Ahrefs has published a new video ‘Meet The Man Using Google to Steal Customers From Tinders’. The Ahrefs team says, “Meet Scott Valdez, the man who uses Google in a unique way to help people make online dating completely hands-off. In this interview, Scott shares how he built his multi-million dollar business using Google search to attract clients in an unexpected way. His SEO strategy isn’t just about rankings, it’s about tapping into a hidden demand that most people ignore. The result? A business that thrives in a space no one else saw coming.” Ahrefs  [...]

This is a reminder for the Adweek webinar on February 18, 2025.  With inflation driving up costs and consumer backlash over perceived missteps intensifying, many brands are struggling to stay relevant and resilient. Adweek is hosting a webinar ‘Cancel-Proof Your Brand in 2025’ on Tuesday, February 18, 2025, at 1.00 pm ET. The Adweek team says, “Discover how to safeguard your brand’s health and reputation with ADWEEK editor in chief Ryan Joe, in conversation with Zappi leaders. You’ll find out: Actionable lessons from 2024’s biggest brand blunders—and how to avoid... [...]

Unlocking Customer Lifetime Value (CLV) is essential for sustainable business growth, focusing on long-term customer relationships over one-time sales. By maximizing retention and personalized engagement, brands increase profitability and customer loyalty. Adweek is hosting a webinar ‘The Secret to Unlocking Customer Lifetime Value’ on Wednesday, April 9, 2025, at 1.00 pm ET. The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s growth from SheerID’s Rebecca Grimes, chief revenue officer, Chris Oliveira, product marketing... [...]

Short-form video is crucial in marketing as it captures attention quickly and boosts engagement across social platforms. Its snackable, visually compelling content enhances brand storytelling and drives higher conversion rates. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Viral Short-Form Video Formats for 2025’ featuring Brendan Kane. This episode covers the following: Why Story Is Important to Marketing Viral Content Model: Research Storytelling Structures... [...]

Semrush has published a new video ‘The Most Powerful SEO Secret Smart Businesses Are Using Right Now’. The Semrush team says, “This video walks through why this digital marketing shift matters more than ever, especially with AI tools like ChatGPT, Bard, Perplexity, and DeepSeek serving up direct answers to user questions and queries. Even OpenAI’s SearchGPT recently launched for all users, including free. Traditional search engine optimization still plays a role, but GEO adds a new layer that positions your brand within AI-generated recommendations. That means you can keep... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘I Built 2 AI Assistants That Made Me 10x More Productive | Step-by-Step Guide’. This episode covers the following: Organizing Workflow with AI Assistants Automating AI Meeting Transcripts Project Management and Meeting Notes Tool Effective Project Assistant Tool Custom GPTs for Meeting Analysis ChatGPT vs. Claude: AI Comparison. HubSpot  [...]

Digital Marketing Depot has published a new report titled ‘Mastering US opt-out requirements: A practical guide for marketers’. The DMD team says, “US privacy laws are constantly evolving, and staying compliant with opt-out requirements can feel overwhelming. But with the right approach, managing consent preferences can be simple and even enhance your marketing efforts. This eBook will show you how to navigate opt-out regulations with ease. Insights include: How to centralize and streamline opt-out management across multiple channels. Practical steps to simplify compliance and... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘OpenAI’s Deep Research Tool DESTROYS Google Gemini’. This episode covers the following: OpenAI Unveils “Deep Research” Agent AI-Powered Prompt Writing Hack AI-Driven Tech Company Analysis Google Gemini’s Seamless Integration Google Gemini’s Research Advantage Deep Research: A Comprehensive Tool. HubSpot  [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How We’re Pivoting Our Marketing: Behind the Scenes’ featuring Dan Sanchez. This episode covers the following: Industry and Marketing Challenges Content Creation and SEO Email Marketing Issues Podcast Strategy and Repurposing AI Bot and Long-Form Content Affiliate Program and Event Promotion. Social Media Examiner  [...]

Marketing measurement is crucial for tracking performance, optimizing strategies, and maximizing ROI through data-driven insights. It helps businesses refine campaigns, allocate budgets effectively, and enhance customer engagement. Adweek is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand Growth’ on Thursday, February 27, 2025, at 1.00 pm ET. The Adweek team says, “Get insights from Kantar, LinkedIn and Coach experts, who will discuss how to build effective media campaigns that drive desired brand outcomes. You’ll find out how... [...]