Gina Broom says, “Whether you’ve decided you’d like to have a crack at writing your own blog posts, or you want to optimize your current writing process, this is sure to give you a boost. I’ve spent a while now trying to find faster ways to do it without sacrificing quality. One particular Bill Gates quote always stuck with me, even before I got into the business world. He said, “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” At first I thought, surely a”. The Productivity-Optimized 5-Step Blog Writing Process Mark... [...]

Will Blunt says, “Today, marketers are feeling the pressure to pump out more and more content to get noticed — plus it’s got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. Quite the opposite. You need to dedicate more time to researching and write the best and most engaging content you can. The key is to optimize your time after you hit publish. Squeeze every last drip out of the work you have done by repurposing... [...]

Rachel Sprung says, “It’s the timeless question for corporate bloggers: How many leads did your blog post generate? It’s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog — and your business. But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future. After all, if you can’t make changes based on your analytics, they won’t really be that helpful. Not... [...]

Christopher Jan Benitez says, “Blogging has become a must-have tool in your business marketing plan. When learning how to make your own blog, you will find yourself becoming a better and more versatile writer. Obviously content – whether its text, images, graphics, videos, or memes – is the backbone of every successful blog, but before you can become a successful professional blogger, you will need to consciously learn to market your posts. You can have the best content in your industry, but without effective marketing to your target audience, none of your potential readers will know you... [...]

Baer says, “In all my years of experience working in the content creation space, I’ve received plenty of requests from bloggers, marketers, and even digital marketing agencies to craft amazing articles. To my dismay, the majority of these pieces end up buried under pages and pages on Google. Only a minority of them turned out to be successful blog posts. But what I noticed is that the ones that ended up being successful in generating social shares and creating hundreds of backlinks shared one common feature that no one seems to notice. It’s so simple that you’ll slap yourself on the... [...]

Chow says, “Over the years you can learn a lot from the success of others which is why it’s important to do research each time your thinking about starting something new. Blogging is no exception and much of what I’ve learned has come from people who have been in the industry for years. We are fortunate they share their experiences allowing us to streamline what we’re trying to do avoiding the pitfalls along the way. For example, starting a successful blog can be very difficult because you have so many options when it comes to hosting, marketing and writing content. Imagine the amount of... [...]

Chow says, “There are a few blog sites out there that seem to really stand above the rest as far as traffic and content goes.  Ok, now read that last sentence again. Did you catch what I did there? TRAFFIC and CONTENT go hand in hand. Lots of content, and lots of GOOD content. Whether or not your blog is the whole point of you being online, or if it is just a small piece of your business online, there is a huge difference between a good blogger and a bad one. If your blogs represent 2 AM thoughts while drowning in Mt. Dew and Video Games, listen up”. How To REALLY Be Successful As A Blogger John Chow’s... [...]

Marc Herschberger says, “Our marketing agency Revenue River’s blog was boring. Scratch that. It was boring and ineffective. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. When we looked at the old design, all we saw was: An outdated, generic layout that didn’t match the quality of content that we were posting on it Too much of a focus on CTA’s in the right column instead of promoting what the reader wanted-... [...]

Rachel Sprung says, “You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those oh-so-valuable calls-to-action that generate inbound leads. Need I say more? So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog? Maybe because, unless you’re one of the few people who actually like writing, business... [...]

Will Blunt says, “Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes — those are the kinds of things that can give you a voice in the conversation. We’ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. Many of the thought leaders of our time became well-known because of their blogs. But as more people... [...]