Lisa Kasanicky says, “Over the past decade, the blog has morphed from a personal diary into the most dynamic element of a website. It, or a manifestation of it, now constitutes the core of every brand website in the world. Blogs have become so mainstream that creative types will do anything to avoid calling it a blog: “It’s a magazine.” “No, it’s a newsroom.” “Eureka, it’s a journal!” People, listen up. It’s a blog. And no matter what name you give it, the corporate blog is the backbone of your brand messaging. And it requires constant... [...]

Yelena Yuryeva says, “2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep up? Create an amazing headline and your chance to win readers’ hearts will grow. Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%. It’s a real rat race out there! Keep your blog steadily growing by improving your skill set and adopting content marketing best practices“. 33 Resources to Write Great Blog Headlines Business2Community.com  [...]

Pamela Vaughan says, “We’re on a historical blog optimization kick over here on the HubSpot blogging team. “What in the Sam Hill is ‘historical blog optimization,'” you ask? Basically, it means optimizing our “old” blog content to generate more traffic and leads. And by “old,” I just mean posts that already exist on our blog, whether we wrote it three years ago or last month. A lot of different tactics can fall under the umbrella of historical optimization: updating and republishing blog content so it’s fresh and up-to-date, optimizing... [...]

Neil Patel says, “In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. To gain the attention of smart algorithms and smarter people, that content might need to be on the longer side, too“. How to Write an In-Depth Post in Less Than Two Hours HubSpot  [...]

Matthre Barby says, “Five months ago, I decided (at long last) that I was going to start up my own food blog ( Pescetarian Kitchen). Both my partner, Laura, and I had wanted to do this for some time, as we’re real foodies, so we started to do a little research into the practicalities of it. One of the other motivations for starting our blog, outside of our love for food, was the fact that we’re both pescetarians (i.e. we follow a vegetarian diet, plus eat seafood). Now, when it comes to finding specialist pescetarian blogs, the results are pretty limited. I mean, I could count them... [...]

John Bonini says, “Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Think about whether this sounds like you: “I know this topic will do well.” Sure it does. Sounds like me, too. Following intuition like this is fine — it’s only when it isn’tfollowed up with analysis that we find ourselves in trouble. It’s how bad habits form, and before you know it, we’re blogging for ourselves rather than our intended audience. The challenge isn’t so much measuring our efforts, as there are enough tools out there that make this easy. It’s more about... [...]

Chow says, “You’ve likely never heard of some of the most successful people on the Internet, just as you’ve likely never heard of some of the most successful business people in the offline world. These are the kind of people who miraculously work their magic and watch as millions of dollars coming pouring in through their front doors. Being rich and being famous don’t necessarily go hand-in-hand. However, this can change dramatically based on the kind of business you are in. If you want to be a hugely successful actor in Hollywood, you certainly want everyone to know who you are. If you... [...]

Pamela Vaughan says, “With blogging, success doesn’t happen overnight. I know, right? How many times have you heard that little nugget of blogging wisdom? But seriously — a B2B business blog is a huge time investment. It can take a while before you’ve grown it into a truly valuable marketing asset. In the past, we’ve written about the blogging metrics you should be tracking to report on your blog’s success. But we’ve never really talked about the strategy behind blog measurement”. Why You Should Measure New and Mature B2B Blogs Differently HubSpot... [...]

Chow says, “You think you’ve got a great blog. You update it with killer content on a regular basis and you have this great-looking theme that really expresses what your brand is all about. You’ve worked on your monetization strategy, you have your social media channels in check and everything seems to be on the up and up. Unfortunately, your blog takes forever to load and this could be driving visitors away. They are quite literally taking their money and attention out the door and they might not ever return. Even if your blog isn’t the slowest site on the Internet, its page load time... [...]

Pamella Neely says, “Blogs are one of the best ways to get free traffic, engage your customers and grow your business. You know that. But while many local businesses are trying to make headway with their blogs, a lot of them aren’t seeing much for their efforts. Here are nine ways to turn that around, fix common blogging mistakes, and get more results from your blog. 1. Your Blog Is Not Hosted on Your Site Whether it’s on WordPress.com, or Blogger.com, or Blogspot.com, having a blog hosted somewhere besides your site (as in “YourSite.com/blog/”) is a major mistake”. The 9 Most... [...]