Apart from word of mouth, search engines are the more important source for getting traffic to your blogs. With right keyword targeting and care for quality content you can make your blog stand out in the search. Kristopher Jones from Search Engine Land has shared five common mistakes that the bloggers make and due to which their blog’s SEO performance is hindered. On ‘unoptimized keyword structures’, Jones says, “Bloggers often fail to optimize their headers, meta tags and content with targeted keyword phrases. Consider the fact that specific keyword phrases will often be... [...]

A blog is used to share. Of course there is a business intent behind that act of sharing but with our blogs we wish to spread new knowledge and information with our readers. Each and every post matters in blogging. Because you really don’t know which will be the first post on which a visitor lands for the first time. To help bloggers make their posts better and outstanding, Copyblogger columnist Stefanie Flaxman has shared some tips on developing internal links. Flaxman says, “I often advise writers to be selective about the hyperlinks that they include in their blog posts. While... [...]

Today in the era of content marketing blogs play an important role in getting more people to know about your product and services. Blogging is one of the most cost effective means of communication. Your blog’s popularity is highly dependent on the social media. To help all bloggers improve their social shares and get more traffic, Business.com columnist Zac Johnson has shared five useful tips. Johnson says, “Here are some of the most effective ways to start sharing your content once it goes live on your site. 1. Social media This one is a no-brainer, but you would be surprised how many... [...]

To make your blog popular it is important that the search engines like it. With quality content you can always get your blog indexed in the search engines but with rising competition you need to go beyond the creation of content for good SEO rankings. To help bloggers learn how search engines optimize their blogs, HubSpot columnist Lindsay Kolowich has published an article. She has also discussed the ten strategies for effective SEO. On focusing the long-tail keywords, Kolowich says, “Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as... [...]

Keeping you blog popular among the readers is a challenging job. Constant content creation that is loved by the readers is the best way to keep it popular. Copyblogger writer Sonia Simone has shared seven tips to help you keep your blog posts growing. Simon says, “Here are the steps I follow. You can use this simple process to write as many blog posts as you need, without tears or frustration. Instead of thinking like a magician pulling a rabbit out of a hat, think like a gardener. 1. Start lots of seedlings Any time you sit down to write without a solid idea of what you’ll be writing about,... [...]

Blogging connects you with your customers and helps you keep them updated with your products and services. It is also an authentic channel from which new prospects can discover your presence. HubSpot’s Sophia Bernazzani has shared fourteen useful tips to create great blog posts. Bernazzani says, “I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system. It starts with drinking seltzer and listening to instrumental pop music, and it usually ends with a finished article. But I wondered if others might have better strategies... [...]

Offering fresh and relevant content is a way to attract more and more visitors to your blogs. You can produce great content by mastering the art of persuasion and with clear writing. HubSpot columnist Clifford Chi has shared eight tips to create great content for your blogs. Chi says, “If you’re just starting out with blogging and struggling to produce something you’re truly proud of, don’t get discouraged. You don’t need to enroll in a bunch of writing classes or join a content marketing team to become a good blogger (although it certainly doesn’t hurt). You can... [...]

MOZ Whiteboard Friday video is out today. In the video Rand Fishkin addresses the topic of crafting a perfect blog post and considering its length and publishing. The MOZ team says, “The perfect blog post length or publishing frequency doesn’t actually exist. “Perfect” isn’t universal — your content’s success depends on tons of personalized factors. In today’s Whiteboard Friday, Rand explains why the idea of “perfect” is baloney when it comes to your blog, and lists what you should actually be looking for in a successful publishing strategy”. The... [...]

Creative and informative blog posts help your stay in touch with the prospects and clients. Along with email, blogging is one of the most useful marketing tactics we have been using for a long. HubSpot’s Rachel Leist has published six steps to help marketers come out with great blog posts. Leist says, “With all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog... [...]

In the era of content marketing, blogs are placed as frontrunners for sharing the created content and making people revisit your web presence. Copyblogger’s Stefanie Flaxman has published a small guide to use blogging for business. Flaxman says, “If you delay publishing your writing — while you try to improve your content before anyone else reads it — you are likely trying to avoid criticism. The false belief associated with perfectionism is that if everything is “just right,” you’ll protect yourself from someone pointing out something you did wrong or something they don’t... [...]