ChatGPT enhances SEO endeavors through personalized content creation, keyword optimization, and strategic insights, leading to improved website rankings and increased traffic. Its versatile nature in generating varied content and grasping user intent empowers businesses to maintain a competitive edge in the digital realm. HubSpot has published a new video ‘How to use ChatGPT for SEO the right way in 2024’. The HubSpot team says, “It seems like everybody’s talking about AI, but what can and can’t it actually do for your business? In this video, we’ll prove... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Master Sales Prospecting With AI In 2024’. The video covers the following: Transform your business with AI for sales. AI: efficient, versatile, depends on data quality. AI should profile people to improve engagement. AI outperforms humans in marketing email conversions. AI excels at user profiling and triggers. Construct prospect email in chunks, validate online presence. Using CRM and Zapier to automate processes. Cheap tactics saturate, value... [...]

MarketingSherpa has published the latest ‘How I Made It In Marketing’ podcast episode ‘Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities’. Daniel Burstein says, “Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational... [...]

In 2024, blogging success hinges on engaging storytelling and strategic multimedia integration. Navigating emerging platforms and fostering authentic connections amplify impact and reach. Copyblogger contributor Megan Mahoney has published an article featuring 11 blogging tips for beginners to succeed in 2024. She says, “Whether you’re blogging about your travel adventures or striving to attract customers for your business, these are the simple beginner blogging tips that will help you achieve your goals. 1. Define A Specific Niche If you publish a blog article about dogs one week and gardening... [...]

This is a reminder for the Adweek webinar to be held on May 16, 2024. Adweek is hosting a webinar ‘How AI-Powered Data is Transforming the Future of Marketing’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Do you really know who your customers and prospects are? AI has allowed brands and agencies to get a richer and more complete understanding of consumers more efficiently in a data-first environment. Now is the time to tap into its transformative potential to deepen your understanding of these key stakeholders—and catapult growth. Discover how to leverage... [...]

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. Search Engine Journal is hosting a webinar ‘Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys’ on Wednesday, May 29, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we dive into the evolving landscape of content strategy tailored for today’s fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5% Possible data anomaly in shift from Google. AI chat bots need to be stickier Generative AI tech stack for audio and video. AI created video scripts save time and effort Gary Vaynerchuk’s insights and advice Google provides direct attribution marketing channel impact Educate managers on value of indirect channels Planning... [...]

Pinterest SEO involves optimizing your pins and boards with relevant keywords and descriptions to increase visibility and reach on the platform, maximizing organic traffic and engagement opportunities for your content. By understanding user intent and leveraging Pinterest’s algorithms, businesses can effectively boost their presence and attract their target audience. HubSpot has published a new video ‘Pinterest SEO: Do THIS and the Algorithm Will LOVE You’. The HubSpot team says, “Pinterest SEO is one of the most powerful tools at a marketer’s disposal and... [...]

This is a reminder for the Adweek webinar to be held on May 15, 2024. Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision. Adweek is hosting a webinar ‘The Social Media Benchmarks That Matter Today’ on Wednesday, May 15, 2024, at 1.00 pm ET. Adweek is hosting a webinar ‘Achieving outstanding social media ROI requires more than an understanding of platform trends, best practices for... [...]

This is a reminder for the SEJ webinar to be held on May 15, 2024. B2B digital strategy emphasizes targeted content marketing, leveraging platforms like LinkedIn and industry-specific forums to establish thought leadership and nurture leads. Integration of CRM systems and marketing automation tools optimizes lead management and facilitates personalized communication throughout the sales funnel, driving conversions and fostering long-term client relationships. Search Engine Journal is hosting a webinar ‘Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline’ on Wednesday,... [...]