Rogelio Rodriguez says, “One of the chief jobs of an inbound marketer is to convert readers into customers. A particularly effective way to do that is to write frequent, interesting content that establishes your company or client as experts in their respective fields. However, creating compelling blog posts and articles three to four times a week can be challenging. The following four steps can help. 1. Target the right audience by building buyer personas How can you address your audience if you don’t know who your typical buyer is? After all, you don’t want to address your posts... [...]

Rogelio Rodriguez says, “One of the chief jobs of an inbound marketer is to convert readers into customers. A particularly effective way to do that is to write frequent, interesting content that establishes your company or client as experts in their respective fields. However, creating compelling blog posts and articles three to four times a week can be challenging. The following four steps can help. 1. Target the right audience by building buyer personas How can you address your audience if you don’t know who your typical buyer is? After all, you don’t want to address your posts... [...]

Ben Davis says, “No matter how good you are at the words, the sentences and the grammar, no matter how often you run your florid prose through the Hemingway app, there are some elements of an article page that can scupper everything. Here are the most important. Typeface, not a big deal. Font size, big deal. You might find articles telling you the typeface you choose is important. It certainly is, if you want to convey your brand image correctly, but when it comes to readability, don’t let anyone tell you Comic Sans is hard to read. Comic Sans is fine, just have a look below (click... [...]

Tim Brown says, “When it comes to conversions, the ending of your article, blog post or content is usually where you strategically wedge your last-ditch effort. That’s where you want to stick your call-to-action (CTA) and your final plea. This is where you really drive the essence of your message home. Whether you need your website users to sign up for a newsletter, purchase a product or look further into your service, the end is where you need to strike on their emotional and rational triggers. If your site’s content is ending with a void, you’re missing out on potential conversions.... [...]

Daniel Faggella says, “Whether you’re a B2B or B2C marketer, there is ample opportunity to boost your search engine rankings through blogging. However, you can’t implement a short-term approach to build a long-term source of organic traffic. When you’re doing SEO, you need to be cautious. Some of the strategies that worked in the past will now get you penalized. On the contrary, some strategies that formerly weren’t worth your time are now essential. If you want to build a sustainable web presence, then you need to adapt to the changes of Google’s algorithm. Whether you see these... [...]

Kristen Dunleavy says, “If you’re a blogger, hitting the “publish” button is one of the scariest actions you can take. Publish means there’s no turning back. All of those late nights, extra cups of coffee and agonizing over titles and image placement culminate with a single click. The only thing scarier than hitting publish is complete silence afterwards. No page views, shares or comments after all that hard work: a blogger’s worst nightmare. It takes guts to put yourself out there as a blogger, so don’t let your best work go to waste. Use these tips to maximize each piece of... [...]

Demian Farnworth says, “In January, we launched a Copyblogger Content Challenge mini course. It was designed to help you understand, build, and improve cornerstone content pages. The response was immense: Almost 4,000 people signed up and in just a couple days the forum was bristling with people posting questions, comments, and replies. We were throwing back the jitter juice morning, noon, and night to stay on top of all the activity. Now, one of the original reasons for launching this program was to teach the importance of cornerstone content pages. And one of the most common questions... [...]

Brandon Olson says, “Ask any blogger how they got started blogging and they’ll likely tell you it started out of a passion for a particular topic, whether that’s teaching people how to sing or sharing helpful photography tips or educating others on the importance of essential oils. (We’re passionate about email marketing, which is why we blog about it.) The unique thing about bloggers is that most aren’t looking to earn an income when they’re first getting started. It’s simply a natural expression of their passion and desire to share their knowledge or solve others’ problems. But... [...]

Valerine Levin says, “You’ve done your research, come up with a clever title, and strategically sprinkled SEO keywords throughout your new (equal parts engaging and informative) blog post. You post it on your company’s blog, give it a shout-out on Facebook, Twitter and LinkedIn – and even include it in your monthly newsletter. You’re done now, right? Wrong! Business Blogs Are Essential Blogs for businesses are not a new tactic; marketers have known for years that they are instrumental in: Increasing website traffic, Converting that traffic into leads Establishing your company as... [...]

Carly Stec says, “Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt. We get it, though: It can be difficult to keep track of all the right blog components when you’ve got a full plate of projects. There’s a lot to remember when crafting a solid blog post … which means there’s also a lot to forget. To help you stay organized, check out the following... [...]