Chow says, “I’ve always said that great video starts with great audio, and on this episode of Driving with John Chow, I give you a demo of the Sennheiser EW112P G3 A-Band Wireless Lav Mic that I use for my videos. The first part of the video was recorded with the built-in mic of the Olympus OM-D E-M1 digital camera. That was actually done by accident. I didn’t know the Sennheiser mic wasn’t plugged in. I was driving 30MPH with the top and windows down. The second part of the video is the same setup, but with the Sennheiser mic hooked up, and traveling at 70MPH with the top and windows down.... [...]

Brittany Leaning says, “What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? For many marketers, just getting 100,000 visitors to a website seems impossible — never mind figuring out how to entice them to become active email subscribers. But with the right process and strategy in place, the challenge becomes a little bit easier to tackle. Here’s what you need to keep in mind to grow your blog readership: Determine who your audience actually is. The type of people you’re attracting to your blog... [...]

Stefanie Flaxman says, “Many years ago, when I began developing my personal guest posting strategy, Copyblogger sat atop my “Where I Want to Guest Post” list. Five years later, I achieved my goal. So, how did I spend the time between making my list and May 23, 2013 when my first blog post appeared on Copyblogger? Rigorously practicing my writing, of course. Although I had high hopes of guest posting for Copyblogger during the early stages of my online copy editing business, it was my rejection from Copyblogger that shaped my subsequent guest posting success”. Guest Posting Best Practices... [...]

Chow says, “Because I’m in a 90 day video challenge, a lot of people assume that I take time each day to make my video. The same assumption also goes for my blog. People assume that I take some time each day to punch out the blog post. This is not how I produce my blog and video posts. Taking time each day to produce your daily blog or video is very poor time management”. How I Produce Blog Posts and Videos John Chow’s Blog  [...]

Chris Heiler says, “**Knock** **knock** “Yes? Can I help you?” asked Mrs. Homeowner, peeking through her semi-open front door. “Hi! My name is Chris. I work for a landscaping company called Greensward,” I replied. “I was driving through the neighborhood and noticed your beautiful home that was recently built,” I continued. “Have you made plans for your landscaping yet? Here’s one of our brochures.” “Yes. We’re all set. Thanks,” she responded as she closed the door”. 5 Reasons Your Salespeople Need to Start Blogging... [...]

Lisa Kasanicky says, “Over the past decade, the blog has morphed from a personal diary into the most dynamic element of a website. It, or a manifestation of it, now constitutes the core of every brand website in the world. Blogs have become so mainstream that creative types will do anything to avoid calling it a blog: “It’s a magazine.” “No, it’s a newsroom.” “Eureka, it’s a journal!” People, listen up. It’s a blog. And no matter what name you give it, the corporate blog is the backbone of your brand messaging. And it requires constant... [...]

Yelena Yuryeva says, “2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep up? Create an amazing headline and your chance to win readers’ hearts will grow. Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%. It’s a real rat race out there! Keep your blog steadily growing by improving your skill set and adopting content marketing best practices“. 33 Resources to Write Great Blog Headlines Business2Community.com  [...]

Pamela Vaughan says, “We’re on a historical blog optimization kick over here on the HubSpot blogging team. “What in the Sam Hill is ‘historical blog optimization,'” you ask? Basically, it means optimizing our “old” blog content to generate more traffic and leads. And by “old,” I just mean posts that already exist on our blog, whether we wrote it three years ago or last month. A lot of different tactics can fall under the umbrella of historical optimization: updating and republishing blog content so it’s fresh and up-to-date, optimizing... [...]

Neil Patel says, “In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. To gain the attention of smart algorithms and smarter people, that content might need to be on the longer side, too“. How to Write an In-Depth Post in Less Than Two Hours HubSpot  [...]

Matthre Barby says, “Five months ago, I decided (at long last) that I was going to start up my own food blog ( Pescetarian Kitchen). Both my partner, Laura, and I had wanted to do this for some time, as we’re real foodies, so we started to do a little research into the practicalities of it. One of the other motivations for starting our blog, outside of our love for food, was the fact that we’re both pescetarians (i.e. we follow a vegetarian diet, plus eat seafood). Now, when it comes to finding specialist pescetarian blogs, the results are pretty limited. I mean, I could count them... [...]