This is a reminder for the Adweek webinar to be held on May 14, 2024. More and more businesses are turning to third-party creators, influencers and affiliates to fuel their growth, and establishing mutually beneficial long-term relationships is critical. Adweek is hosting a webinar ‘Navigate the Complex Brand-Creator Relationship’ on Tuesday, May 14, 2024, at 1.00 pm ET. The Adweek team says, “Discover everything that brands and creators should keep in mind to ensure a successful working relationship from leaders at LinkedIn influencer agency Creator Authority, We Are Verified... [...]

Securing WordPress requires diligent updates and strong passwords, fortifying against potential vulnerabilities and unauthorized access. Implementing robust security plugins and regular backups adds layers of protection, safeguarding your website from potential threats. Search Engine Journal has published an article featuring 15 ways to secure a WordPress website. The SEJ team says, “When setting up your WordPress site security, there are some basic things you can do to beef up your protection. Below, we will take a look at some of the first things you should do to help protect your website. 1.... [...]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘The Formula To Break 100 Million Views On Shorts’. It covers the following: The 4 criteria of a great idea (jumpcut) Make it personal Mastering the hook Metrics Storytelling in one word is “change” The But & Therefore Rule Building the stakes Craft the close Figure out who’s watching Study the channel for outliers. HubSpot  [...]

This is a reminder for the Adweek webinar to be held on May 9, 2024.  As third-party data deprecates and privacy regulations proliferate, marketers need to figure out how to foster deeper and more personalized one-to-one relationships with their best customers. One solution: a modern and data-focused loyalty program, which can power personalized marketing and data-driven strategies that evolve with your customers. Adweek is hosting a webinar ‘Harness the Power of Loyalty Program Data’ on Thursday, May 9, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading rural lifestyle... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5%. Possible data anomaly in shift from Google. AI chat bots need to be stickier. Generative AI tech stack for audio and video. AI created video scripts save time and effort. Gary Vaynerchuk’s insights and advice. Google provides direct attribution marketing channel impact. Educate managers on value of indirect channels. Planning... [...]

This is a reminder for the CMI webinar to be held on May 9, 2024.  In 2024, content marketing thrives with immersive experiences and personalized narratives, engaging audiences amidst a sea of digital noise, fostering genuine connections and brand loyalty. AI-driven strategies and interactive formats redefine storytelling, shaping dynamic campaigns that resonate deeply with evolving consumer preferences and behaviors. Content Marketing Institute is hosting a webinar ‘The 2024 Content Marketing Playbook: Future-Focused Trends & Best Practices’ on Thursday, May 9, 2024, at 1.00 pm... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How This GPT-4 Prompt Is Breaking a $257 Billion Industry’. The video covers the following: GPT-2 chatbot added with secret model. Chat GBT model quality declining with time. AI models face popularity penalties, but advancing rapidly. Learning from experience, optimistic attitude, pursuing growth. AI’s potential for brand tracking discussed positively. Tested prompt in Claude, matches current awareness. Analyzing automatable tasks in marketing... [...]

In marketing’s landscape, loyalty is the prized jewel, nurtured through exceptional experiences and genuine connections. Brands thrive when trust is upheld, forging enduring relationships that transcend transactions. Digital Marketing Depot has published a new white paper ‘2024 State of Loyalty Report’. The DMD team says, “There is immense value in a loyal customer base. A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. That’s why Marigold created... [...]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘Data Backed Businesses Guaranteed To Make +$1M From Day 1’. It covers the following: Idea: Build businesses for people with audiences Idea: Wirecutter for products that won’t kill you One chart business category: Regulation Opportunity: Become a protege Philosophy students better than Business students Working hard vs working winning while lazy Billionaire is a state of mind Silicon Valley guys envy hedge fund guys. HubSpot  [...]

Leveraging ChatGPT for email marketing revolutionizes engagement strategies by infusing emails with personalized, conversational content. With its natural language understanding, ChatGPT crafts compelling messages that resonate with recipients, fostering a sense of connection and authenticity. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How I Use ChatGPT To Grow My 54,000+ Subscriber Newsletter’. The video covers the following: Media empire, AI tension, creativity, and optimism. Exploring new... [...]