This is a reminder for the Adweek webinar to be held on August 29, 2024.  When it comes to delivering the right message to the right person in the right context, AI and automation are transformative tools that promise instant, real-time creation of tailored digital ads. Adweek is hosting a webinar ‘Are Your Ads Ready for AI and Automation?’ on Thursday, August 29, 2024, at 1.00 pm ET. The Adweek team says, “Marketers need to adapt to these technologies to streamline production and optimize spend. But like all new technologies and workflows, implementing AI and automation will... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How Personality-Led Growth Can Outsmart AI in Modern Marketing’. The HubSpot team says, “Did you know that personality-led growth is the secret to outpacing AI in content marketing? Kipp and Kieran explore how investing in personality-led content can skyrocket your brand’s visibility and growth. Discover why traditional SEO-driven content is fading and why adapting a storytelling strategy is essential.... [...]

Marketers know that AI has the power to transform their strategies by boosting engagement, efficiency, and creative effectiveness on social and beyond. But implementing these tools in their workflows can be another matter entirely. Adweek is hosting a webinar ‘The Social Marketer’s AI Implementation Playbook’ on Wednesday, September 18, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to harness AI to gain deeper insights into audience behavior, enabling more personalized and impactful campaigns, with marketing expert Swan Sit and Dash Hudson chief product officer Ryan... [...]

Influencer marketing in 2024 thrives on authentic, niche collaborations that build trust and resonate with targeted audiences. Brands focus on long-term partnerships and data-driven strategies to maximize ROI and adapt to changing consumer preferences. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’. This episode covers: Marketers are different, Reforge could do better. Alex stands... [...]

Achieving social media marketing success requires consistent engagement with your audience and delivering valuable, targeted content that resonates with their needs and interests. Analyzing performance metrics and adapting strategies based on insights is key to sustained growth and brand visibility. Convince & Covert has published the latest ‘Social Pros Podcast’ episode ‘How Uber Turns Cultural Moments into Social Success’. The Convince & Covert team says, “What does it take... [...]

Using AI for keyword research allows marketers to uncover high-impact keywords by analyzing vast datasets quickly, identifying trends, and predicting user intent. This enhances SEO strategies by focusing on keywords with the highest potential for driving targeted traffic. Semrush has published a new video ‘Find Your Top Keywords with AI’. The Semrush team says, “Ever wondered how to identify the best keywords, specifically for your website? We’re walking you through how Semrush personalizes these metrics specifically for your domain, giving you an edge over competitors.... [...]

Semrush has published a new video ‘How to Use Keyword Search Intent for SEO Success’. The Semrush team says, “Learn how to determine what type of content to create for each keyword to ensure your pages rank higher and convert better. We’ll explore the four types of search intent—informational, transactional, commercial, and navigational—and how to match them with the right content. Using a practical example from Chewy.com, you’ll see how to implement these strategies effectively.” Semrush    [...]

An international digital marketing strategy enables businesses to tailor their online presence to diverse global markets, ensuring cultural relevance and maximizing reach. By adapting content, SEO, and advertising efforts to local preferences, companies can effectively engage with international audiences and drive global growth. Cyberclick has published a new video ‘Master Your International Digital Marketing Strategy with VPNs’. The Cyberclick team says, “Discover how VPNs can be a game-changer for your international marketing strategy! In this video, we’ll explain how VPNs... [...]

AI revolutionizes immersive storytelling and virtual production by generating realistic environments and characters, allowing creators to craft more engaging and dynamic narratives. It also streamlines the production process, reducing costs and enabling real-time adjustments for more innovative and interactive experiences. Adweek is hosting a webinar ‘How AI Is Transforming Creative Production and Immersive Storytelling’ on Thursday, September 19, 2024, at 1.00 pm ET. The Adweek team says, “Discover practical applications of AI-driven creative production technologies with Shutterstock... [...]

Keyword research is crucial for understanding what your audience is searching for, enabling you to optimize content for visibility and relevance. It helps in driving targeted traffic to your site, improving both SEO and user engagement. MOZ has published the latest Whiteboard Friday video ‘6 Underrated Keyword Research Methods’ featuring Sofia Tyson. This video covers the following: Target competitor-branded keywords Use listening and intelligence tools Implement structured feedback groups Apply modifiers to seed keywords Map content to funnel... [...]