Cyberclick has published a new video ‘Cookies in Marketing – What They Are and Why They Could Be Phased Out?’. The Cyberclick team says, “If you work in digital marketing, cookies are essential to your daily routine. But what exactly are cookies? In this video, we explain how they work and the difference between first-party cookies and third-party cookies.” Cyberclick  [...]

Podcasting for marketing in 2024 offers brands a unique way to engage audiences with in-depth, authentic content. It builds brand authority and fosters loyalty by delivering value through storytelling, interviews, and expert insights. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Podcasting: How to Create a Better Show’ featuring Tom Webster. This episode covers the following: Why Use Podcasting Today: Trust, Loyalty, and Visibility Producing a Better Podcast:... [...]

This is a reminder for the Adweek webinar to be held on October 3, 2024. When customer spending dips, the pressure on marketers to be efficient with every dollar increases exponentially. Each campaign needs to drive real business results from both existing customers and new ones. The media channels you invest in and how you build audience segments can make or break your company’s goals for the year. Adweek is hosting a webinar ‘Grow Your Brand When Spending Slows’ on Thursday, October 3, 2024, at 1.00 pm ET. The Adweek team says, “Get a comprehensive game plan for the current... [...]

Google’s AI Overviews provide concise, AI-generated summaries of web content, enhancing user search experiences by delivering quick, relevant insights. These overviews help streamline information discovery, making it easier to access key points from vast sources of data. Semrush has published a new video ‘How to Track Google’s AI Overviews Like a Pro – FREE Tools’. The Semrush team says, “Ever wondered how Google generates quick answers in its search results using AI? In this video, we’ll break down Google AI Overviews—what they are, how they work, and most... [...]

In 2025, retail media is set to become a dominant force in digital advertising, leveraging first-party data to create highly personalized shopping experiences. With continued growth, retailers will integrate media networks into their ecosystems, driving revenue and enhancing customer engagement. Adweek is hosting a webinar ‘The 2025 Retail Media Forecast’ on Monday, October 21, 2024, at 1.00 pm ET. The Adweek team says, “Discover the key trends and developments forecast for retail media at this special webinar moderated by Lauren Johnson, ADWEEK’s deputy editor of retail... [...]

First-party data in advertising refers to information directly collected from consumers by businesses, offering valuable insights for personalized marketing strategies. This data enhances targeting accuracy while ensuring privacy compliance, as companies own and control the information. Digital Marketing Depot has published a new guide ‘Operationalizing First-Party Data in Advertising’. The DMD team says, “The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years,... [...]

Content marketing in the age of AI leverages advanced algorithms to deliver personalized, data-driven content to target audiences. AI enhances efficiency, enabling marketers to automate processes and generate insights for more engaging and relevant storytelling. MOZ has published the latest Whiteboard Friday video ‘Navigating Content Marketing Amidst the Rise of AI’ featuring Ross Simmonds. The MOZ team says, “In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change... [...]

Ahrefs has published a new video ‘The Google Update That Crushed His Business Overnight’. The Ahrefs team says, “In this video, we dive into the story of Jake Boley, a fitness expert whose website lost 95% of its traffic after a sudden Google algorithm update. We’ll explore the steps and strategies he can take to bounce back from this unexpected downturn. If you’re an online business owner, SEO enthusiast, or simply curious about surviving the unpredictable world of Google updates, this video provides valuable insights and actionable tips to help protect your website.... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘We Built An App In 30 Minutes With No Code + AI (LIVE)’. The HubSpot team says, “Kipp and Kieran dive into the fascinating world of AI tools to see just how quickly you can go from idea to finished product. Learn more on how to harness AI-powered coding to create personalized workout apps, adjusting workout intensity based on user inputs and energy levels.” HubSpot  [...]

HubSpot has published ‘Creating Your Brand Voice: A Complete Guide‘. Laura M. Browning says, “Your company’s voice should resonate with your audience and build trust with them. In the U.S. market, 90% of consumers say it’s important to trust the brands they buy or use. Your brand voice shows your customers what to expect from your company’s content, services, and even customer service. Why Brand Voice is Important Brand voice is a little bit like a brand ambassador. You’ll make certain assumptions about an unfamiliar brand if its ambassadors are clad in pink cowboy hats... [...]