Olivia Allen says, “Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging. 1) B2B marketers that use blogs receive 67% more leads than those that do not One of the biggest benefits of blogging is being able to attract high quality leads- even when you’re not working. The more a lead has contact with you, the more likely you are to make a sale. If you’re... [...]

Heledd Jones says, “Find out what a brand learnt from becoming a blogger, and some ideas on what the future might hold for blogger outreach. As a brand, we have dabbled in blogger outreach in the past, so I thought it would be a great use of my maternity leave to enter what I thought was the ‘murky world’ of mummy blogging. Here are some of the key things I learned about blogging… Blogging generates sales In nine short months, I quickly learnt how to blog, how to grow my followers and traffic but most importantly I learnt: Blogs operate in communities. I actually bought things based... [...]

Michael Gerard says, “There’s no denying that content marketing, which has gained significant traction over the last five years, is becoming increasingly important to businesses across all industries. Marketers have found that investing in owned media (e.g., corporate website, blog, or microsite) is crucial to a company’s long-term success in content marketing. One type of owned media—the blog—is among the top 5 content marketing tactics used by B2B marketers, according to a recent study by MarketingProfs and the Content Marketing Institute. But what does it take to launch... [...]

Baer says, “I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The other day, I published a definitive guide to blogger outreach in order to make sure marketers of all levels have a good foundation for this very effective influencer marketing strategy. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year. Enjoy and be ready to be inspired, because there are some very creative... [...]

Kevin Lee says, “There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? This past week, the Content Marketing Institute released a new study on how B2B marketers are using content marketing. Among the study’s interesting findings is a small but measurable tactical shift away from long-form blog articles in favor of social media postings. According to the report, 93 percent of B2B marketers use social media in content marketing (up from 87 percent in 2013), whereas the use of blog/website-based articles has declined... [...]

Travis Bliffen says, “Most Web professionals have heard of the potential SEO benefits of including a blog on their websites and updating it regularly. After talking with countless business owners though, it became apparent that many of them do not understand why blogging helps with SEO and with that, why it fails sometimes as well. Why Do Blogs Help SEO? Whenever you add a blog post to your website, you are really just creating another page. As with any page on your website, attracting inbound links will improve the authority of that page and, through internal linking, will improve other... [...]

Jawad Khan says, “If you hire an online marketing consultant, chances are that starting a business blog will be one of his first recommendations. After all, some 79% of companies that have a blog report a positive ROI for their inbound marketing. Moreover, a well-managed blog builds not only credibility for a company but also brand loyalty and awareness. Although blogging is an effective marketing, branding, and sales channel, businesses don’t make effective and efficient use of it. In fact, most corporate blogs add little real business value. As a content marketing consultant, I’ve... [...]

Graham Charlton says, “Ever since Matt Cutts declared it dead (for SEO purposes), there seems to have been less interest in guest blogging.  I’ve seen it here, with fewer approaches from writers, while smart SEOs will never suggest this to clients as a link building tactic. This reduced volume of requests is a good thing, but I still think there’s a lot of value in it for publishers and writers alike. Here, I’ll look at what makes a good guest contributor and how they should approach sites. Google and guest blogging  Like any SEO tactic which can be automated or carried out... [...]

Jawad Khan says, “Irrespective of your revenue model, if you plan to make money from your blog you need to build a sizeable email list. With subscribers on your list, you can build relationships, deliver value, establish trust and make sales. However, because there are so many spammers out there, internet users have increasingly become reluctant to join email lists. But even if you’re not sending junk or sharing their email with others, you’re still going to have to convince visitors to convert into subscribers. But there’s a way you can reverse this process. Instead of going... [...]

Ann Smarty says, “A good introduction hooks a reader’s interest. The content of a blog post keeps them interested as you present the information or entertainment they came for. Most bloggers are focusing very much on these two specific parts of the whole, and they are leaving one out: the conclusion. Since it is ending the blog post, it is easy to discount how important that conclusion really is. When you are trying to create the ultimate content, it is crucial that you get the sign off right. It might not be what is keeping the reader engrossed, but it may very well be the line that gets... [...]