Blogging remains one of the most popular marketing platforms as it connects prospective customers with the brands and works as a platform that keeps them connected. Entrepreneur contributor Brendan M. Egan has shared six tips to help marketers create blog posts that people would like to read. Egan says, “Before dedicating one, two, or even more hours of your life to writing a blog post, follow these tips to make sure you’re heading in the right direction. 1. Avoid promotion. The first, and maybe most important, rule of blogging is to avoid promotion. Whether that is self promotion,... [...]

Your blog serves as a link between you and your customers. Regular blogging can help you keep your customers abreast of your services and offers. Content Marketing Institute’s David Zheng has shared four ways to make your blog posts popular on social media. Zheng says, “Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without... [...]

Search Engine Land has published a podcast on ‘Top Blogging Trends: Longer, Fresher Content & More Images’ featuring Andy Crestodina about the latest blogging statistics and trends. Brent says, “Out of all the content marketing techniques being applied today, B2B marketers consider blogging as the top content marketing tactic that’s most critical to overall content marketing success. A lot has changed since the advent of blogging in the mid-1990s. Yet, the most welcome shift is that 70 percent of marketers prioritize delivering content quality over quantity. To... [...]

Blogging is an essential part of our everyday marketing activities. It helps you to connect with more customers and keep them updated with the products and services your brand offers. Forbes contributor Jayson DeMers has shared ten ways to refresh your blog and influence more people. DeMers says, “Even the most inspired, targeted, and motivating blogs can get stale after a while. You might slip into a rut after perfecting your routine, you might feel like you’ve run out of topics within a given niche, or you might simply feel burned out after putting in so much effort. In any case, if... [...]

A blog entry becomes popular with its title. A well-crafted title leaves an everlasting impression on the minds of your readers. Forbes contributor Joe Escobedo has shared five ways to craft effective headlines based on 500,000 Forbes views. Escobedo says, “Would you agree that writing a compelling headline is tough? Or is it? When I started writing for Forbes, I was excited to get even 100 views for an article. Fast forward a year and I’ve been fortunate to amass over 500,000 views for my pieces. That’s more than the population of Sacramento, California. How did I hit 500,000 views? To... [...]

Blogging has come a long way and is still one of the most popular forms of marketing. Most brands and marketers blog regularly to promote their products and services and have been getting good results. HubSpot has released its findings from its survey of 1000+ bloggers. According to the results, 84% bloggers claimed that blog delivered strong or some results for them. Here are some more findings. 49% bloggers invest more than 6 hours in blogging An average blog post contains 1142 words Among those who are post regularly, 67% got better results 58% of them include one or more images in their posts. Does... [...]

The Entrepreneur magazine contributor Neil Patel has shared a video titled ‘5 Tips for Writing an Awesome Blog Post’. Patel says, “If you have a lot of knowledge about a given topic and think you might be able to make a difference with a blog, but you don’t have the technical knowledge of exactly how to get started, Entrepreneur Network partner Neil Patel wants to help. In this video, Patel breaks down some quick tips you can use to punch up your content, making it more accessible, more connective and more likely to get read. For example, do you think about the length of... [...]

Guest blogging helps you promote your brand and products by distributing free content on various content platforms. It is seen as one of the cheapest ways to grow your brand. CMI columnist Arvind Kesh has published an article to help marketers use Hub-and-Spoke method to boost their guest posting. Kesh says, “Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks, etc. But the disadvantage is the time it consumes to create that refreshingly unique content. If you work like a machine, you might... [...]

Blogging is one of the most useful tools for marketing for more than fifteen years. Your blog works as a link with your prospects and customers and keeps them abreast of what you are offering. Content Marketing Institute columnist Robert Katai has shared 12 types of great visual contents to use in blog posts. Katai says, “Today I present 12 types of visuals you can use in a blog post. You do not have to use all of them. See what inspires you given your content marketing strategy, audience, and formats. 1. Data-driven visuals To be a well-known leader in your industry, start creating data-driven... [...]

Copyblogger has published a free ebook titled “How to write magnetic headlines”. The ebook teaches how to craft effective headlines that capture people’s attention and invite them to click. Copyblogger teams says, “Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill. Here are some interesting statistics.On average, 8 out... [...]