HubSpot has released an ebook titled  “An Introduction to Twitter for Business”. The HubSpot team says, “The majority of today’s “traditional” marketers reach their audiences through direct mail, email blasts, and cold calling. While these methods may have worked in the past, now consumers can easily block messages they don’t want to hear. But don’t worry — all is not lost! Consumers still want to learn about the best products and services for their needs. The marketing industry has evolved into an era of social media marketing – an inbound way of getting... [...]

Marketo has released an ebook titled “The Definitive Guide To Marketing Metrics & Analytics”. The Marketo team says, “This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to optimize marketing campaigns for better visibility into forecasting and reporting! This 70 page guide will show you: The right metrics for understanding and interpreting marketing results Why measuring marketing programs is difficult, and how to do it correctly and efficiently Revenue metrics that get the executives’ attention and prove marketing... [...]

InsideView has released a free guide titled “How to Use Twitter for Social Selling”. The InsideView team says, “Learn all of the tools and strategies you need to get ahead of the game using The Ultimate Guide: How to Use Twitter for Social Selling. Our free guide will show you how to build a powerful, personal brand and leverage it to drive hot leads into your sales pipeline. How do B2B companies enable social selling with Twitter in an environment with long sales cycles and traditional sales methodologies? This guide will show you how by covering all of the terminology and... [...]

Aweber has released an ebook titled “The New State of Email Marketing”. Rachel Acquaviva says, “So you’ve decided it’s time to bring your business to social media. Like many people wanting to try something new, you’re probably unsure where to start. And with so many social media sites calling for your attention, and new ones popping up all the time, it can be overwhelming to pick one and figure out just what to do once you get there. Our guide to navigating social media for beginners can help whether you are looking to join your very first social media site or want to... [...]

HubSpot has released ‘A Treasure Chest of Remarkable Content Ideas & a Guide to Create Your Own’. The HubSpot team says, “Generating good content usually requires a lot more brainstorming than people expect. We know from experience how frustrating it can be to stare at a blank computer screen, totally stumped on what to write next. It’s in these dark times of writer’s block that every content creator should have a little something in their back pocket – better yet, a treasure chest of remarkable ideas and guide to create their own. Don’t miss out on... [...]

Marketo has released an ebook titled “The New State of Email Marketing”. The Marketo team says, “Is your email marketing using the power of precision? Email marketing has come a long way from its early days when marketers would buy a list and release an impersonal and irrelevant blast campaign to anyone they could. As today’s marketer knows, the more specialized the content, the greater the impact – which means that marketing automation provides email marketing with a special ability to attract, convert, and close more effectively than ever before. Download our new eBook... [...]

Digital Marketing Depot has released the ‘Enterprise SEO Tools 2013: A Buyer’s Guide’. The DMD team says, “Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market: Who are the key players in SEO platform and tools software? What do you need to look for in an Enterprise SEO software solution? How are recent social media and marketing trends affecting the growth in this market? This 55-page report includes draws from primary and secondary research sources, including interviews with SEO industry leaders: Top-level... [...]

HubSpot has released a Crash Course on the Facebook News Feed. The HubSpot team says, “On any given day, an average Facebook user’s News Feed filters about 1,500 possible stories. But after Facebook’s News Feed algorithm goes to work, only 20% of these stories actually land in the user’s feed.  As marketers, it’s our job to ensure the content we post falls into that 20%. To help you better strategize and produce successful Facebook content, we’ve created a Crash Course on the Facebook News Feed. We’ll review the latest changes to News Feed and how its algorithm surfaces... [...]

Marketo has released an ebook titled “Engaging Email Marketing”. The Marketo team says, “Your customers are deluged with information. Are your emails the ones that will stand out? To catch the attention of today’s digital buyer, you need to re-think your approach to email marketing and make your emails more trusted, relevant, and engaging.  Download this comprehensive 150-page Definitive Guide to Engaging Email Marketing to find out: How to keep your email relevant in a multi-channel world Five key ways to make your emails truly engaging The latest email best practices... [...]

eMarketer has released an report titled “Digital Video Roundup”. The eMarketer team says, “Video is the fastest-growing of any digital ad format, with marketers attracted to the branding possibilities of video and more consumers watching digital video content each year. Spending is predicted to continue growing robustly in coming years, and by 2017 will account for nearly 15% of all US digital ad spending. To help you understand this increasingly important format, eMarketer has curated the Digital Video Roundup with key trends, statistics and insights. We invite you to download... [...]