Blogging has come a long way and is still one of the most popular forms of marketing. Most brands and marketers blog regularly to promote their products and services and have been getting good results. HubSpot has released its findings from its survey of 1000+ bloggers. According to the results, 84% bloggers claimed that blog delivered strong or some results for them. Here are some more findings. 49% bloggers invest more than 6 hours in blogging An average blog post contains 1142 words Among those who are post regularly, 67% got better results 58% of them include one or more images in their posts. Does... [...]

The Entrepreneur magazine contributor Neil Patel has shared a video titled ‘5 Tips for Writing an Awesome Blog Post’. Patel says, “If you have a lot of knowledge about a given topic and think you might be able to make a difference with a blog, but you don’t have the technical knowledge of exactly how to get started, Entrepreneur Network partner Neil Patel wants to help. In this video, Patel breaks down some quick tips you can use to punch up your content, making it more accessible, more connective and more likely to get read. For example, do you think about the length of... [...]

Guest blogging helps you promote your brand and products by distributing free content on various content platforms. It is seen as one of the cheapest ways to grow your brand. CMI columnist Arvind Kesh has published an article to help marketers use Hub-and-Spoke method to boost their guest posting. Kesh says, “Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks, etc. But the disadvantage is the time it consumes to create that refreshingly unique content. If you work like a machine, you might... [...]

Blogging is one of the most useful tools for marketing for more than fifteen years. Your blog works as a link with your prospects and customers and keeps them abreast of what you are offering. Content Marketing Institute columnist Robert Katai has shared 12 types of great visual contents to use in blog posts. Katai says, “Today I present 12 types of visuals you can use in a blog post. You do not have to use all of them. See what inspires you given your content marketing strategy, audience, and formats. 1. Data-driven visuals To be a well-known leader in your industry, start creating data-driven... [...]

Copyblogger has published a free ebook titled “How to write magnetic headlines”. The ebook teaches how to craft effective headlines that capture people’s attention and invite them to click. Copyblogger teams says, “Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill. Here are some interesting statistics.On average, 8 out... [...]

Content rules over the Internet and so blogging is one of the most important ways to market online. Just maintaining a blog doesn’t help, one has to keep spreading the content around so that more and more people turn to your blog. Guest blogging is one way that can be beneficial for your site or blog especially in getting more links and visitors. Entrepreneur contributor Syed Balkhi has shared four ways to grow your blog traffic through guest blogging. Balkhi says, “The founder of Mob Is It, Silvio Porcellana managed to grow his website search traffic by 20 percent using guest... [...]

What an ecommerce site requires is traffic and blogging is a proven formula to boost traffic. With quality posting on your blog you can direct the visitors to your ecommerce platform. Copyblogger columnist Chris Garrett has published an article on how to boost profitability of an ecommerce site with blogging. He has also shared eight steps to get started in this direction. On using blogs to spread awareness about your ecommerce site, Garrett says, “One of the primary reasons you should write blog posts is to raise awareness of what you sell. Each article you write is like a friendly interaction... [...]

SEO requires quality content and optimization of the content keywords. The search engine algorithms keep changing and to keep pace with them you need to create content that helps you to get your blogs indexed. Search Engine Land columnist Kristopher Jones has shared five common mistakes bloggers should avoid to keep their blogs optimized. Jones says, “We all understand the secrets and best practices of SEO, so why do we often fail to leverage these tactics? Let’s explore five common blogging mistakes you may be making right now. Unoptimized keyword structure Despite the rise of semantic... [...]

Companies use blogs to promote their products and services and to keep their customers up to date with the domain knowledge. And the independent bloggers use this platform to promote third products and content to make money. Several bloggers spend a few hours online and make a handsome income. Forbes columnist Ashley Stahl has shared five ways to make money with blogging. Focusing on quality content creation, Ashley says, “When I started my copywriting house recently, one of the most common complaints I heard from clients was that they couldn’t possibly create as much quality content as... [...]

The backlinks a Private Blog Network (PBN) can offer your website can potentially raise your site’s visibility in the search results (SERPs) and consequently increase your sales. This and other forms of SEO are useful in virtually any online marketing campaign. Now, there’s a new tool (actually, a suite of tools), called Serped.net, that can make it simple to take advantage of all the SEO capabilities your site needs. For example, one of the online tools provided by Serped.net is a “domain finder”. It locates domains in your niche that are available and have a lot of credibility... [...]