Links play a crucial role in organic search results by serving as a signal of authority and trust to search engines. High-quality backlinks from reputable sites can improve rankings, while poor-quality links may negatively impact performance. MOZ has published the latest Whiteboard Friday video How Links Impact Organic Results and Local Packs’ featuring Joy Hawkins. She says, “Hello, Moz fans. My name is Joy Hawkins, and today, I’m going to be talking about the world of link building as it pertains to local SEO. Now, in local SEO, we get... [...]

HubSpot contributor Rebecca Riserbato has published an article featuring six steps to create an outstanding marketing plan. She says, “A marketing plan is a roadmap that businesses like yours use to organize, execute, and track their marketing strategy over a given period. The marketing plan outline we discuss will help you create an effective plan that easily generates buy-in from stakeholders. Marketing plans can get quite granular depending on your industry and how big your digital presence is. This is true whether you’re selling to consumers (B2C) or other businesses (B2B). Despite... [...]

CES 2025 will showcase groundbreaking innovations across AI, IoT, sustainability, and immersive technologies, setting the stage for the next wave of consumer experiences. With a focus on connectivity and smarter solutions, it will highlight advancements shaping the future of homes, health, and mobility. Adweek is hosting a webinar ‘What To Expect at CES 2025’ on Monday, December 16, 2024, at 1.00 pm ET. The Adweek team says, “Join ADWEEK CEO Will Lee and special guests, including ADWEEK editors, for CEO Briefing, the first in a series of brisk, focused virtual chats where... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘The AI Strategy That Doubled His Email Conversion Rate (Step By Step)’ featuring Neil Patel and Eric Siu. The video covers the following: Reforge tools apply course concepts practically. AI leverage: Unique data, proactive utilization, proprietary tools. Launching feature to generate various document types. Marketers and managers need to generate ideas. Breaking tasks improves AI results... [...]

Neurodiversity emphasizes the unique ways individuals process information, highlighting the need for inclusive digital experiences. By designing accessible technologies, organizations can ensure equitable participation and engagement for people with diverse cognitive abilities. Econsultancy’s webinar on ‘Neurodiversity and Digital Inclusion’ is available on demand. The Econsultancy team says, “Designed specifically for marketers and digital experience professionals, this session covers both customer and employee experience. Drawing on Econsultancy’s original research,... [...]

CTV Performance Measurement focuses on assessing the effectiveness of connected TV campaigns. It involves tracking metrics like reach, engagement, and conversions to optimize advertising strategies and maximize ROI. Digital Marketing Depot has published a new report ‘The Retailer’s Ultimate Guide to CTV Performance Measurement’. The DMD team says, “As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily,... [...]

This is a reminder for the Adweek webinar to be held on December 12, 2024. Marketing measurement in 2024 focuses on tracking key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates to assess campaign effectiveness. Leveraging advanced analytics and AI tools enables more accurate attribution, ensuring smarter, data-driven decision-making. Adweek is hosting a webinar ‘New Marketing Measurement Strategies’ on Thursday, December 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover why the answer to this misalignment is... [...]

Ahrefs has published a new video ‘We Put AI Against a 14-Year Digital Marketing Expert’. The Ahrefs team says, “Can A.I. really compete with a seasoned digital marketer? In this showdown, a 14-year marketer faces off against a complete beginner armed with ChatGPT. Across three challenges—social media post, blog post, and Google ad copy—we put their skills to the test to see who delivers the best marketing results for an Italian chef’s online cooking course. Our judges critique their submissions without knowing who made them, diving into what works, what doesn’t,... [...]

AI-driven data is reshaping media strategies for agencies in 2025 and beyond. It’s imperative for agencies and brands alike to understand how to leverage AI insights to enhance targeting, optimize engagement, and increase campaign performance. Adweek is hosting a webinar ‘AI-Driven Media Strategies for 2025’ on Wednesday, December 11, 2024, at 1.00 pm ET. The Adweek team says, “Discover compelling examples of this new approach to inform your own planning with Resonate CMO Ericka Podesta McCoy. You’ll get actionable strategies to: Stay ahead of industry trends Achieve... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘How to do SEO & marketing for sub-brands’. The Wix team says, “How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing... [...]