This is a reminder for the Adweek webinar on January 29, 2025. With AI-powered creative technology resulting in more intelligent creative, marketers are obliterating production challenges and winning back consumers’ attention Adweek is hosting a webinar ‘Digital Ad Creative Benchmarks for 2025’ on Wednesday, January 29, 2025, at 1.00 pm ET. The Adweek team says, “Uncover the benchmarks driving performance success and creative ingenuity for digital advertisers in 2025 with Stephen Vallera, VP, global creative services at Smartly. You’ll find out how to: Maximize budgeting... [...]

This is a reminder for the Adweek webinar to be held on January 28, 2025. Adweek is hosting a webinar ‘The Marketer’s Guide to Proving Impact’ on Tuesday, January 28, 2025, at 1.00 pm ET. The Adweek team says, “Discover insights from new research that reveal how these challenges undermine marketers’ ability to drive measurable results with Smartsheet’s Adam Figueroa, senior director of marketing operations and Noah Edelstein, VP of product management, in conversation with ADWEEK’s chief content officer Zoë Ruderman. You’ll find out: How shifts in company strategy... [...]

Microsoft Clarity is a free user behavior analytics tool that provides insights through heatmaps, session recordings, and user engagement metrics. It helps businesses optimize their websites by identifying pain points and improving the overall user experience. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Use Microsoft Clarity: A Powerful Analytics Alternative’ featuring Mari Smith. This episode covers the following: Why Marketers Should Use Microsoft... [...]

With inflation driving up costs and consumer backlash over perceived missteps intensifying, many brands are struggling to stay relevant and resilient. Adweek is hosting a webinar ‘Cancel-Proof Your Brand in 2025’ on Tuesday, February 18, 2025, at 1.00 pm ET. The Adweek team says, “Discover how to safeguard your brand’s health and reputation with ADWEEK editor in chief Ryan Joe, in conversation with Zappi leaders. You’ll find out: Actionable lessons from 2024’s biggest brand blunders—and how to avoid them Practical strategies for maintaining customer loyalty amid... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Looking ahead to SEO in 2025’. The Wix team says, “Is it time to break free of the SERP silo? What content will work in 2025? And how does AI and the LLM factor into the SEO equation now? Wix’s Mordy Oberstein and Crystal Carter are joined by a panel of guests to give their unique takes on what is coming for SEO in 2025. From the importance of breaking silos and collaborating across departments for better SEO strategies to local SEO tips to insights on structuring AI-generated content... [...]

In 2025, SEO is heavily driven by AI, with search engines prioritizing user intent, conversational queries, and high-quality, relevant content. Core Web Vitals, voice search optimization, and AI-powered tools dominate strategies, making adaptability crucial for staying ahead. Semrush has published a new video ‘The New Approach to SEO that Changes Everything in 2025’. The Semrush team says, “There are new SEO strategies and content marketing strategies in 2025 that will have a huge impact on website traffic and conversions that people should use to get ahead of their competition. We’ll... [...]

In 2025, digital marketing will be driven by AI-powered personalization, offering tailored experiences across platforms and devices. Brands will focus on leveraging data-driven insights, voice search, and immersive technologies like AR/VR to engage customers more interactively and meaningfully. Digital Marketing Institute has published a new episode of ‘Ahead of the Game’ podcast titled ‘2025 Trends in Digital Marketing – Part 1’. The DMI team says, “New year = new predictions for the world of digital marketing! The DMI’s podcast host ⁠⁠Will Francis⁠⁠⁠ talked... [...]

The customer journey in retail involves the process a consumer goes through from awareness to purchase and beyond, shaping their overall experience with a brand. A seamless, personalized journey across various touchpoints builds loyalty, boosts sales, and enhances long-term retail success. Digital Marketing Depot has published a new guide titled ‘Orchestrating The Customer Journey For Retail Success. The DMD team says, “As the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places, and at... [...]

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, Chrome’s potential breakoff and ongoing anti-trust issues, increased fragmentation and wasted ad spend, and an AI boom. Adweek is hosting a webinar ‘Turn 2024 Marketing Challenges Into 2025 Wins’ on Wednesday, February 5, 2025, at 1.00 pm ET. The Adweek team says, “Discover how the marketing ecosystem shifted in 2024, including lessons to help brands build strategies that can withstand industry headwinds well into 2025 and beyond, with guest speaker Nikhil Lai, senior... [...]

An SEO-friendly WordPress theme is designed to enhance search engine rankings with clean code, fast loading times, and responsive design. It supports seamless optimization, helping websites attract organic traffic and improve visibility. Search Engine Journal contributor Maddy Osman has published an article on how to choose the a WordPress theme for SEO. She says, “A WordPress theme built with search engine optimization in mind helps websites achieve better rankings on SERPs. Optimized WordPress themes are built to elevate your SEO efforts and provide a great user experience. There are thousands... [...]