Lindsay Kolowich says, “There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you’ve also got to make sure you’re promoting them correctly so they get in front of people who could become your fans — and maybe even your customers. Luckily, you have many creative options when it comes to promoting your blog content. In the infographic below from ReferralCandy, we hear from over 40 marketing experts about their favorite blog promotion tactics — everything... [...]

Will Blunt says, “Conducting research is an essential part of writing quality blog content. To be a credible industry expert, you need facts, stats, figures, and examples at your disposal — all external validation that shows you know your stuff. But doing research can be very time consuming if you’re not sure what you should be looking for and how to look for it. In this post I will take you through a four-step process for researching your blog posts. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the... [...]

Jessica Lorenz says, “So, you have low blog engagement or a handful of loyal followers that you were expecting to blossom into a world-wide audience — but it’s just not happening. I’m not an expert content writer or blog wiz. However, working at MarketingSherpa has given me insights that I would not have otherwise about what can make certain pieces of content successful while others flop. Here are three common mistakes to keep in mind as you structure your individual blog posts and also determine your blogging strategy: 1. It’s all about you The biggest mistake that content creators... [...]

Amanda Disilvestro says, “Do you know how to leverage the value of your blog? It’s true that popularity is great for your content because it shows people are interested in your brand and shared content increases your visibility. However, it’s important that your blog transcends popularity and actually contributes to your overall goal – profitability. While it stands to reason that if your content is popular it is more likely to be profitable, there are things you can do to focus specifically on profitability to make sure your content is offering all it possibly can to your business... [...]

Gina Broom says, “Whether you’ve decided you’d like to have a crack at writing your own blog posts, or you want to optimize your current writing process, this is sure to give you a boost. I’ve spent a while now trying to find faster ways to do it without sacrificing quality. One particular Bill Gates quote always stuck with me, even before I got into the business world. He said, “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” At first I thought, surely a”. The Productivity-Optimized 5-Step Blog Writing Process Mark... [...]

Will Blunt says, “Today, marketers are feeling the pressure to pump out more and more content to get noticed — plus it’s got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. Quite the opposite. You need to dedicate more time to researching and write the best and most engaging content you can. The key is to optimize your time after you hit publish. Squeeze every last drip out of the work you have done by repurposing... [...]

Rachel Sprung says, “It’s the timeless question for corporate bloggers: How many leads did your blog post generate? It’s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog — and your business. But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future. After all, if you can’t make changes based on your analytics, they won’t really be that helpful. Not... [...]

Christopher Jan Benitez says, “Blogging has become a must-have tool in your business marketing plan. When learning how to make your own blog, you will find yourself becoming a better and more versatile writer. Obviously content – whether its text, images, graphics, videos, or memes – is the backbone of every successful blog, but before you can become a successful professional blogger, you will need to consciously learn to market your posts. You can have the best content in your industry, but without effective marketing to your target audience, none of your potential readers will know you... [...]

Baer says, “In all my years of experience working in the content creation space, I’ve received plenty of requests from bloggers, marketers, and even digital marketing agencies to craft amazing articles. To my dismay, the majority of these pieces end up buried under pages and pages on Google. Only a minority of them turned out to be successful blog posts. But what I noticed is that the ones that ended up being successful in generating social shares and creating hundreds of backlinks shared one common feature that no one seems to notice. It’s so simple that you’ll slap yourself on the... [...]

Chow says, “Over the years you can learn a lot from the success of others which is why it’s important to do research each time your thinking about starting something new. Blogging is no exception and much of what I’ve learned has come from people who have been in the industry for years. We are fortunate they share their experiences allowing us to streamline what we’re trying to do avoiding the pitfalls along the way. For example, starting a successful blog can be very difficult because you have so many options when it comes to hosting, marketing and writing content. Imagine the amount of... [...]