Collaborating with the right creators and other talent can be a huge boost to a brand’s visibility and bottom line. But maximizing the long-term ROI of these campaigns requires careful coordination of usage rights and assets to ensure compliance. Adweek is hosting a webinar ‘Best Practices for Creator Campaigns’ on Tuesday, December 17, 2024, at 1.00 pm ET. The Adweek team says, “Discover a new approach to help you launch campaigns faster, eliminate surprise usage violations, and give your brand more visibility into how you’re working with talent. You’ll find out: Best... [...]

Persuasive video ads captivate audiences by combining storytelling and visual appeal, effectively driving brand awareness and engagement. They are essential for influencing consumer decisions, particularly in a fast-paced digital landscape dominated by short attention spans. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Create Persuasive Video Ads That Convert’ featuring Kevin Anson. This episode covers the following: The Value of Video Ads for Conversion... [...]

SEO data studies analyze patterns, trends, and metrics like search rankings, click-through rates, and user behavior to optimize website performance. They provide actionable insights to improve visibility and drive organic traffic by understanding how search engines and audiences interact with content. The latest The SERP’s Up SEO podcast episode is titled ‘Learning to use SEO data studies the right way’. The Wix team says, “What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important?... [...]

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is a framework used by Google to evaluate content quality and credibility. It emphasizes the importance of creators demonstrating real-world experience, deep subject knowledge, authority in their field, and reliability to provide value to users. MOZ has published the latest Whiteboard Friday video ‘E-E-A-T Quick Wins’ featuring Itamar Blauer. He says, “Welcome to Whiteboard Friday. I’m Itamar Blauer, and today I’m going to be talking about E-E-A-T quick wins... [...]

This is a reminder for the Adweek webinar to be held on December 3, 2024  With more and more brands taking their digital marketing campaigns in-house every day, agencies are facing a major turning point. This shift represents a huge opportunity for agencies to redefine their value in the marketplace—and connected TV can help. Adweek is hosting a webinar ‘Make CTV Your Competitive Advantage’ on Tuesday, December 3, 2024, at 1.00 pm ET. The Adweek team says, “Discover why agencies are uniquely positioned to benefit from the rise of CTV and how they can turn it into a... [...]

A strong SEO strategy is crucial for enhancing online visibility, driving organic traffic, and staying competitive in search rankings. It ensures your content reaches the right audience, increasing credibility and maximizing conversions. Semrush has published a new video ‘How to Do SEO, Content, and Social Faster with AI’. The Semrush team says, “Learn how to create content that matches what people actually want, make the most of featured snippets, and stay on top of search rankings with simple, practical SEO tips. It’s all about boosting your visibility and building real brand... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘We Built a Mindblowing AI Agent in Slack!!’ featuring Neil Patel and Eric Siu. The video covers the following: Excited to explore AI and code integration. AI can’t authenticate workspaces yet. AI simplifies automation, challenging no-code reliance. Setup API/webhook for lead enrichment workflow. Using tools to generate email drafts automatically. Building Smart Lead campaign tool... [...]

Google Chrome offers features like privacy settings and incognito mode to enhance user data protection, but concerns persist over its extensive data collection. Balancing convenience with privacy, users often explore extensions or alternative browsers for greater control. Digital Marketing Depot has published a new report ‘Chrome’s New Path for Privacy’. The DMD team says, “In an era where digital privacy is of paramount importance, Google’s recent decision to shift the responsibility of third-party cookie management to users represents a pivotal moment for advertisers... [...]

AI enhances SEO by optimizing keywords, analyzing trends, and improving website rankings. It streamlines content and social media marketing by generating personalized content, scheduling posts, and tracking performance for better audience engagement. Semrush has published a new video ‘How to Do SEO, Content, and Social Faster with AI’. The Semrush team says, “You’ve heard all about AI, but can it really revolutionize your marketing? Yes, AI can research keywords, predict SEO traffic, generate content for SEO and social, and so much more. ” Semrush    [...]

In an era dominated by digital connections, the significance of data cannot be overstated. It enables marketers to understand customers, facilitates personalized content, and ultimately enhances the overall customer experience. Digital Marketing Depot has published a new report ‘The State of Data Privacy and Trust in Marketing 2024’. The DMD team says, “Derived from extensive survey data, our State of Data Privacy and Trust in Marketing report, produced in collaboration with LXA, delves into the challenges that marketers face and offers insights on how to build and maintain customer... [...]