Daniel Faggella says, “Whether you’re a B2B or B2C marketer, there is ample opportunity to boost your search engine rankings through blogging. However, you can’t implement a short-term approach to build a long-term source of organic traffic. When you’re doing SEO, you need to be cautious. Some of the strategies that worked in the past will now get you penalized. On the contrary, some strategies that formerly weren’t worth your time are now essential. If you want to build a sustainable web presence, then you need to adapt to the changes of Google’s algorithm. Whether you see these... [...]

Kristen Dunleavy says, “If you’re a blogger, hitting the “publish” button is one of the scariest actions you can take. Publish means there’s no turning back. All of those late nights, extra cups of coffee and agonizing over titles and image placement culminate with a single click. The only thing scarier than hitting publish is complete silence afterwards. No page views, shares or comments after all that hard work: a blogger’s worst nightmare. It takes guts to put yourself out there as a blogger, so don’t let your best work go to waste. Use these tips to maximize each piece of... [...]

Demian Farnworth says, “In January, we launched a Copyblogger Content Challenge mini course. It was designed to help you understand, build, and improve cornerstone content pages. The response was immense: Almost 4,000 people signed up and in just a couple days the forum was bristling with people posting questions, comments, and replies. We were throwing back the jitter juice morning, noon, and night to stay on top of all the activity. Now, one of the original reasons for launching this program was to teach the importance of cornerstone content pages. And one of the most common questions... [...]

Brandon Olson says, “Ask any blogger how they got started blogging and they’ll likely tell you it started out of a passion for a particular topic, whether that’s teaching people how to sing or sharing helpful photography tips or educating others on the importance of essential oils. (We’re passionate about email marketing, which is why we blog about it.) The unique thing about bloggers is that most aren’t looking to earn an income when they’re first getting started. It’s simply a natural expression of their passion and desire to share their knowledge or solve others’ problems. But... [...]

Valerine Levin says, “You’ve done your research, come up with a clever title, and strategically sprinkled SEO keywords throughout your new (equal parts engaging and informative) blog post. You post it on your company’s blog, give it a shout-out on Facebook, Twitter and LinkedIn – and even include it in your monthly newsletter. You’re done now, right? Wrong! Business Blogs Are Essential Blogs for businesses are not a new tactic; marketers have known for years that they are instrumental in: Increasing website traffic, Converting that traffic into leads Establishing your company as... [...]

Carly Stec says, “Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt. We get it, though: It can be difficult to keep track of all the right blog components when you’ve got a full plate of projects. There’s a lot to remember when crafting a solid blog post … which means there’s also a lot to forget. To help you stay organized, check out the following... [...]

Tim Matthews says, “Ever pick up a magazine, start flipping through to find something of interest, only to find yourself on the last page without having read anything? That usually happens to me in waiting room at my doctor’s office, where I strive to find anything of interest in piles of old issue of Psychology Today, Better Homes and Gardens, and Allergic Living. It once struck me that those are magazines that the doctor and his staff read, but not magazines that his patients are interested in reading. If you don’t want your company blog to be the equivalent of a waiting-room... [...]

Ian Cleary says, “Creating valuable content on your website through a blog post that demonstrates your expertise will help you to build your brand, drive traffic and create leads. But entrepreneurs often struggle to get enough visitors to validate the time they spend creating and promoting their content. However, if you write the right type of content and promote it the right way, you are guaranteed to get a lot more traffic. In this article, we outline what you need to do to create your Influencer Group post. Follow the steps below to get the traffic. 1. Find a list of influencers in... [...]

Christopher Jan Benitez says, “Being adaptive is one of the keys to success in the world of online businesses. Running a blog is no exception, especially now that it has become one of the most effective and reliable marketing tools. In anything in life, progress comes in two ways: improve something, or eliminate another that could be holding you back. In this article, you will learn how to do both for your blog. And without further ado, here are the top 5 costly blunders that could put your blog website in danger: 1. The Absence of a Content Strategy Your content is the main building blocks... [...]

Pratik Dholakiya says, “We all love bite-sized lists of top things, whether it’s for personal or professional reading. Whether you are a founder or CEO thinking of starting your own blog or improving your company’s content strategy, this A-to-Z list of insights is a must-read. So without further ado, let’s start with the rundown on the best blog blogging strategies for top dogs. Authentic Though Facebook isn’t a traditional blog, Mark Zuckerberg tops our list with the most authentic posts on his Facebook page. From writing about his wife’s miscarriages to his dog, Beast, Zuck... [...]