The oldest members of Generation Alpha are nearly 14, and are already some of the most important cultural tastemakers. Adweek is hosting a webinar ‘How Gen Alpha Influences Commerce ‘ on Wednesday, October 30, 2024, at 1.00 pm ET. The Adweek team says, “From following 10-step skincare routines to driving the resurgence of the mall, Gen Alpha is influencing a majority of household purchases across a wide variety of industries, not just toys and games. This is why it’s more important than ever for marketers to understand this generation, their family dynamics, their buying... [...]
Archive for the 'Internet Marketing Tips' Category
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Backlinks are crucial for SEO as they signal to search engines that other websites find your content valuable, improving your site’s authority. Quality backlinks help boost rankings, driving more organic traffic to your website. Semrush has published a new video ‘Boost Your Rankings with a Super Easy Backlink Strategy’. The Semrush team says, “Are you struggling to get your website to rank higher in search results despite having quality content? The problem might be your backlinks! In this video, we will show you how to use Semrush to not only gain more backlinks but also... [...]
HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘5 Ways To Use Ai Video In Your Business TODAY’. The HubSpot team says, “Kipp. Kieran, and guest Joshua Xu (co-founder and CEO of HeyGen) dive into applications of AI video in modern business today, recorded from HubSpot’s Inbound 2024. Learn more about the dynamic nature of AI videos, the integration of interactive avatars, and the future of personalized and scalable video content.” HubSpot [...]
TikTok marketing is crucial for reaching younger, highly engaged audiences through short, creative content. Its viral potential allows brands to boost visibility and connect with users in an authentic, dynamic way. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘TikTok Updates for 2025: What Marketers Need to Know’ featuring Keenya Kelly. This episode covers the following: Doing Business on TikTok: Demographics, Industries, and Product Sales TikTok Features:... [...]
In 2025, content marketing will focus heavily on personalization and AI-driven insights to create more relevant and engaging experiences. Video, interactive content, and sustainability-focused messaging will dominate brand strategies. Digital Marketing Depot has published a new guide ‘A CMO’s 2025 Social Content Strategy Pre-Mortem’. The DMD team says, “The majority of business leaders agree that their companies need to invest in social media to be successful. But as social becomes more hyper-saturated and networks evolve, how do you know you’re investing in the right strategies? Sprout... [...]
It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Optimize Brand Building’ on Tuesday, October 29, 2024, at 1.00 pm ET. The Adweek team says, “Hear how brands can use AI-driven media and creative measurement to shape their media planning strategy and brand growth,... [...]
ChatGPT can enhance SEO by generating optimized, keyword-rich content that improves search engine visibility. It also assists in crafting meta descriptions and blog posts tailored to attract targeted traffic. MOZ has published the latest Whiteboard Friday video ‘5 Ways SEOs Can Use ChatGPT’ featuring Christopher Long. He says, “First one we’re gonna talk about is featured snippet optimization. ChatGPT is really, really good at creating these succinct summaries of overall topics but really capturing a lot of information within those... [...]
Digital ad spending continues to charge forward, but not every industry is created equal. Some are mega-spenders, while others are relatively small contributors to the overall pie. EMARKETER is hosting a webinar ‘US Ad Spending by Industry: Our Forecasts Unpacked’ on Friday, October 11, 2024, at 1.00 pm ET. The Adweek team says, “You’ll walk away with answers to these questions and more: Which industries are growing their ad spending faster or slower than the average, and why? How are industries dividing their ad budgets among various formats, channels, and devices? Which... [...]
Gmail allows marketers to reach a vast audience directly through personalized and targeted email campaigns. Its seamless integration with Google tools enhances data-driven strategies, optimizing campaign performance and customer engagement. MediaPost Columnist Ray Schultz has reported about a new Gmail feature that allows businesses to put logos in emails. He says, “Brands using Gmail will soon be able to display their logos in emails without a trademark registration. Google now supports Common Mark Certificates (CMC), a new type of certificate being issued by Certificate Authorities (CA)... [...]