WordPress is one of the most popular website building tool available online. According to ManageWP, 26% of the total sites run on WordPress. Entrepreneur writer Chris Carfi has posted some useful tips on how to host and manage successful WordPress sites. On keeping your WordPress site up to date with fresh content, Carfi says, “The saying goes that “Content is king,” and it’s true. Regularly publishing high-quality, relevant content that your readers will find engaging is a surefire key to success. So, consider putting an editorial calendar in place to coordinate your efforts,... [...]

According to a MemberPress study, in 2017 more and more blogs will be created but many of them will not be read. This is because most of the blogs to fail in attracting audience. Focus on audience and their interest is a way out to keep your blog popular among the ones that are failing. HubSpot writer Sophia Bernazzani has posted a 10-step plan to creating perfect blog posts. The article focuses on a great headline, meta description, use of images, keyword research, introduction, sub-headers etc. Focusing on meta-description, Bernazzani says, “The meta description doesn’t live on... [...]

For those who want to have a blog but do not wish to hosting, design and building audience, Medium is an easier option. Entrepreneur writer Lesya Liu has posted a comprehensive article introducing this blogging platform launched by Twitter co-founders Evan Williams and Biz Stone. Liu says, “The home page features the most popular stories as well as articles handpicked by Medium staff, so if your content ends up landing a spot there, the chances of it going viral are high. Some people treat it as their personal blog where they share their thoughts, some treat it as another platform to build... [...]

Blogging is a way to reach a lot of people online and promote products and services. What a successful blog needs is the right content that relates to the blog visitors. MOZ’s Rand Fishkin has posted a video on how to maximize your blog’s reach with right topics. MOZ team says, “With the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today’s episode of Whiteboard Friday, Rand explores six different paths to great blog topic ideas, and tells you what you need to keep in mind before you start”. Tips... [...]

Video content represents the most segment in the content marketing initiatives. According to HubSpot, 50% marketers are creating YouTube and Facebook channels for distributing video. And 33% mention video content creation as their top priority for the coming year. HubSpot’s Jamee Sheehy, Nick Carney and Sophia Bernazzani combined blog and video content to see the impact of blog content when transformed into video. They posted the transformed video content on YouTube, Facebook and Instagram Stories and found that content distribution increased significantly. Here are their findings from... [...]

The power of video has been quite strong in the blogosphere. As video is more interactive and easy to reach out more and more people online, vlogging has become a popular way to get fame and make money online. Entrepreneur has published a video interview with Amy Schmittauer on how to create a successful video blog. Entrepreneur team says, “In this video, Entrepreneur Network partner Salma Jafri interviews blogger, speaker and author of Vlog Like a Boss Amy Schmittauer. In the interview, Schmittauer starts by explaining why incorporating video into your blogging strategy — either... [...]

In the era of content, quality writing matters a lot. Today, the brands are getting customers in multifaceted ways. Along with the social networks, blogs also play a vital role in the world of Internet. As far as content marketnig is concerned, one needs loyal readers who come back to read what you have posted on your web. Copyblogger’s Stefanie Flaxman has shared some tips to improve writing and get more and loyal readers. Flaxman says, “If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website. It’s a modern privilege... [...]

Lindsay Kolowich says, ” When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight — we’ll explain why.) While we’ve written before about optimizing... [...]

Olivia Dello Buono says, “An email newsletter is a great way to promote the awesome content you publish on your blog. According to a study from Radicati, a message is five times more likely to be seen in an email compared to Facebook. Not to mention, email is 40x more effective at acquiring new customers than Facebook or Twitter. However, coming up with fresh and engaging content to send subscribers day after day, week after week and year after year can be harder than you think. Writer’s block happens to the best of us, but don’t get discouraged when you need some fresh ideas for your... [...]

Kelsey Meyer says, “It’s every content marketer’s dream to have a perfect company blog. Imagine your site filled with a variety of content that shares unique and thoughtful insights, from exceptionally written articles to interactive infographics to professional videos. It’s enough to make any marketer swoon. Unfortunately, even this stellar blog of your dreams isn’t enough on its own to get your brand in front of your full audience. It’s unlikely that your entire target audience already visits your blog regularly, so by posting only to your own site, you miss out on reaching those... [...]