Tim Matthews says, “Ever pick up a magazine, start flipping through to find something of interest, only to find yourself on the last page without having read anything? That usually happens to me in waiting room at my doctor’s office, where I strive to find anything of interest in piles of old issue of Psychology Today, Better Homes and Gardens, and Allergic Living. It once struck me that those are magazines that the doctor and his staff read, but not magazines that his patients are interested in reading. If you don’t want your company blog to be the equivalent of a waiting-room... [...]

Ian Cleary says, “Creating valuable content on your website through a blog post that demonstrates your expertise will help you to build your brand, drive traffic and create leads. But entrepreneurs often struggle to get enough visitors to validate the time they spend creating and promoting their content. However, if you write the right type of content and promote it the right way, you are guaranteed to get a lot more traffic. In this article, we outline what you need to do to create your Influencer Group post. Follow the steps below to get the traffic. 1. Find a list of influencers in... [...]

Christopher Jan Benitez says, “Being adaptive is one of the keys to success in the world of online businesses. Running a blog is no exception, especially now that it has become one of the most effective and reliable marketing tools. In anything in life, progress comes in two ways: improve something, or eliminate another that could be holding you back. In this article, you will learn how to do both for your blog. And without further ado, here are the top 5 costly blunders that could put your blog website in danger: 1. The Absence of a Content Strategy Your content is the main building blocks... [...]

Pratik Dholakiya says, “We all love bite-sized lists of top things, whether it’s for personal or professional reading. Whether you are a founder or CEO thinking of starting your own blog or improving your company’s content strategy, this A-to-Z list of insights is a must-read. So without further ado, let’s start with the rundown on the best blog blogging strategies for top dogs. Authentic Though Facebook isn’t a traditional blog, Mark Zuckerberg tops our list with the most authentic posts on his Facebook page. From writing about his wife’s miscarriages to his dog, Beast, Zuck... [...]

Irfan Khan says, “Till recently, Influencer Marketing as a term was used in the context of movie and sports stars who endorsed various products and services in the mass media. Enterprises earmark a sizable portion of their marketing budget to engage these offline celebrities as a part of their Influencer Marketing strategy. However, with Internet penetration growing exponentially and social media becoming ubiquitous, Influencer Marketing has touched the next generation of celebrities – bloggers, video bloggers and micro-bloggers. Bloggers, who are a source of inspiration for hundreds and... [...]

Sherry Gray says, “In a highly competitive market, the need for competitive intelligence is obvious. Market research is the core of any strategic business plan. Knowing what works for your competitors is the surest way to confirm your own ideas for marketing, and to weed out time-consuming plans destined to fall flat. Content marketing is no exception. You can use the same tactics to develop your content that you use when you launch a new product or service. Competitive analysis gives you the opportunity to see what resonates with customers in your space and improve on those successes... [...]

Chow says, “Happy New Year everyone! It addition to the tips I gave you to make 2016 your best year ever, I’m going to add one more tip, and that is to update your blog copyright notice to say 2016. If your blog doesn’t have a copyright notice, you should add one right away. Many bloggers may consider this a relatively minor issue. However, from a professional and branding standpoint, making sure your blog has a copyright notice with the correct information is very important. For most bloggers, this is a simple task of logging into the WordPress admin panel and editing the footer.php... [...]

James Parsons says, “Finding a regular blog content writer can be tough, despite the fact that there are thousands of freelancers out there ready and willing to write content for you. Having hired many writers myself, I like to think I’ve perfected the process of locating the talented ones. 1. Know what you need. The first thing you need to do is determine exactly what you need a writer for. With a blog, you essentially have two options — a regular contributor under their own name, or a ghostwriter selling you content. Finding a ghostwriter is a lot easier and certainly more... [...]

Jordan Simas says, “It’s hard to do things alone. Especially complicated things like growing an ecommerce business. When it comes to selling online, the more friends you have the better. Having connections who can talk up your product is essential to driving traffic to your site and increasing sales. This is where blogger outreach comes in. Even if you don’t have a lot of contacts online you can still reach out to people for help. You just have to do it the right way—and I’m here to teach you how! Types of Blogger Outreach Blogger outreach is about more than just making... [...]

Rory Schaff says, “Yes, you read that right. I said 700-day blog post shelf life. In the social media realm that’s ancient. Can you imagine tweeting about a blog post that was published in 2013? I want to cringe just thinking about it, but I can’t. Why? Because the numbers tell me not to. IZEA, a company that connects social media content creators with brands, partnered with strategic research agency Halverson Group to answer the question that has been on every content creator’s mind: What is the actual life expectancy of a blog post? Starting with more than 62,000 posts,... [...]