SaaS marketing focuses on promoting software-as-a-service products by highlighting their value, ease of use, and subscription-based model. Effective SaaS marketing strategies leverage content, customer retention, and targeted campaigns to drive user acquisition and build long-term customer relationships. Semrush contributor Boris Mustapic has published an article featuring 12 best SaaS marketing strategies for business growth. He says, “You’re undoubtedly looking for ways to drive more customers for your SaaS business. With that in mind, here’s our list of the top tactics to consider... [...]

The Profitable Blogging Power Pack is a comprehensive digital product designed to help bloggers of all experience levels master the art of blogging, drive traffic, and monetize their efforts. For just $15, this bundle provides in-depth knowledge on setting up, managing, and scaling a successful blog. It also includes free marketing tools and practical step-by-step guidance for achieving long-term success. With six power-packed eBooks covering various aspects of blogging and growth, there’s something here for anyone looking to build a profitable online presence through blogging. Whether you... [...]

This is a reminder for the Adweek webinar to be held on November 7, 2024. Creators are playing an increasingly pivotal role in shaping campaigns, driving engagement, and delivering measurable results—a pattern that is only going to become more prevalent in the year ahead. It’s crucial to learn how to leverage creator partnerships effectively, plan for future trends in the space, and optimize your strategy for 2025. Adweek is hosting a webinar ‘The Secrets to Successful Creator Partnerships’ on Thursday, November 7, 2024, at 1.00 pm ET. The Adweek team says, “Unlock... [...]

The post-sale process is crucial for building long-term customer relationships, as it ensures customer satisfaction and fosters brand loyalty. Effective follow-up after a sale can lead to repeat business, positive referrals, and valuable feedback for product and service improvements. Watch the latest HubSpot video ‘Seamless Success: How HubSpot Evolved the Post-Sale Process’. This video covers the following: Post-sales: Beyond closed deals, focusing on success Growing customers is cheaper than acquiring new Anchor customer success in delivering measurable value Successful onboarding... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Build Messages That Build Buy-In’ featuring Tamsen Webster. This episode covers the following: Why Marketers Struggle to Effect Change Effecting Change, Step 1: How to Identify Where Change Needs to Happen Effecting Change, Step 2: How to Tie Change to Existing Beliefs Effecting Change, Step 3: Communicating Change. Social Media Examiner  [...]

MOZ has published the latest Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. The MOZ team says, “The best way to track if a brand is an entity, and if so, in what context, is to query the brand name in the Google Knowledge Graph search API daily and keep a record of the return results in your data warehouse. But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. If no information is returned, then you are a stranger to Google. Your brand is not in the Knowledge Graph. If information is returned,... [...]

WordPress hosting and management services optimize server performance and security, making it easier to build, manage, and maintain a WordPress site. These services often include automatic updates, backups, and enhanced support for smooth, hassle-free site operation. Search Engine Journal has published ‘The SEO Agency Guide To Efficient WordPress Hosting & Management’. The SEJ team says, “For SEO agencies managing multiple client sites, ensuring consistently fast performance across the board is essential. Websites with poor performance metrics are more likely to see a dip... [...]

Technical SEO optimization is an ongoing process that ensures your website’s technical foundation is performing at its best. Digital Marketing Depot has published a new guide ‘An In-Depth Guide to Technical SEO Optimization’. The DMD team says, “If your technical SEO is poor, search engines will struggle to discover, crawl, and index your site quickly and correctly. This will cause user experience to suffer, costing your site valuable traffic, engagement, and conversions. Dive into strategies to optimize your technical SEO to maximize your site’s health and performance. Download... [...]

The advancements in predictive and generative AI over the last few years have cemented AI as the “next big thing”—a shiny toy that promises to revolutionize everything. Adweek is hosting a webinar ‘Craft a Quality AI Marketing Strategy That Goes Beyond the Hype’ on Wednesday, November 20, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to ensure AI is enhancing your marketing, rather than overpowering it, allowing you to better understand your customers and create higher performing campaigns, with leaders at Epsilon and guest Forrester. You’ll find out: What... [...]

This is a reminder for the Adweek webinar to be held on October 31, 2024. In 2024, content marketing emphasizes personalization, AI-driven insights, and interactive formats to engage audiences more effectively. High-quality, tailored content that addresses user intent remains key to building trust and driving conversions. Adweek is hosting a webinar ‘Embrace ‘Found’ Content for Better Brand Storytelling’ on Thursday, October 31, 2024, at 1.00 pm ET. The Adweek team says, “Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs... [...]