Using AI to attract more website visitors involves leveraging tools like predictive analytics, personalized content, and chatbots to enhance user experience. By analyzing visitor behavior and trends, AI helps optimize SEO, create targeted campaigns, and drive meaningful traffic effectively. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen’ featuring Neil Patel and Eric Siu. The... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association‘. In this episode, Convince & Convert welcomed Bennie F. Johnson, CEO of the American Marketing Association, for an insightful conversation about AMA’s role in supporting marketing academics and practitioners. This episode covers the following: How the American Marketing Association supports the marketing community Why marketers need communities more than ever How marketers can embrace AI What... [...]

This is a reminder for the EMARKETER webinar to be held on December 5, 2024. EMARKETER is hosting a webinar ‘How to Drive More Revenue with Less Budget: Using AI and First-Party Data’ on Thursday, December 5, 2024, at 2.00 pm ET. The Adweek team says, “Over 8 in 10 marketing, sales, and contact center leaders report that more than 40% of their conversions occur on the phone in 2024, according to research commissioned by Invoca from TrendCandy. The pressure on marketers to perform isn’t new, but the ways to meet it are. AI, new tech platforms, and untapped first-party... [...]

AI enhances traffic generation by analyzing user behavior, optimizing content strategies, and personalizing marketing campaigns to attract the right audience. It also uses predictive analytics and automation to improve engagement and drive sustained growth. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘I lost 30% search traffic to AI… What do I do?’ featuring Neil Patel and Eric Siu. The video covers the following: SEO-focused organizations... [...]

Collaborating with the right creators and other talent can be a huge boost to a brand’s visibility and bottom line. But maximizing the long-term ROI of these campaigns requires careful coordination of usage rights and assets to ensure compliance. Adweek is hosting a webinar ‘Best Practices for Creator Campaigns’ on Tuesday, December 17, 2024, at 1.00 pm ET. The Adweek team says, “Discover a new approach to help you launch campaigns faster, eliminate surprise usage violations, and give your brand more visibility into how you’re working with talent. You’ll find out: Best... [...]

Persuasive video ads captivate audiences by combining storytelling and visual appeal, effectively driving brand awareness and engagement. They are essential for influencing consumer decisions, particularly in a fast-paced digital landscape dominated by short attention spans. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Create Persuasive Video Ads That Convert’ featuring Kevin Anson. This episode covers the following: The Value of Video Ads for Conversion... [...]

SEO data studies analyze patterns, trends, and metrics like search rankings, click-through rates, and user behavior to optimize website performance. They provide actionable insights to improve visibility and drive organic traffic by understanding how search engines and audiences interact with content. The latest The SERP’s Up SEO podcast episode is titled ‘Learning to use SEO data studies the right way’. The Wix team says, “What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important?... [...]

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is a framework used by Google to evaluate content quality and credibility. It emphasizes the importance of creators demonstrating real-world experience, deep subject knowledge, authority in their field, and reliability to provide value to users. MOZ has published the latest Whiteboard Friday video ‘E-E-A-T Quick Wins’ featuring Itamar Blauer. He says, “Welcome to Whiteboard Friday. I’m Itamar Blauer, and today I’m going to be talking about E-E-A-T quick wins... [...]

This is a reminder for the Adweek webinar to be held on December 3, 2024  With more and more brands taking their digital marketing campaigns in-house every day, agencies are facing a major turning point. This shift represents a huge opportunity for agencies to redefine their value in the marketplace—and connected TV can help. Adweek is hosting a webinar ‘Make CTV Your Competitive Advantage’ on Tuesday, December 3, 2024, at 1.00 pm ET. The Adweek team says, “Discover why agencies are uniquely positioned to benefit from the rise of CTV and how they can turn it into a... [...]

A strong SEO strategy is crucial for enhancing online visibility, driving organic traffic, and staying competitive in search rankings. It ensures your content reaches the right audience, increasing credibility and maximizing conversions. Semrush has published a new video ‘How to Do SEO, Content, and Social Faster with AI’. The Semrush team says, “Learn how to create content that matches what people actually want, make the most of featured snippets, and stay on top of search rankings with simple, practical SEO tips. It’s all about boosting your visibility and building real brand... [...]