Digital Content Strategy focuses on creating and distributing valuable, relevant content to engage a target audience online. It aims to build brand awareness, drive traffic, and foster customer loyalty through blogs, videos, social media, and more. Adweek is hosting a webinar ‘Transform Your Digital Content Strategy’ on Tuesday, June 25, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the core elements necessary to deliver top-tier digital content that resonates with customers from Contentful director of product marketing David Schmidt. You’ll find out: The top... [...]

Old School Marketing relies on traditional methods such as print ads, direct mail, and TV commercials to reach a broad audience. Despite the rise of digital marketing, these techniques remain effective for building brand awareness and trust. HubSpot has published a new video ‘Why This Old School Marketing Method Is More Effective Than Ever’. The HubSpot team says, “Today, we’re diving into the fascinating world of direct mail and uncovering the psychological tricks that make it so powerful. Ever wondered why some mail pieces grab your attention while others end up... [...]

This is a reminder for the CMI webinar to be held on June 12, 2024. Generative marketing utilizes AI to create personalized content at scale, enhancing customer engagement and experience. It enables businesses to dynamically tailor their marketing efforts, driving higher conversion rates and more meaningful interactions. Content Marketing Institute is hosting a webinar ‘Generative Marketing Strategies – Factoring GenAI Into Your Content Strategy’ on Wednesday, June 12, 2024, at 2.00 pm ET. The CMI team says, “Generative AI continues to be a focus in the Digital Experience community... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Look Dumb or Get Disrupted: Google’s Risky AI Overviews Launch’. The video covers the following: Google AI launch sparks controversy and discussion. Claim of training 8 days; skepticism on claims. Search technology retrieves, formats, and consolidates answers. AI trained on Reddit lacks reasoning accuracy. Google’s approach to AI and future plans. Neela pushes for importance; AI summarizing various sources.... [...]

AI agents are autonomous programs that perform tasks on behalf of users, leveraging machine learning to adapt and improve over time. They enhance efficiency and decision-making in various fields by processing vast amounts of data and executing complex operations independently. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘AI Agents: The Future Marketers You Can’t Afford to Ignore’. The video covers the following: AI agents will transform marketing. Google... [...]

Agency operations are crucial for ensuring efficient workflow and effective resource management, which enhances productivity and client satisfaction. They also play a vital role in maintaining compliance with regulations and fostering a stable organizational environment. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Choose Tools to Enhance and Improve Agency Operations’ featuring Melissa Morris. This episode covers the following: Essential Categories of... [...]

This is a reminder for the Adweek webinar to be held on June 11, 2024.  Marketing measurement is crucial for assessing the effectiveness of campaigns and optimizing future strategies based on data-driven insights. It enables businesses to allocate resources efficiently, ensuring maximum ROI and sustained growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Elevate Marketing ROI’ on Tuesday, June 11, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into what marketers are doing to boost their ROI and deliver growth from Igor Skokan, marketing science... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Proving Your Worth: How to Measure the Success of Your Social Marketing’ featuring Emeric Ernoult. This episode covers the following: Why Marketers Should Track Their Social Media Marketing Efforts The Struggles of Measuring Social Media Marketing Success How to Identify Trackable Elements in Your Social Media Marketing How to Implement UTM Parameters for Granular Tracking How to Leverage Google Tag Manager How... [...]

Ecommerce marketing strategies encompass tactics like SEO, social media advertising, and email campaigns to drive traffic and sales for online stores. These strategies also include retargeting ads, influencer partnerships, and personalized shopping experiences to enhance customer engagement and retention. HubSpot has published a new video ‘8 Effective Ecommerce Marketing Strategies for 2024’. The HubSpot team says, “In this video, Hubspot marketing will show you the top e-commerce marketing strategies that will skyrocket your brand’s visibility. Whether you’re... [...]

Generative AI leverages machine learning models to create new content, such as text, images, and music, based on input data. It powers applications like chatbots, content creation tools, and deepfake technology by mimicking human-like creativity and language understanding. MarketingProfs is hosting a webinar ‘How to Prepare for Generative AI in Organic SEO’ on Tuesday, June 25, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Janet Driscoll Miller, author and president and CEO of Marketing Mojo for How to Prepare for Generative AI in Organic SEO. Traditional SEO approaches... [...]