The latest MOZ blog post is titled “Getting Authorship to Work: A Moz.com Case Study”. Ruth Burr says, “We all know authorship is important, but it can be really hard to get working properly. Here’s how we (finally) got authorship working the way it should on Moz.com“. Getting Authorship to Work: A Moz.com Case Study MOZ Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “Matt Cutts Declares Guest Blogging “Done” … Are We All Screwed?”. Jerod Morris says, “Matt Cutts went Richard Sherman on guest blogging today. The gist of his personal blog post — entitled “The decay and fall of guest blogging” — is this: Guest blogging was once an authentic way to reach people, but now it’s spammy, so we should all expect Google to start spanking sites that publish guest blogs. In his words: So stick a fork in it: guest blogging is done; it’s just gotten too spammy. We publish articles from guest... [...]

The latest ‘Econsultancy’ blog post is titled “Matt Cutts declares the death of guest blogging for SEO”. Graham Charlton says, “Matt Cutts made his strongest statement yet on guest blogging, declaring it dead as a linkbuilding tactic. This does seem to be a broad statement and, as Editor of a blog which accepts (and values) guest posts, Google’s policing of the internet can be irritating. Still, there’s no doubt that guest blogging has been hammered as a link building tactic, to the extent that we’ve become tired of guest blogging approaches. So... [...]

The latest post on ‘Copyblogger’ Blog is titled “Striving for Authority”. Seth Godin says, “Everyone wants to play. That kid selling cookies (or is it chocolates) is busy raising money for his basketball team (or maybe a trip to Cuba, I didn’t hear it clearly). All I know is that these cookies aren’t the real thing, they’re not Girl Scout Cookies (capitalize them please) and they’re not Thin Mints®. That email, the one that just came in over the transom, it wants me to buy some miracle potion that’s going to make my hair grow“. Striving for Authority ‘Copyblogger’... [...]

The latest article on HubSpot blog is titled “A Creative Way to Write a Month’s Worth of Blog Content in a Day”. Matthew Bushery says, “To my fellow bloggers out there who struggle to find the time to produce a lot of premium blog content: I feel your pain. The secret to blogging success is … well … that there is no one secret to blogging success. It takes a considerable amount of hard work, dedication, resources, and creativity to develop high-quality posts. But that doesn’t mean you can’t try to accumulate a nice backlog of blog posts to make... [...]

The latest MOZ blog post is titled “Life Above and Beyond the Fold”. Tim Allen says, “Space “above the fold” was once used to present users with as many options and navigational pathways as possible. People today are far more willing to scroll, but we still need to convince them that the rest of our page is worth their time“. Life Above and Beyond the Fold MOZ Blog  [...]

John Chow’s latest blog post is titled “How Internet Marketing Is Like Getting A Massage”. Chow says, “Ever got a massage? If not, why even go on living? OK all joking aside, they ARE great, especially for some much needed stress relief and relieving muscles that have been sitting behind a computer for hours on end. But I’m not here to talk about massages. I’d rather simply get them than be talking about them. I want to talk about the three types of people that get massages, and how it ties into us as Internet marketers and Home Business owners”. How Internet Marketing Is Like Getting... [...]

The latest MOZ blog post is titled “Why Guest Posting and Blogging is a Slippery Slope – Whiteboard Friday”. Rand Fishkin says, “It takes quite a bit of effort to create genuinely high-quality guest posts, and many marketers are tempted to find ways to automate the process. In today’s Whiteboard Friday, Rand clears up some misconceptions that can lead marketers down that slippery slope“. Why Guest Posting and Blogging is a Slippery Slope – Whiteboard Friday MOZ Blog  [...]

The latest article on HubSpot blog is titled “Don’t Know What to Write About? Get Ideas From the Blog Topic Generator”. Ginny Soskey says, “One of my least favorite things that happens to me at work is writer’s block. I stare at my screen — the cursor taunting me maniacally. Why can’t I just think of something to write? Have I blogged about everything inbound marketing-related already? (The answer, of course, is I haven’t.) If only I could get someone to give me an idea — I could just run with it. And I know I’m not the only one who... [...]

The latest article on HubSpot blog is titled “10 Common Mistakes Most Business Bloggers Make”. Nathan Yerian says, “Blogging is an excellent way to demonstrate your company’s value. It also enables you to give your brand a voice, allows you to differentiate your business from the competition, helps you attract customers, and increases your chances of generating qualified sales leads. If you find yourself thinking, “I haven’t seen those results” then there’s a good chance you’re not blogging effectively for your organization. Now, now–this isn’t a finger pointing... [...]