Copyblogger has published a free ebook titled “How to write magnetic headlines”. The ebook teaches how to craft effective headlines that capture people’s attention and invite them to click. Copyblogger teams says, “Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill. Here are some interesting statistics.On average, 8 out... [...]

Content rules over the Internet and so blogging is one of the most important ways to market online. Just maintaining a blog doesn’t help, one has to keep spreading the content around so that more and more people turn to your blog. Guest blogging is one way that can be beneficial for your site or blog especially in getting more links and visitors. Entrepreneur contributor Syed Balkhi has shared four ways to grow your blog traffic through guest blogging. Balkhi says, “The founder of Mob Is It, Silvio Porcellana managed to grow his website search traffic by 20 percent using guest... [...]

What an ecommerce site requires is traffic and blogging is a proven formula to boost traffic. With quality posting on your blog you can direct the visitors to your ecommerce platform. Copyblogger columnist Chris Garrett has published an article on how to boost profitability of an ecommerce site with blogging. He has also shared eight steps to get started in this direction. On using blogs to spread awareness about your ecommerce site, Garrett says, “One of the primary reasons you should write blog posts is to raise awareness of what you sell. Each article you write is like a friendly interaction... [...]

SEO requires quality content and optimization of the content keywords. The search engine algorithms keep changing and to keep pace with them you need to create content that helps you to get your blogs indexed. Search Engine Land columnist Kristopher Jones has shared five common mistakes bloggers should avoid to keep their blogs optimized. Jones says, “We all understand the secrets and best practices of SEO, so why do we often fail to leverage these tactics? Let’s explore five common blogging mistakes you may be making right now. Unoptimized keyword structure Despite the rise of semantic... [...]

Companies use blogs to promote their products and services and to keep their customers up to date with the domain knowledge. And the independent bloggers use this platform to promote third products and content to make money. Several bloggers spend a few hours online and make a handsome income. Forbes columnist Ashley Stahl has shared five ways to make money with blogging. Focusing on quality content creation, Ashley says, “When I started my copywriting house recently, one of the most common complaints I heard from clients was that they couldn’t possibly create as much quality content as... [...]

The backlinks a Private Blog Network (PBN) can offer your website can potentially raise your site’s visibility in the search results (SERPs) and consequently increase your sales. This and other forms of SEO are useful in virtually any online marketing campaign. Now, there’s a new tool (actually, a suite of tools), called Serped.net, that can make it simple to take advantage of all the SEO capabilities your site needs. For example, one of the online tools provided by Serped.net is a “domain finder”. It locates domains in your niche that are available and have a lot of credibility... [...]

Apart from word of mouth, search engines are the more important source for getting traffic to your blogs. With right keyword targeting and care for quality content you can make your blog stand out in the search. Kristopher Jones from Search Engine Land has shared five common mistakes that the bloggers make and due to which their blog’s SEO performance is hindered. On ‘unoptimized keyword structures’, Jones says, “Bloggers often fail to optimize their headers, meta tags and content with targeted keyword phrases. Consider the fact that specific keyword phrases will often be... [...]

A blog is used to share. Of course there is a business intent behind that act of sharing but with our blogs we wish to spread new knowledge and information with our readers. Each and every post matters in blogging. Because you really don’t know which will be the first post on which a visitor lands for the first time. To help bloggers make their posts better and outstanding, Copyblogger columnist Stefanie Flaxman has shared some tips on developing internal links. Flaxman says, “I often advise writers to be selective about the hyperlinks that they include in their blog posts. While... [...]

Today in the era of content marketing blogs play an important role in getting more people to know about your product and services. Blogging is one of the most cost effective means of communication. Your blog’s popularity is highly dependent on the social media. To help all bloggers improve their social shares and get more traffic, Business.com columnist Zac Johnson has shared five useful tips. Johnson says, “Here are some of the most effective ways to start sharing your content once it goes live on your site. 1. Social media This one is a no-brainer, but you would be surprised how many... [...]

To make your blog popular it is important that the search engines like it. With quality content you can always get your blog indexed in the search engines but with rising competition you need to go beyond the creation of content for good SEO rankings. To help bloggers learn how search engines optimize their blogs, HubSpot columnist Lindsay Kolowich has published an article. She has also discussed the ten strategies for effective SEO. On focusing the long-tail keywords, Kolowich says, “Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as... [...]