jafri interviews blogger, speaker and author of Vlog Like a Boss Amy Schmittauer. In the interview, Schmittauer starts by explaining why incorporating video into your blogging strategy — either... [...]

In the era of content, quality writing matters a lot. Today, the brands are getting customers in multifaceted ways. Along with the social networks, blogs also play a vital role in the world of Internet. As far as content marketnig is concerned, one needs loyal readers who come back to read what you have posted on your web. Copyblogger’s Stefanie Flaxman has shared some tips to improve writing and get more and loyal readers. Flaxman says, “If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website. It’s a modern privilege... [...]

Lindsay Kolowich says, ” When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight — we’ll explain why.) While we’ve written before about optimizing... [...]

Olivia Dello Buono says, “An email newsletter is a great way to promote the awesome content you publish on your blog. According to a study from Radicati, a message is five times more likely to be seen in an email compared to Facebook. Not to mention, email is 40x more effective at acquiring new customers than Facebook or Twitter. However, coming up with fresh and engaging content to send subscribers day after day, week after week and year after year can be harder than you think. Writer’s block happens to the best of us, but don’t get discouraged when you need some fresh ideas for your... [...]

Kelsey Meyer says, “It’s every content marketer’s dream to have a perfect company blog. Imagine your site filled with a variety of content that shares unique and thoughtful insights, from exceptionally written articles to interactive infographics to professional videos. It’s enough to make any marketer swoon. Unfortunately, even this stellar blog of your dreams isn’t enough on its own to get your brand in front of your full audience. It’s unlikely that your entire target audience already visits your blog regularly, so by posting only to your own site, you miss out on reaching those... [...]

John Hughes says, “Moving your website from one host to another is often touted as a complicated process, but it can actually be quite simple. All it takes is a few steps, and your site will be up and running once more – this time on a different (and better) host. The only trick lies in pulling off the process with no downtime. If there’s one thing you never want your website to be, it’s down for the count. The good news is you’ll only need five steps – as we’ll show you in this piece. However, before that let’s take a moment to talk about the dangers of downtime, and what... [...]

Michele Linn says, “Are you looking for ways to get your content out there while saving time? If so, have you considered republishing your best-performing posts? This past year, we experimented with republishing our best posts on CMI. Thus far, the results are impressive. The republished posts perform well in terms of traffic, social shares, and email conversions. Additionally, they save our editorial team time. Of course, republishing posts is not a new idea. Many sites use this approach. However, we have had a specific challenge at CMI: Our URLs contain the year and month of publication.... [...]

Karola Karlson says, “There are countless ways to promote your blog content, but most of them are incredibly time-consuming. While reaching out to influencers or earning backlinks are both superior tactics, marketers rarely have the time to complete these tasks. With Facebook Audience Network now reaching over 1 billion people every month, the social media platform is increasingly popular among marketers. And there’s a good reason for it: Facebook’s highly specific audience-targeting allows you to reach just the right people at the right time. Here’s why you should promote your content... [...]

Matt McGee says, “WordPress has released version 4.7.3 of its uber-popular content management system, and “strongly encourages” users to update right away to take advantage of the six security fixes it includes. The company says previous versions are impacted by these security issues: Cross-site scripting (XSS) via media file metadata. Control characters can trick redirect URL validation. Unintended files can be deleted by administrators using the plugin deletion functionality. Cross-site scripting (XSS) via video URL in YouTube embeds. Cross-site scripting (XSS) via taxonomy term names. Cross-site... [...]