Blogging is an essential element of your marketing tools. It helps you stay connected with your customers and keep them updated with your updates. HubSpot columnist Rachel Leist has shared eleven-step guide to help marketers create great blog posts. Leist says, “You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to write a blog post correctly. Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have... [...]

Content over the web needs to be authentic. By maintaining authenticity and originality you can make people read it seriously. One of the best ways to create authentic content in the form of blog posts is to insert relevant statistics into it. Forbes contributor Jayson DeMers has shared some useful tips and resources to help marketers find and insert important statistics into their blog posts. DeMers says, “Your blog posts are full of words, but how many numbers do they contain? Well, here’s a statistic for you: there are roughly 30.6 million bloggersin the United States alone. And amidst... [...]

Blogging is an essential aspect of a marketing strategy since it enables the brands and marketers to continuously maintain communication with their prospects and customers. A blog that proves it worth is treated with a difference by the people. Content Marketing Institute columnist Konrad Sanders has shared five strategies that can help you make your blog different from the crowd. Sanders says, “Here are five practical ways to make your content zig while your industry zags. 1. Talk differently Creating a unique (and consistently unique) brand voice should be your first port of call. Thug... [...]

Your blog works as a window that allows your prospects and customers to explore the products and services you are offering and allows you to keep in touch with them. A conversational blog helps you build effective relations with your customers. Entrepreneur contributor Suhaib Muhammed has shared three tips to create and post attractive blog posts. Muhammed says, “How do you capture your prospect’s attention with your blog post, glue them to your page, and turn them into a loyal reader or customer? Win them over with quality. Here are three ways to do that. 1. Create Mona Lisa–level content... [...]

Blogging is one of the most used and successful marketing tools that we have ever seen. Apart from marketing, your blog content also can be a revenue-generating element. HubSpot columnist Clifford Ci has shared five strategies to help marketers monetize their blogs. Chi says, “Whether you’re running a personal blog as a hobby, or managing the official blog on your company’s website, monetizing your work is entirely possible — it just takes a good amount of time and effort. While there’s no exact formula to start making money, there are some tried and true strategies... [...]

Blogging remains one of the most popular marketing platforms as it connects prospective customers with the brands and works as a platform that keeps them connected. Entrepreneur contributor Brendan M. Egan has shared six tips to help marketers create blog posts that people would like to read. Egan says, “Before dedicating one, two, or even more hours of your life to writing a blog post, follow these tips to make sure you’re heading in the right direction. 1. Avoid promotion. The first, and maybe most important, rule of blogging is to avoid promotion. Whether that is self promotion,... [...]

Your blog serves as a link between you and your customers. Regular blogging can help you keep your customers abreast of your services and offers. Content Marketing Institute’s David Zheng has shared four ways to make your blog posts popular on social media. Zheng says, “Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without... [...]

Search Engine Land has published a podcast on ‘Top Blogging Trends: Longer, Fresher Content & More Images’ featuring Andy Crestodina about the latest blogging statistics and trends. Brent says, “Out of all the content marketing techniques being applied today, B2B marketers consider blogging as the top content marketing tactic that’s most critical to overall content marketing success. A lot has changed since the advent of blogging in the mid-1990s. Yet, the most welcome shift is that 70 percent of marketers prioritize delivering content quality over quantity. To... [...]

Blogging is an essential part of our everyday marketing activities. It helps you to connect with more customers and keep them updated with the products and services your brand offers. Forbes contributor Jayson DeMers has shared ten ways to refresh your blog and influence more people. DeMers says, “Even the most inspired, targeted, and motivating blogs can get stale after a while. You might slip into a rut after perfecting your routine, you might feel like you’ve run out of topics within a given niche, or you might simply feel burned out after putting in so much effort. In any case, if... [...]

A blog entry becomes popular with its title. A well-crafted title leaves an everlasting impression on the minds of your readers. Forbes contributor Joe Escobedo has shared five ways to craft effective headlines based on 500,000 Forbes views. Escobedo says, “Would you agree that writing a compelling headline is tough? Or is it? When I started writing for Forbes, I was excited to get even 100 views for an article. Fast forward a year and I’ve been fortunate to amass over 500,000 views for my pieces. That’s more than the population of Sacramento, California. How did I hit 500,000 views? To... [...]