Kaleigh Moore says, “You work hard to create blog content that people actually want to read. You know it’s an important part of your content marketing efforts that will bring in new customers over time. But there are a few topics that online readers have seen time and time again—and at this point, they’re just becoming noise. An Algoso survey found that 88% of people read blogs because they want analysis and opinions, while 74% wanted information on trends within a sector or to learn from others’ experiences“. 8 min read 5 Blog Topics You Need to Stop Writing About ‘Entrepreneur’... [...]

Mimi An says, “Did you know that there is a certain type of blog post that makes up 10% of a blog’s repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts. In a recent study, we investigated these standout posts, which we call “compounding posts,” and discovered that they’re found in all types of business blogs. Yep, even yours — you just have to know how to find them. To give you some more information on what these posts... [...]

Jeff Foster says, “Influencer marketing is one of the most effective ways to drive sales and grow your brand online. That’s because people tend to trust bloggers they follow more than they trust you or your marketing. So, bloggers and other influencers can have a huge impact on your potential customers. However, getting bloggers to become your brand champions takes much more than a casual email: You need to take a structured approach to building a long-term relationship. The following nine steps should have you well on your way. 1. Identify your audience Before you dive into any blogger... [...]

Zac Johnson says, “Starting a blog is one of the most exciting things you can do as an internet user. While other people are online just to browse social networks or to see what’s new and exciting, bloggers are actually getting active and contributing to what keeps the internet running—original content. The concept of starting a blog might seem overwhelming to the average internet user, but it’s actually quite simple. All you need to do is register a domain name, setup web hosting and install a free copy of WordPress, which is the content management solution that powers the... [...]

Graham Charlton says, “After more than eight years and 2,564 blog posts, this is my last day as Editor at Econsultancy.  In my last post I thought I’d share some of the lessons I’ve learned about blogging over the years… It works if you do it properly This blog was initially launched as an alternative to using other forms of marketing such as PR. It was a great fit for our paid research, events and training, allowing us to demonstrate our knowledge of digital marketing, and also to help us to learn along the way. Most importantly, we’ve produced orginal content that... [...]

Kaleigh Moore says, “You work hard to create blog content that people actually want to read. You know it’s an important part of your content marketing efforts that will bring in new customers over time. But there are a few topics that online readers have seen time and time again—and at this point, they’re just becoming noise. An Algoso survey found that 88% of people read blogs because they want analysis and opinions, while 74% wanted information on trends within a sector or to learn from others’ experiences“. 5 Blog Topics You Need to Stop Writing About ‘Entrepreneur’... [...]

Blathnaid Healy says, “Video bloggers who want to endorse products to their millions of fans in the UK will now have to follow a new set of rules released by the advertising watchdog on Wednesday. See also: 8 YouTube channels to watch in 2015 The Committees of Advertising Practice’s guidance outlined how vloggers should deal with common advertising scenarios in an effort to clear up the sometimes opaque arrangements they have with brands around products featured in their videos. The rules apply to any video targeting UK consumers, sister organisation the Advertising Standards Authority... [...]

In her latest post onHubSpot , Mimi An says, “We’ve all dreamt about writing a blog post so good that it generates more and more traffic each month after it’s published. Sounds like a pipe dream … right? Turns out, this isn’t a pipe dream after all. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year. In fact, in the inaugural HubSpot Research report, Compounding Blog Posts: What They Are and Why They Matter, analysis of traffic from nearly 20,000 customer... [...]

Graham Charlton says, “I recently read a post on Hubspot, looking at the tactic of reusing older blog content to attract extra traffic and links.  In a nutshell, older posts are updated and republished as new. This means they benefit from promotion on Twitter, in emails, and the attention that comes with being the latest post on the site. I’d come across this idea before but had dismissed it. However, while I have a couple of reservations about the tactic, I was interested enough to experiment so we’ve been trying this tactic over the last month. Republishing older posts: pros... [...]

Pamela Vaughan says, ““How do I grow traffic to my blog?” It’s one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers.  On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog — whether it’s in its infancy, or it’s been around for years. We’ve even blogged about it once before. But even though we’ve always had... [...]