HubSpot has published a new video ‘HubSpot Product Updates: Home For Marketers & More’. This video covers the following: Home for marketers Billing for subscriptions CRM & live validation on forms Updates to the Slack app: attachment & link sharing now supported. HubSpot [...]
Archive for the 'Internet Marketing Tips' Category
A brand video strategy is essential for building emotional connections with your audience, enhancing brand awareness. It conveys your message visually, making it more memorable and engaging, which helps drive conversions and brand loyalty. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Brand Video Strategy: Building Instant Connections With Your Future Customers’ featuring Mariana Henninger. This episode covers the following: Why Brand Videos Are Important... [...]
A keyword strategy in SEO is crucial for aligning your content with search intent, helping your site rank higher on search engines. It drives relevant traffic, improves visibility, and boosts overall search engine performance. Semrush has published a new video ‘Develop a Keyword Strategy in Seconds and Establish Your Topical Authority’. The Semrush team says, “In this video, we’ll show you how to create a topic cluster strategy that goes beyond publishing a few random articles. You’ll learn how to develop a content plan that consistently covers all aspects of your chosen topic,... [...]
Demand generation focuses on creating awareness and interest in a company’s products or services, driving long-term engagement. It integrates marketing strategies to nurture prospects and convert them into loyal customers. Content Marketing Institute is hosting a webinar ‘Demand Generation Masterclass’ on Wednesday, August 14, 2024, at 2.00 pm ET. The CMI team says, “Are you ready to finish the year strong with your demand generation efforts? Join us for our FREE Demand Generation Masterclass on September 18 and 19. This event will equip you with the trends, tools, and... [...]
In some ways, the formula for ecommerce success is simple—have a meaningful presence on the shopping destinations where your target customer looks for products. Digital Marketing Depot has published ‘Product Feedprint Benchmark Report’. The DMD team says, “The Product Feedprint Benchmark is the authoritative report on this concept, and it includes valuable insights on brands who invest in this idea. Merchants expanded their Feedprints 15.5% Marketplace GMV grew 20.5%, more than double the rate of ecommerce growth Download the report today to learn more findings and what... [...]
When customer spending dips, the pressure on marketers to be efficient with every dollar increases exponentially. Each campaign needs to drive real business results from both existing customers and new ones. The media channels you invest in and how you build audience segments can make or break your company’s goals for the year. Adweek is hosting a webinar ‘Grow Your Brand When Spending Slows’ on Thursday, October 3, 2024, at 1.00 pm ET. The Adweek team says, “Get a comprehensive game plan for the current landscape from brand, agency and adtech leaders. You’ll find out: Proven... [...]
To be a successful marketer, it’s critical to be creative, adaptable, and empathetic. Adweek is hosting a webinar ‘Why Curiosity Is a Marketer’s Secret Weapon’ on Monday, September 30, 2024, at 1.00 pm ET. The Adweek team says, “Discover why curiosity is a quality worth nurturing through insights and stories from a few of the inaugural winners. You’ll find out: Best practices for fostering organization innovation Examples of the competitive advantage of curiosity Case studies of how marketers went from big questions to business impact”. Why Curiosity Is a Marketer’s... [...]
In 2024, Google Advertising leverages AI to deliver more personalized and predictive ad targeting, improving campaign effectiveness. Enhanced automation tools streamline ad creation, budget management, and performance optimization for advertisers. Digital Marketing Depot has published ‘Guide to Cost-Effective Google Advertising in 2024’. The DMD team says, “Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies... [...]
Cyberclick has published a new video ‘Marketing Automation 101: The Definitive Guide for 2024’. The Cyberclick team says, “Get ahead in the digital marketing game with automation! This video covers everything you need to know about marketing automation, from its benefits to the best tools like Hubspot & Marketo: these platforms can help you automate tasks, nurture leads, and maximize your ROI. Perfect for both b2b & b2c companies! ” Cyberclick [...]
Pinterest marketing enables brands to visually engage audiences by showcasing products through curated, inspirational content. Its search-driven platform helps drive organic traffic and boosts conversion rates through targeted pins and boards. The latest Digital Marketing Institute podcast is ‘How To Build Your Brand On Pinterest’. The DMI team says, “In this episode, host Will Francis chats with Archana Haarnack, Pinterest specialist. They explore what makes Pinterest such a unique social platform, and how organizations can build their brands there. (It’s... [...]