Generative AI leverages machine learning models to create new content, such as text, images, and music, based on input data. It powers applications like chatbots, content creation tools, and deepfake technology by mimicking human-like creativity and language understanding. MarketingProfs is hosting a webinar ‘How to Prepare for Generative AI in Organic SEO’ on Tuesday, June 25, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Janet Driscoll Miller, author and president and CEO of Marketing Mojo for How to Prepare for Generative AI in Organic SEO. Traditional SEO approaches... [...]

B2B marketing is vital for building strong business relationships and driving sales in a competitive marketplace. It helps companies tailor their strategies to meet the unique needs of other businesses, fostering long-term partnerships and growth. Digital Marketing Depot has published a new white paper ‘Fueling the B2B Pipeline for Longevity’. The DMD team says, “A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling... [...]

Applied behavioral marketing utilizes consumer data and psychological insights to create personalized and relevant marketing strategies. This approach enhances customer engagement and conversion rates by targeting behaviors and preferences. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Hacking the Human Mind With Applied Behavioral Marketing’ featuring Richard Shotton. This episode covers the following: Why Marketers Should Pay Attention to Behavioral Science Defining... [...]

Ecommerce marketing involves promoting online stores through digital channels to drive sales and customer engagement. Strategies include SEO, social media campaigns, email marketing, and targeted advertisements to reach and convert potential buyers. HubSpot has published a new video ‘8 Effective Ecommerce Marketing Strategies for 2024’. The HubSpot team says, “Welcome to the ultimate guide on marketing your e-commerce brand with absolutely nothing! In this video, Hubspot marketing will show you the top e-commerce marketing strategies that will skyrocket your brand’s... [...]

Getting an account-based marketing (ABM) program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge. MarketingProfs is hosting a webinar ‘Foundational ABM Building Blocks’ on Thursday, June 20, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Rachael Foster, Director of Account-Based Experience, and Dan Dolph, Manager of Account-Based Experience, to discover not just what ABM requires from your team but also how to maintain your program for ongoing... [...]

Privacy-Centric Targeting focuses on delivering personalized advertisements while safeguarding user data, using techniques that avoid intrusive tracking methods. It aims to balance effective marketing strategies with respect for consumer privacy and compliance with data protection regulations. Adweek is hosting a webinar ‘Privacy-Centric Targeting Strategies That Deliver’ on Thursday, June 27, 2024, at 1.00 pm ET. The Adweek team says, “Explore how to leverage cutting-edge technologies and strategies to deliver impactful results while prioritizing user privacy with experts from... [...]

The demand for engaging content and customer experiences is higher than ever, making marketers’ lives increasingly complex and disjointed. MarketingProfs is hosting a webinar ‘It’s Time to Reimagine How You Run Marketing’ on Thursday, June 20, 2024, at 2:00 pm ET. The MarketingProfs team says, “In this session, you’ll discover how people, processes, and technology can come together to enable your marketing team to create engaging content and campaigns faster than ever. Drawing on insights from Optimizely’s own marketing transformation, Sama Asali, senior... [...]

Generative marketing utilizes AI to create personalized content at scale, enhancing customer engagement and experience. It enables businesses to dynamically tailor their marketing efforts, driving higher conversion rates and more meaningful interactions. Content Marketing Institute is hosting a webinar ‘Generative Marketing Strategies – Factoring GenAI Into Your Content Strategy’ on Wednesday, June 12, 2024, at 2.00 pm ET. The CMI team says, “Generative AI continues to be a focus in the Digital Experience community with marketing teams racing to learn more about generative AI... [...]

Gen Z, born between the mid-1990s and early 2010s, is characterized by their digital savviness and strong inclination towards social and environmental activism. They value authenticity, diversity, and instant access to information and entertainment. Adweek is hosting a webinar ‘Unlock Gen Z’s Loyalty’ on Wednesday, June 26, 2024, at 1.00 pm ET. The Adweek team says, “Discover Frasers Group’s data-backed playbook for engaging Gen Z shoppers and fueling their brand loyalty from Danni Woodland, performance marketing manager at Frasers Group, in conversation with SheerID’s Anjanette... [...]

Understanding psychology in marketing is crucial for influencing consumer behavior and creating compelling, persuasive campaigns. It helps marketers craft messages that resonate on an emotional level, driving engagement and building brand loyalty. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Psychological Trick Every Marketer Needs To Master Communication’. The video covers the following: Complex discussions consist of practical and emotional dialogues. Summary:... [...]