Lindsay Kolowich says, “When it comes to growing and scaling your blog, there are three critical things you need to think about: how you’re going to get new visitors to discover your blog, how you’re going to convert those visitors into quality subscribers, and how you’re going to leverage your most dedicated subscribers to share your content and attract new audiences. Subscribers are a very, very important part of this whole process — especially if you’re in the early stages of blogging. You’re already pouring time and resources into creating awesome blog... [...]

Dan Scalco says, “Your website serves as the digital storefront for your business. If it doesn’t look appealing, load quickly or even have a mobile version, customers are going to keep walking. Many small business owners rely on their website to bring in a steady stream of leads and educate potential customers on what they offer. However, when it comes to designing and developing a website, most of those same small business owners think they can’t have all the bells and whistles that larger businesses have. But that’s not true. Why? Meet WordPress. WordPress is a free platform that... [...]

Mike Murray says, “Success at blog marketing depends on a myriad of content, design, technical, and promotional factors. Though it would be prohibitively exhausting to excel at all of them simultaneously, the good news is that there are many small changes you can make that can significantly improve the success of your blog content over the long term. Whether you’re just starting to explore the world of blog marketing, looking to spruce up the look and feel of your existing blog, or are ready to take your efforts and expertise to the next level, the 65 tips (8 more than when I wrote the... [...]

Manish Bhalla says, “The fact remains that creating new content every single day is a tough job, and finding new topics is even tougher. If you analyze your blog, you will see that there are two kind of posts on the blog; one older and the other, newly published. While the new one being published recently has few hundreds of views and shares, other older post has the same number at a few thousands. Therefore, which blog post would be more valuable to you? The answer would definitely be the latter due to its popularity. The older posts mature over time, have more views and are shared more... [...]

Timothy Carter says, “To date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. The premise is simple, and approachable even for an amateur: use a personal brand to get your work published on various high-authority publishers, and reap the rewards of authority, visibility and traffic for your brand. Unfortunately, a number of persistent myths are circulating about guest posting in the modern era. These are eight of the most egregious ones I’ve found: 1. Guest posting is dead (or dying). I’ve seen a number of posts... [...]

Amra Beganovich and Elma Beganovich say, “Today, many superstar bloggers are making six-figure salaries and running their own companies. Armed with only a camera, a laptop and a few strategic props, they have managed to intrigue millions of followers and sign contracts with some of the largest brands in the world. Moreover, growing your audience on social media and improving your blog readership is no longer limited to bloggers. Businesses too have taken notice of the importance of social media and blogs and many are using their blog readers and social media followers to generate interest... [...]

MOZ team says, “Success isn’t an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it’s always within reach — even if you’re running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you’ll want to consider your keyword targeting, on-page factors, your intended audience, and more. In today’s Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time”. SEO for Bloggers: How to Nail the Optimization... [...]

Patrick Armitage says, “Now that we’ve established how social and mobile are completely changing the traditional desktop, website and content experience, it’s time to rethink the press release. We are now in a post-gatekeeper era of publicity and PR. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The “gatekeeper” doesn’t exist anymore. The brand is the gatekeeper. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. Companies and key influencers... [...]

Andy O. Heikkila says, “There’s a quiet rumbling on the Internet as slowly, people are starting to worry about the future of labor, debating whether mass technological unemployment is the true blue fate of humanity or just another Y2K scare. For those in-the-know, it seems pretty certain that automation will replace jobs, but the degree to which humans will be fiscally displaced, however, is up for debate. Bloggers, writers, and other creatives will argue against there ever being machines that can do their jobs and create pieces better, with more soul, if you will, than a human can. Unfortunately,... [...]

Barry Feldman says, “SEO has hit the fan, man. Hmm. What? I mean, if you think you have foolproof tactics up your sleeve and magic linking techniques in your back pocket for optimizing your content, I’m sorry to inform you that your sleeve and pocket are see-through. In 2016, you can’t hide your tricks. The search gods see all. And they don’t look kindly on your 2010-era SEO. Google and the other search engines you care about are now good at sniffing out evidence that shows readers get value from your pages”. The Blog Post Checklist for Cranking Your Search Ranking Content Marketing... [...]