According to recent Forrester research, marketers are increasingly looking for ways to measure customer journey outcomes, with nearly 77% highlighting analytics and measurement capabilities as the primary use case for customer journey technology. Adweek is hosting a webinar ‘A New Approach to Customer Insights’ on Wednesday, February 26, 2025, at 1.00 pm ET. The Adweek team says, “Discover the new essentials for unlocking customer experience insights across the entire buyer journey with Amadeus Tinus, Acxiom’s VP of data & AI, and Sandor Jones, senior product marketing... [...]

Claude is an AI chatbot developed by Anthropic, designed for natural conversations and assistance. It emphasizes safety, reliability, and helpfulness in user interactions. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How To Use Claude As Your Executive Assistant’. The HubSpot team says, “Will using AI for personal assistance make your workflow truly efficient? Kieran dives into setting up an executive assistant using Claude’s... [...]

Marketing measurement is crucial for tracking performance, optimizing strategies, and maximizing ROI through data-driven insights. It helps businesses refine campaigns, allocate budgets effectively, and enhance customer engagement. Adweek is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand Growth’ on Thursday, February 27, 2025, at 1.00 pm ET. The Adweek team says, “Get insights from Kantar, LinkedIn and Coach experts, who will discuss how to build effective media campaigns that drive desired brand outcomes. You’ll find out how... [...]

Blogging for business and marketing boosts brand visibility, establishes authority, and drives organic traffic through valuable content. Consistent, SEO-optimized blogs engage audiences, nurture leads, and enhance customer trust. HubSpot contributor Jay Fuchs has published an article covering 11 ways to become a better blogger. He says, “Blogging is the foundation of most of our professional lives, and it has been for a while now — and over the course of that “while”, we’ve picked up some key tips, tricks, and tactics that made us better writers, editors, and content strategists. We... [...]

In 2025, SEO prioritizes user intent, high-quality content, and AI-driven search algorithms, making expertise and authenticity crucial. Optimizing for voice search, video content, and EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) is key to ranking success. Semrush has published a new video ‘The New Approach to SEO that Changes Everything in 2025’. The Semrush team says, “With AI reshaping search engine optimization and digital marketing, businesses need smarter app▶️roaches to increase website traffic and rank higher on Google. This video breaks down how... [...]

AI is revolutionizing content creation by generating text, images, and videos with speed and efficiency, enhancing creativity and productivity. It enables personalized, data-driven content while streamlining workflows for writers, marketers, and designers. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘9 AI Tools You MUST Know In 2025 (Productivity, Audience Growth & More)’. The HubSpot team says, “How can AI revolutionize... [...]

HubSpot contributor Caroline Forsey has published an article featuring the top challenges marketing leaders expect to face in 2025. She says, “Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead. 1. Adopting a data-driven marketing strategy. Why It’s a Challenge Marketers are leaning more toward behavioral data, like content consumption and shopping habits, but it’s tough to balance that with traditional demographic info. With 33.43% focusing on content habits... [...]

In 2025, email marketing thrives with AI-driven personalization, automation, and interactive elements, boosting engagement and conversions. Meanwhile, search evolves with AI-powered algorithms, voice search, and zero-click results, making intent-driven optimization crucial. The latest The SERP’s Up SEO podcast episode is titled ‘How will email marketing impact Search in 2025?’. The Wix team says, “Wondering if email marketing and SEO can be the one-two punch you need in 2025? Wix’s Mordy Oberstein and Crystal Carter explore the powerful... [...]

Adweek is hosting a webinar ‘What to Expect at Super Bowl 59’ on Friday, January 31, 2025, at 1.00 pm ET. The Adweek team says, “Join ADWEEK CEO Will Lee and special guests, including ADWEEK editors, for January’s CEO Briefing, the latest in a series of brisk, focused virtual chats where we’ll discuss the business topics facing the marketing, advertising, and media worlds — and specifically how leaders and experts will navigate them. Up next: Super Bowl LIX is right around the corner, and the whole world will be tuning in. For industry leaders planning to be on site,... [...]

Blogging is a powerful marketing tool that drives website traffic and boosts brand visibility. By sharing valuable, SEO-optimized content, businesses can engage their audience and establish authority in their industry. HubSpot has released the ‘2025 State of Blogging Report’ based on a survey of 500+ marketers. Caroline Forsey says, “Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the... [...]