Google Analytics helps you identify the sources of web traffic to your WordPress website and to keep it growing. HubSpot columnist Kristen Baker has shared a five step guide to hep you set up Google Analytics for WordPress. Baker says, “Depending on the Google Analytics plugin you choose, set up may differ slightly. The WordPress plugin library has several options, such as Google Analytics Dashboard for WP, MonsterInsights, WooCommerce for Google Analytics, and Analytics Cat. For the sake of this example, we’re going to review how to set up Google Analytics Dashboard for WP by ExactMetrics.... [...]

WordPress has been very much integrated in the lives of the online marketers as it offers the easy way to publish web contents online. HubSpot’s Kristen Baker has shared four ways to install WordPress. Baker says, “WordPress is known for being one of the most popular content management system (CMS) software options available to date. One of the main reasons for this is because WordPress is easy to use and meets the needs of almost any type of website and business. Installing the CMS is a simple process that only takes about five minutes. But if you’re new to the software, installing... [...]

HubSpot’s Carly Stec has compiled a list of 25 of the best WordPress plugins for marketers. The list includes plugins like Jet Pack, The SEO Framework, Just Writing, Pretty Link, Google XML Sitemaps and more.  Stec says, “Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system. From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you’re seeking, all while keeping your... [...]

To make the Internet surfing safer HTTPS has been made a necessary element for the websites. When a site loads both HTTPS and HTTP scripts or content, user’s web browsers show mixed content warning. Kinsta contributor Brian Jackson has shared a five-step guide to help webmasters quickly fix these mixed content warnings. Jackson says, “Follow the simple steps below to fix your WordPress mixed content warnings. This assumes you have already done the following: Installed an SSL certificate Redirected HTTP to HTTPS (sitewide) We’ll be using our development site (wpdev.ink) in the... [...]

In content marketing what matters is the first thing that your visitors and the search engines see. Yes, it is the headlines of your blog posts. It has to be reflective in the way that it tells people about what is inside for them. Copyblogger’s Stefanie Flexman has shared three questions that can help bloggers craft better headlines. Flexman says, “Once you’ve written a draft of your headline and article (or you’ve recorded a podcast episode or video), use the questions below to ensure your headline is the most effective it can be: Who will benefit from this content? How do... [...]

Copyblogger’s Stefanie Flaxman has shared a 12-step publishing checklist to help bloggers improve their blog performance. This checklist is aims to share the important things that the bloggers should be doing on their way to blogging. Flaxman says, “Let’s look at 12 important steps meticulous bloggers consistently follow when they produce high-quality work. Step #1: Set your publish date and time I always advise that this is the first thing you should do when you select a “New Post” in WordPress or any other publishing platform. If you start writing or editing your content while... [...]

Comments serve as a healthy piece of content for your marketing. User-generated content is a valuable asset and comments represent it strongly. A clear comment policy for your blog helps your receive right and useful comments that work for you. Copyblogger’s Stefanie Flaxman has shared four tips to form a strong comment policy for your blog and website. Flaxman says, “It’s easy to put together a basic comment policy to display on your website. Like your business’s terms of service and payment policy, the page can evolve over time, so don’t worry if you need to expand it later. Check... [...]

Yoast contributor Caroline Geven has shared six tips to help marketers blog during the summer. Geven says, “This is my plan for the summer: just keep posting as if it’s winter when everyone’s inside with their laptop or tablet surfing around. If your biggest competitors are currently on a summer blogging break, that means it’s easier for you to get the public’s attention. And if they do not read it now, they might read it later. So you can focus on writing evergreen posts, so you will rank higher in Google. I’ll give you a quick peek into my planning. I’ve looked at my Google... [...]

Innovative techniques in creation of your blog headlines provide a change to your readers. Posting question headlines takes you closer to your audience. Copyblogger’s Stefanie Flexman has shared four ways to create question headlines that can attract more visitors to your blog. Flexman says, “There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn’t do it justice. Great content needs a title that effortlessly captivates the attention of the writer’s ideal reader. I sometimes like using questions in headlines,... [...]

Blogging is an evergreen strategy that works for promotion and branding. It also helps you stay connected with your customers and spread information about your company. Apart from these, blogs are also great when it comes to earning direct revenue from the content you share. Entrepreneur contributor Matthew McCreary has shared three strategies that can help you make more money from your blog or website. McCreary says, “One of the most common ways to make money through your online content is to partner with businesses who value your audience. Just like you might turn on filters when targeting... [...]